Online > Print in 2010
Spending on online advertising and marketing will surpass print for the first time in 2010, according to Outsell Inc.
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E-Mail Marketers Focus on Recipients’ Interests, Behaviors
Small- and medium-sized businesses are taking up their arms to battle against the self-defeating clutter plaguing inboxes in 2009. Personalization and targeting are the names of the game in 2010.
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Facebook Freebie Crackdown Continues
The accounts vary, but unlike years past where regardless of the prognosticator, the predictions looked dire, today when it comes to how much will Facebook make, the only question is how high...
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Videos and Social Media to be Big in E-Mail Campaigns
According to a recent GetResponse survey, small and medium business (SMB) marketers are increasing their use of video e-mail, social media and personalization or targeting.
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Small Businesses Dive into Social Media
Social media usage among small businesses has doubled from 12 percent last year to 24 percent this year, partly helped by the weak economy, according to Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business.
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Twitter Ad Platform Very Close to Launch
Will ads in Twitter streams turn off the social networking giant's users? This is a question that the company seems ready to face as Twitter seems set to unveil an ad platform in early March.
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Facebook Users Like to Share Content
Facebook is comfortably ahead of the social networking pack when it comes to the sharing of content, according to data provided to TechCrunch by Gigya.
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Lessons in Unsustainability
Click fraud is an interesting thing. Defining click fraud is like trying to define cheating. If you think about someone else, is that cheating? Certainly for most people if you act on such a thought, it is. So, what about click fraud? Going by...
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Facebook Adds 5 Million Users in January
How does the biggest social networking site kick off a new year? By adding 5 million new users.
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More Time Being Spent on Social Media Sites, Twitter Users Grow Fast, Get More Involved
Social networking site users located around the world spent 5:35:05 (hh:mm:ss) on sites like Facebook and Twitter in December, up 82 percent from 3:03:54 in December 2008. In December 2007, 2:10:27 was spent on social networking sites by the average user, according to Nielsen.
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Employers Using Social Networking Sites to Research Candidates in UK and US
According to a recent survey conducted by CareerBuilder.co.uk, 53 percent of employers in the U.K. are using social networking sites to screen potential employees.
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Google, Facebook are Top Web Sites at the Start of 2010
According to data recently released by Experian Hitwise, Google and Facebook are topping quite a few different lists at the start of 2010.
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Women Leaning More on Social Networking Sites
Women are utilizing social networking sites more often these days for various purposes, including those related to interacting with brands online.
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The Year That Was - Facebook
There is an old joke which many of the newer marketers, due to their age, might not even get, one almost sure to become obsolete by the time they have kids. It goes, "What is black and white and red all over? A newspaper...
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Facebook Users Don’t Care About Privacy After All
With the help of two fictional women, Sophos UK has discovered that despite years of education and public exhortations for users to protect their personal information on Facebook, many users on the social networking site are still open to befriending complete strangers.
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Blog outreach and why it is important to affiliate networks.
Affiliate networks engage in blog outreach to communicate their message to the audience in the affiliate community.
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Social Networks to Play Big Role in Holiday Shopping
We all know that the Internet is a huge part of online shopping, especially during the holiday season, but according to a recent survey conducted by the Opinion Research Corporation and Yesmail, online shoppers will lean heavily on social networks during this year's spree of online holiday shopping.
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Part 1 - And So It Begins
Many companies try to coincide new product releases and/or news releases around Ad:tech New York. And each year we can almost count on something noteworthy occurring during this period. Unfortunately, several...
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Twitter and Social Networks Cost UK Businesses $2.25 Billion
Morse, an IT services and technology company based in the U.K., recently found that the use of Twitter and other social networks by employees while at work is costing businesses in the country a pretty penny to the tune of £1.38 billion, or $2.25 billion, each year in lost productivity.
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One in Five Internet Users are Updating their Statuses on Twitter or Elsewhere
Pew Internet & American Life Project’s recent “Twitter and Status Updating, Fall 2009” report reveals that about 19 percent of adult Internet users use Twitter or another status update service, reflecting a huge surge from previous surveys.
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Tweet This: Screw Revenue
While not every story of Twitter tries to untangle the mini-entrepreneurial soap opera that gave rise to Twitter, no story would be complete without a talk about the low hanging fruit of topics, Twitter's lack of revenue. From one...
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Facebook Traffic Increases 194% in September
According to recent figures released by Experian Hitwise, the number of visits to Facebook in September increased nearly threefold from a year ago.
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Too Much Information Online Leads to Using Social Media for Searches
Are portals and search engines yielding ground to social media sites in the realm of online searches for information?
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Social Networking Sites Gobble Up More Time, Ad Dollars, Lead to More E-Mail Use
Nielsen has recently unveiled loads of information related to online social networking sites, including reports on increased time and ad dollar spent on them, users' demographic information and a surprising finding that increased use of these sites leads to increased use of e-mail.
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Social Networking Sites Have Little Influence on Women's Purchase Decisions
Are women swayed to make purchase decisions based on their social networking experiences? The answer seems to vary depending on who you ask.
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Video Gamers Depend on Word of Mouth, Hands-On Play
According to a series of reports released by The NPD Group 41 percent of gamers look to word of mouth to get their information about video games, while nearly a third relies on hands-on play at a friend or family member's house.
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Human Resources Use Social Networks to Research Job Candidates
According to a recent survey conducted by Harris Interactive for CareerBuilder.com, 45 percent of human resources professionals in the U.S. utilized social networks as a research tool to check on job candidates at least on occasion.
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Social Networking Sites: More Than 20% of Ad Impressions, Led by MySpace, Facebook
According to comScore, social networking sites accounted for more than 20 percent of all display ads viewed online in July, with MySpace and Facebook driving the large majority of these impressions.
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Social Networking Women Don't Like Data Sold to Advertisers, Subscription Fees
According to a recent survey conducted by ShesConnected, a social networking site for women, online social networking sites are important for women, especially for their professional lives, but not so much for keeping tabs on their children.
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Fortune 100 Companies Using Twitter Most Despite Babble and Spam
More than half of Fortune 100 companies are using Twitter to establish a presence on the Internet, while less than a third are using Facebook fan pages.
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Growing Pains
Once a hobby and perhaps source of revenue, Facebook has emerged as a real competitor in the quest for advertising dollars. The site, which depending on the day has a valuation ranging from $6 billion to $15 billion (compared with...
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Twitter Linked to the Most in E-Mail Marketing Campaigns
According to New York-based e-mail marketing analysis company Email Data Source, Twitter is the most linked-to site in e-mail marketing in 2009, followed closely by Facebook.
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Social Network Sites Used to Keep in Touch, Have Fun
According to a study conducted by Anderson Analytics, all age groups in the U.S. use social networking sites more to keep in touch with friends than anything else, while big portions of older age groups are using Facebook and MySpace.
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LinkedIn for Dummies
Of all places, we were on a rooftop barbecue when overhearing a conversation discussing whether three friends use Facebook, LinkedIn, and/or Twitter. Of the three, LinkedIn came out the least used by that group; not surprising were...
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US Ad Spending Recovery Will Lag Behind World's
Recent figures released by ZenithOptimedia show that 2009 will be worse than expected, and while a worldwide recovery will begin in 2010, the U.S. won't see black again until 2011.
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Social Network Ad Spending to Increase Slowly
According to recent figures released by eMarketer, worldwide online social network advertising spending is set to grow 9 percent in 2009.
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Facebook is the Most Valuable Social Network Site
According to a recent study released by Anderson Analytics, Facebook is the most popular and valued social networking site.
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Tweet This URL
The Guardian, one of the principle publications in the UK, published a brief but interesting article on Twitter, inspired by the author's attending a talk given by Even Weaver, one of the micro-publishing site's lead engineers. Looking over...
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Word-Of-Mouth: Real vs. Virtual
Despite the buzz surrounding online word-of-mouth initiatives, particularly on blogs, it appears that recommendations from close family and friends are far more influential than those found on the Internet, according to Mintel.
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Facebook Leapfrogs MySpace, But Not Completely
The word is out: MySpace has finally lost its crown as the king of social networking sites to Facebook.
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Facebook Slap
Users of Blackberry’s with the latest version of the Facebook application installed discovered something new when using their phone - the merging of their phone contacts with their friends on Facebook. As a results, when they...
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Maximizing Potential of Twitter
Twitter is showing up in many headlines lately. Good, bad or indifferent the micro-blogging service is being talked about and thousands of people are continuing to sign up daily.
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Online Ad Spending Bucks Miserable Expectations
Global advertising spending is expected to be down this year according to three big ad buyers.
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MySpace Still King of the Social Networking Hill
According to recent figures from comScore, MySpace retained its spot atop the list of online social networks in February, though its year-over-year growth was dwarfed by Facebook’s.
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Facebook = Lower Grades?
Does Facebook use lead to lower grades?
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Social Networking Overtakes E-Mail
A report published earlier this week by Nielsen Online indicated that social networks and blogs are now the fourth most popular online activity.
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The Flogging of the Flog
While we doubt that Merriam-Webster will update their definition for "flog" to encompass the fake blogs, it turns out that the current meaning of the word applies much more appropriately than expected, and that is "to force...
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Resurgence of Facebook Applications
It could easily be argued that Facebook’s redesign more than six months ago basically threw a blanket over the social network’s applications. While many of the irritating aspects of applications were muted thanks to the new interface, it came at a big cost to Facebook application developers.
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52 Percent of US Internet Users will be Social Network Users by 2013
Figures released on Monday by eMarketer showed that an estimated 79.5 million Internet users in the U.S. used social networks in 2008, about 41 percent of the entire Internet population in the country.
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‘MySpace’ is Top Search Term in December
Hitwise recently released its lists of the top 10 industry search terms based on U.S. Internet usage during the four weeks ending Dec. 27, 2008, and showed that “myspace” was the top overall search term.
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LinkedIn Users Don’t Flirt
A recent study released by Pew Internet & American Life Project found that 35 percent of U.S. adults ages 18 and older used online social networks in 2008, compared to 65 percent of teenagers 12- to 17-years old.
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What If Acquisitions - Meebo and Facebook
One expects many things from the Wall Street Journal, but reporting on new web sites before they become mainstream is not among them. Yet, it was through an article in the WSJ Online that led me to a site which has become an...
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Undervalued Facebook
A recent article in the NYTimes talks about how Procter & Gamble has been "dipping its big toes into the vast pool of Facebook, now the world’s largest social network." Who wouldn't want a piece of P&G's ad spend, as...
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Employees Like Social Networks and Personal E-mail
A survey released on Monday by 8e6 Technologies, an Internet security company, showed that a majority of employees in the U.S. and the U.K. visit social networking sites at work and feel they should have full access to them.
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The Facebook App Landscape
It seems that Facebook has officially cemented its new interface recently, taking away the little bar at the top introducing the new look to users and asking them for feedback.
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MySpace Still King, Facebook Growing Faster
Though MySpace still maintains a healthy lead over Facebook in the U.S., there are more indications that point to a shift in favor, according to a recent report released by Hitwise.
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Competing with the Big Dogs in Social Media Buying
The buzz surrounding Social Networking sites may cause media buyers to shy away from allocating budget to the social networking platforms.
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AOL Launches WalletPop.com
AOL seems to be finding success in launching sites that do not have the letters “AOL” in their names.
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Top Friends is Back, Super Wall Now Feeling the Pain
Well, Slide’s Top Friends application is back up on Facebook, but it seems that another app is now feeling similar pressure from the social network.
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Facebook, Slide Fail
Last week, it was revealed that Facebook had encountered yet another pothole in their road to an enormous valuation. This time, Slide, Inc., the top Facebook application company in terms of installs and active users, and a computer technician in Vancouver had their hands in the matter.
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MySpace Still Ahead of Facebook?
While Facebook seems to get more buzzworthy coverage, MySpace has managed to maintain its strong leadership position in the social networking realm.
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Top Facebook Applications
According to recent figures noted by Justin Smith at Inside Facebook (and supported by very similar figures posted at Adonomics), Slide, RockYou, and LinkedIn own the top four Facebook applications.
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Facebook Applications Continue to Lose Their Luster
Facebook has outgrown its small-guy appeal, and is no longer the “David†to MySpace’s “Goliath,†as both social networks now have about the same number of unique monthly visitors.
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Social Networking Ad Spending to Reach $2.6 Billion
According to revised estimates by eMarketer, $1.4 billion is the expected amount to be spent on advertising on social networking sites in 2008 in the U.S., a 55% increase from 2007's $920 million figure.
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Social Networking: Mobile and PC
Social networking has already made its mark on the traditional, PC-based Web. MySpace, Facebook, and Bebo have taken leadership positions in global markets and there is little reason to believe that the landscape will change anytime soon.
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Is being a CEO always this hard?
When most companies hire a COO, it doesn't make the front section of the Wall Street Journal, but then again, Facebook doesn't exactly qualify as "most companies." Not with its $15 billion valuation and growing bevy...
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Leveraging Social Networking Sites: Online Lead Generation
Two out of every three Internet users visit a social networking site each day, according to the web statistics company, Compete. This means that social networking sites are quickly approaching the traffic level of the big portals like...
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Facebook and The Future of (Performance) Marketing
Two advertisers seem to dominate airport advertising - BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW's cars and what it takes to "be a Tiger." Then again, I like cars and...
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Google, Microsoft Popular in U.K., Facebook Growing
In August, Google attracted 28.3 million unique visitors in the U.K., or about 88.8% of the U.K.’s total online audience (ages 15 and older), according to recent comScore numbers.
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Facebook Eyes the Rest of the World
Though it has been no secret that Facebook has had hopes of expanding its territory into international markets, there has been renewed buzz lately thanks to The Financial Times reiterating this on Sunday, and a comment made by Facebook to MSN.
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Social Networking Sites Being Blocked More Often
According to online security firm ScanSafe, a third of employers are now blocking access to popular social networking sites. This is a 17% increase from last year.
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Online Shopping Has Grown, Influenced by Social Media
A study titled “How America Searches: Online Retail” released by iCrossing on Monday is similar to a study conducted by the marketing firm in 2005, and discusses U.S. adult shopping habits.
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Facebook is Costly for Australia
Facebook has grown in popularity in Australia over the past several months, according to Hitwise. By the end of July, Facebook was one of the top 20 sites visited by Aussies across every category. This is great news for Facebook...
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Tagged, Facebook and Bebo See Huge Growth
According to recent figures released by comScore, social networking is continuing to gain steam across the globe. Tagged, Facebook, and Bebo in particular saw significant growth from June 2006 to June 2007.
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Trusted Traffic - the next generation of traffic
At Adtech last year, a well known broker was complaining to me that since pay per click advertising came out, there really haven’t been any worthwhile new forms of driving traffic. Especially compared to the past when there were new...
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MySpace Towers Above Other Social Networks
LeeAnn Prescott at Hitwise talks about social networking sites in April, and it appears that MySpace could be more dominant than many people think. In fact, the numbers referred to in her blog post makes Google’s dominance of...
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Second Life Growing, Big in Europe
Recent numbers released by comScore Networks indicate that Second Life experienced a 46% increase in the number of users in March 2007 compared to January 2007.
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Facebook Trumps MySpace
A recent survey conducted by marketing firm Youth Trends shows that American youths between the ages of 17-25 like Facebook more than MySpace.
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