While nearly all of the top websites in the U.S. saw fewer time spent on their pages in May, Facebook still managed to keep its users looking at its Web pages for more than six hours, according to Nielsen.
Google drew the biggest unique audience in May, with 160.8 million users, each spending an average of 1:57:02 (hh:mm:ss) on its pages during the month. The size of its audience grew 1.4 percent from April, though the time spent on its sites decline 0.5 percent.
Microsoft was second in terms of the size of its audience, with 136.8 million users, each spending an average of 1:53:10 on its pages. Yahoo! was third with 133.4 million users, each spending an average of 2:15:17 on its pages during the month.
Facebook was fourth with 125.2 million unique users, each spending an average of 6:18:25 on its social networking pages. Though the time spent was far and away the most of any of the top 10 parent companies, it was still down 6.2 percent from 6:43:22 in April, according to Nielsen.
While those thirsty to attribute any weakness to Facebook’s privacy troubles, it appears that most people have forgotten about the dark side of the social network already. This is especially apparent after the flop that was the “Quit Facebook Day” movement.
AOL LLC was fifth with 81.6 million users, each spending 1:50:02 on its pages.
News Corp. Online (76.1 million users, 0:49:37), InterActiveCorp (73.0 million users, 0:12:49), eBay (62.5 million users, 1:20:00), Wikimedia Foundation (60.9 million users, 0:16:04) and Amazon (60.7 million users, 0:24:07) rounded out the top 10 parent companies/divisions in May, according to Nielsen.
The company defines the parent level as “a consolidation of multiple domains and URLs owned by a single company or division.”
Google was the top Web brand, followed by Yahoo!, Facebook, MSN/Windows Live/Bing, YouTube, Microsoft, AOL Media Network, Wikipedia, Apple and Fox Interactive Media.
Apple is joining Google and Facebook in the pool of public scrutiny. The FTC announced plans to look into whether the company is unfairly using its position in the mobile software market to hurt competitors.
Nielsen defines the Web brand level as “a consolidation of multiple domains and URLs that has a consistent collection of branded content.”
The average Web user logged 56 sessions/visits in May, visited 86 domains and viewed 2,460 Web pages.
The PC time per person dropped to 54:52:08, from 57:30:51 in April, while the duration of a Web page viewed declined slightly to 0:00:55 from 0:00:56.
Sources:
http://blog.nielsen.com/nielsenwire/online_mobile/top-u-s-web-sites-and-brands-for-may-2010/
http://blog.nielsen.com/nielsenwire/online_mobile/top-u-s-web-sites-and-brands-for-april-2010/
http://news.cnet.com/8301-31021_3-20007531-260.html?tag=topTechnologyNews;mostDisStories
http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/06/14/businessinsider-and-just-like-that-nobody-cares-about-facebook-privacy-again-2010-6.DTL
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