Tech

Managing and Minimizing Campaign Tracking Discrepancies
A common trend has emerged in recent years among campaign tracking platforms where the number of successful actions reported by the Network is typically lower than Advertiser data. We all know this difference as the... More...

Are Your Tracking Links P3P Compliant? They should be.
To understand if you should have P3P enabled for your tracking links, first you need to know what it is. The Platform for Privacy Preferences Project (P3P) enables websites and tracking... More...

Consumers Trading Old Technologies for New
U.K. telecommunications watchdog Ofcom has noticed a trend of people passing up older technologies in favor of newer ones. Everyone knows television and radio are attracting fewer eyeballs and ears lately, but so are... More...

GDrive Looks Dead…For Now
After a video titled "Googley Blues" was made public for a short while on YouTube (before being marked "Private"), it seems that the ominous GDrive looks to be on the backburner at the Googleplex, if not totally killed. More...

Mozilla Targets Malicious Sites
Mozilla’s Firefox browser has been gaining popularity over the past few years, but its success has not satisfied its developers. For Firefox 3.0, Mozilla hopes to develop two defenses against dangerous Web sites for Firefox users. More...

CAPTCHA is Pwned
"Completely Automated Public Turing test to tell Computers and Humans Apart," otherwise known as CAPTCHA, seems to have been trounced by some spammers. CAPTCHA is best known as the box that features an image of a... More...

ICANN Has Full Plate of Issues
Even though the Internet Corporation for Assigned Names and Numbers (ICANN) rejected the .xxx top-level domain (TLD) for the third and final time on March 30, 2007, the organization still has TLD issues to tend to, among others. More...

A Site You Can't Live Without
Some ideas take a while to grasp. Some make sense right away. Some might make sense but go nowhere. Others don't seem to make sense right away but end up clicking at some point later. Some ideas become financial successes... More...

Online Ads Channel Malicious Code
Finjan, an online security firm based in San Jose, California, released findings from a study of live Internet traffic in the U.K. earlier this week. The analysis, which included over 10 million unique URLs, found that about 80% of all malicious code is hosted on online advertising. More...

The Next Silicon Valley - Part 2
China has changed the face of manufacturing worldwide, and if Dr. Leonard Liu, one of the best CEO’s according to Japan’s Joichi Ito and leader of several multi-billion dollar companies has his way, China will change the face of... More...

The Next Silicon Valley - Part 1
Close your eyes for a second and think about what you will be doing at the age of 65. If you are Dr. Leonard Liu whose career included helping create and implement SQL, serving as a C-level executive at more than one multi-billion... More...

Mobile Gaming to Exceed $6 Billion
According to iSuppli Corp., the worldwide mobile gaming industry will surpass $6.1 billion in 2010. This is a far cry from the $1.8 billion the industry realized in 2005. More...

ComScore to Revamp Metrics for Web 2.0
Page views were once the standard by which the popularity and sway of Web sites was measured, but that is all changing now with the emergence of Web 2.0, and AJAX (Asynchronous JavaScript) in particular. Many sites now contain... More...

Online Courses Growing, For Better or For Worse
Regardless of the disapproval from some academic officials, online learning is a phenomenon that is continuing to grow quickly and does not look like it will dissipate any time soon. New figures released by the College Board in... More...

DigitalLife: Where the hard-core gamers and gadget geeks gather.
DigitalLife is “the ultimate consumer technology, gaming & entertainment event of the year”. The four-day event is dedicated to exposing the digital culture of tomorrow to the consumers of today. Products showcased include... More...

Video Games, Ads, and Nielsen
Sony’s PlayStation 3 is set to release in North America on November 17, in Japan on November 11, and in Europe during March of 2007. This is good news not only for gamers who are drooling over the highly anticipated gaming... More...

U.S. Lags Behind Europe in Mobile Web Access
On Monday, comScore Networks released its findings from the comScore Mobile Tracking Study. The results indicated that 29% of European Internet users access the Web through mobile devices on a regular basis, while only... More...

SPOTLIGHT ON... Mark Carlson from SimpleFeed
- Learn How You Can Incorporate RSS In Your Marketing
- Discover How Affiliates Can Use RSS To Generate Revenue
- Find Out How ad:tech Is Using RSS As Part Of Their Marketing Program More...

Affinity Circles Goes to the NBA
The Portland Trail Blazers might not be the most advanced team in terms of on-court skill, but the organization just took a step towards being one of the more advanced teams in terms of online technology. The NBA team, which... More...

Almost Two-Thirds of Online Gamers are Women
Late last week, Nielsen Entertainment released its third annual Active Gamer Benchmark Study, and the results indicated that 56% of the 117 million Active Gamers in the U.S. in 2006 played online, and that 64% of these online gamers are women. More...

Pixsy and PureVideo Team Up
On Monday, a day that was owned by Google and YouTube’s big news, Pixsy, a “visual search” site that looks for images and videos across thousands of content providers on the Web, announced a partnership with new video search... More...

Pay Per Call and Local Services
Earlier this week, MediaPost ran an article written by Gord Hotchkiss, president of search engine marketing company Enquiro, on the pay per call market that focused on a pay per call advertiser Radiator.com and pay per call... More...

AOL Sued, Makes Organizational Changes
It was bound to happen soon, and last Friday it finally did. Three AOL subscribers filed a lawsuit and are seeking class action status in the U.S. District Court for the Northern District of California in Oakland. More...

Google Will Be Listening, and Maybe Watching?
If you are someone who is already uncomfortable with Google’s ability to stockpile loads of your browsing information, then the recent murmurs of Google developing an eavesdropping technology will certainly not sit well with... More...

AOL Video Now Offers Movies for Download
Last week, AOL began selling movies for download on its video portal, AOL Video. The full-length films from 20th Century Fox, Sony Pictures Home Entertainment, Universal Pictures, and Warner Bros. Home Entertainment... More...

VoIP Grew 83% in 2005
There were 10.3 million VoIP subscribers around the world at the beginning of 2005, and 18.7 million by the year’s end. This marks 83% growth for the year, according to Point-Topic, a UK-based company specializing in broadband... More...

Zune to Add to Apple’s Growing Headache
Apple’s dominating iPod devices have quickly grown into the face of portable music, but with recent news about Microsoft’s impending line of Zune gadgets and with the recent unveiling of SanDisk’s 8GB Sansa e280 music player, it... More...

The Era Of Intent
Business Week ran a cover story last week for their August 14th issue that covered one of the most successful sites, about which many either know so much or so little, Digg.com. Ask almost any Internet technology person, walk... More...

Apple Adopts A Leopard Program
Steve Jobs is one of the premier names in computing. Almost no one else in the business world, perhaps Warren Buffet or Alan Greenspan, have demonstrated Jobs’ EF Hutton-like ability to freeze a room … no, freeze an... More...

A Tale of Two Duplicities
This had been a notable week in terms of the deluge of news articles regarding Internet fraud. Perhaps the summer heat and the forecast of temperatures rising into the 100s have an overall noxious effect on people’s... More...

AOL Jumps to the Front of the Online Storage Line
Private search query data isn’t the only thing AOL plans on giving away for free. In September, AOL will offer 5GB of free online storage to any user with an AOL or AIM screen... More...

Information Security Bigger Threat than Terrorism
A study titled “Secure the Trust of Your Brand: Assessing the Security Mindset of Consumers” was conducted by the Chief Marketing Officer (CMO) Council and Opinion Research. The results were released on Monday, and reveal... More...

Futuristic Fashion Goes Viral
No matter how good (or should I say busy?) times are for professionals in the interactive sector, we can never take any status quo in our profession for granted; I believe the old adage “if you snooze, you lose” is applicable... More...

Google Talk Upgraded
It is a well-known fact that Google Talk has been just another of Google’s product offerings that has not been able to find a faithful following. According to comScore, Google Talk has been installed 976,000 times, but in June it only... More...

CNN Exchange Relies on User-Created Content
On Monday, CNN unveiled its answer to video-sharing and citizen journalism sites in the form of CNN Exchange, a page on CNN.com that opens up article, video, and picture aggregation to users of the popular site. More...

Broadband Increases Reach
Last week, the Federal Communications Commission released a report that showed big growth for broadband subscriptions in 2005. At the beginning of 2005, there were 37.9 million broadband enabled homes in the U.S. That... More...

Gotuit Starts Video Portal with Search and Ad Implications
Gotuit Media, a video-on-demand content provider, recently unveiled Gotuit.com, which is an ad-supported broadband video portal. It hopes to use a tagging system as well as a sleek interface to give users a pleasant... More...

Advertisers Eyeing Podcasts
Nielsen Analytics released a report titled “The Economics of Podcasting” last week. In the report it was indicated that podcasts are garnering an increasing audience of listeners, which has caught the eyes of advertisers... More...

Microsoft to Battle iPod with Zune
Microsoft revealed the obvious, late last week, when they announced their intentions of entering the handheld entertainment market with products under a brand named “Zune.” The Zune brand is expected to be introduced next... More...

3G: Behold the Next Generation
Ten years from now you’ll reminisce about the days before wireless high-speed Internet, that dark era when you were tethered to a cabled modem and computer when checking messages. Like life before the cell phone, how did... More...

Record Number of IM Attacks in May
Postini, a company that provides Integrated Message Management technology and services, announced last week that the month of May saw the most corporate Instant Messaging (IM) attacks ever. Corporate IM traffic increased... More...

WAA Takes Aim at Spyware
Late last week, the Web Analytics Association (WAA) released a “statement of principles” in hopes of clearly differentiating spyware and cookies that are used by Web analytics applications. Though the difference between the two is... More...

Are Internet Tolls Ahead?
Just like highways, the Internet experiences heavy traffic. Up until now, the one thing that differentiated regular highways and the Internet was that no matter how much traffic there was, the Internet never required anyone to pay tolls in order to avoid major streams of traffic. More...

Google Box Looms at the Door
There has been buzz about a Google cube, box, or PC soon to debut, and reports seem to indicate that this may be confirmed as soon as this Friday, at the Consumer Electronics Show in Las Vegas, where Google co-founder Larry Page will make a keynote... More...

A King Of Media: Want Stern - Pay Up!
While we’re using search marketing to bring the advertiser to the interested query at ICMediaDirect.com, our iconic locale, the Empire State Building, brings the outlandish to our doorstep. It wasn’t a man in an ape suit that startled me... More...

Microsoft Calling Out Google or Vice Versa?
A couple weeks ago, Google and Sun Microsystems announced an alliance to help promote each other’s products. One of the most vital components of this collaboration was said to be the open source office application, OpenOffice productivity suite... More...

Google vs. Microsoft
The bitter battle between Internet poster child Google and behemoth Microsoft got even uglier in court recently with Google’s poaching of Kai-Fu Lee, hired to set up a research centre in China. Microsoft claims that Lee, a former vice president... More...