"FB": End of an Era or the Beginning of a New One?
Upon the recent news of an imminent filing by Facebook to (finally) go public, a performance marketer quipped on one of the more prominent forums, "Well, there goes another good site." It was an interesting observation and not in keeping with the mainstream press and...
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The State of Social Media
Compete recently released "The State of Social Media: First Edition", which discuses data illustrating how consumers use social media sites. Among the findings in the report is that half of Facebook's active user base signs in every day.
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Social Media ROI Defined as Increased Fans, "Likes" Comments, Interactions by Nearly 40% of Marketers
Wildfire recently conducted a survey of more than 700 marketers from around the globe to gauge their thoughts on measuring the business impact of social media. One of the findings was that measuring social media ROI is most frequently defined as an increase in fans, "likes" comments and interactions.
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Facebook's Average CPCs Increase in the U.S. by 10% in Q4 2011
TBG Digital recently released its "Global Facebook Advertising Report: Q4 2011." Among the major findings is that average cost per click (CPC) rose by 10 percent in the U.S.
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5 Ways to Market on Facebook
If you're not promoting your offers on Facebook - or your brand in a general sense - you're really missing out. Facebook continues to have the world's largest user database, and with Facebook apps as a must-have on just about every smart phone model, you could be accessing new customers constantly.
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Top Social Marketing Challenges in 2012: Sufficient Resources and Measuring ROI
Awareness, a social media marketing software company, recently released its annual "State of Social Media Marketing" report, which examined the top areas for social marketing investment and the biggest challenges looming for the industry in 2012. Among the findings was that marketers are focused on...
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One-Third of U.S. Mobile Subscribers Access Social Networking Sites on Mobile Devices
According to the latest figures from comScore, an average of one out of three mobile subscribers in the U.S. accessed social networking sites on their mobile devices during the three months ending in November. Google's Android was the fastest growing mobile OS during that time period, followed by Apple's™ iOS.
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34% of Consumers Would Never Purchase a Product via Facebook
Oracle Retail recently spearheaded a survey to examine consumers' perceptions of their experience when they shop across different retail channels. It included a look at these two questions:
"How do consumers use multiple channels...
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There's Something Happening Here
After the slightly psychedelic guitar intro supposedly reminiscent of a police siren, Buffalo Springfield's famous song begins, "There's something happening here. What it is ain't exactly clear." Written in the 60's by...
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Platform vs. Product
Speaking of our favorite publication, Business Insider, last month they published an article titled, "Google Engineer: Here's Why Google+ Is Failing, And How We Can Start 'Doing This Right.'" About a month ago was when it was becoming painfully clear...
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Facebook Was the Most Engaging Web Brand in September
According to the latest figures from Nielsen, Google remained the top Web brand by total unique visitors in the U.S. in September. However, Facebook remained the most engaging Web brand by time spent per person.
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Shorter Facebook Posts Get Higher Engagement Rates
A report from Buddy Media Platform titled "Strategies for Effective Facebook Wall Posts: A Statistical Review" highlights some findings about what works well for Facebook posts. Among the findings are that shorter posts get higher engagement rates, full-length URLs work better than shortened URLs and...
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How We Use Social Media
Recent numbers from NM Incite, a Nielsen/McKinsey Company, offers some insight into why U.S. social media users visit these sites.
According to the research, the top driver of social media use is to find/maintain...
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'Liking' a Company on Facebook Might Not Indicate True Fandom
According to an ExactTarget report titled "The Meaning of Like," companies that receive "likes" from Facebook users might want to think twice before assuming each of those users is a true fan or advocate. The report also found that 44 percent of Facebook users "like" something posted by a company on...
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10 Facts About Consumer Behavior on Facebook
Chadwick Martin Baily, CMB Consumer Pulse and Constant Contact offered up a neat presentation titled "10 Quick Facts You Should Know About Consumer Behavior on Facebook." Among the findings is that more than half of fans say they're more likely to buy a product after becoming a fan of a brand.
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The Second Internet
The digital space moves so fast, that a notion of a set release schedule has become a foreign concept. It's not like cars where you have not only different models, but each model has a model year. This suite of products offers the manufacturers a great...
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Social Networking App Usage in Q3 2011 Is up 30% From Q3 2010
Nielsen's "State of the Media: The Social Media Report" for the third quarter of 2011 offers an array of interesting insights about social media’s growing popularity. Among the findings is that social networking via mobile devices is growing in popularity, especially when it comes to apps.
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Facebook, Twitter and Blogger Are Most Popular Social Media Sites Used by Companies
Aggregating data from the likes of Simply Zesty, Pingdom and Google, Search Engine Journal offered a neat visual overview of the social media landscape in an infographic titled "The Growth of Social Media." Among the many tidbits of information is a listing of the most popular social media sites utilized by...
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65% of Online Adults Use Social Networking Sites and Most Like the Experience
A recent survey from the Pew Internet & American Life Project finds that nearly two out of three online U.S. adults say they use a social networking site, with most describing their experiences in positive terms.
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Thinking about Brands and Leads... Again
The term brands is in and of itself a tricky word, as the definition of a brand is fairly ambiguous and broad. Companies large and small are brands, from Apple (can you believe Steve Jobs is stepping down as CEO?) to BeeBeverly Hills who became...
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52% of Consumers Think Voicing Opinions on Social Networking Sites Can Influence Brands
More than half of consumers surveyed sponsored by Performics and conducted by ROI Research think that voicing their opinions on social networking sites can influence business decisions of companies/brands.
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A Snapshot of Google+ Statistics
Google+ was able to amass 10 million users in just 16 days, and 20 million users within three weeks of its first day. But who are these users? Thanks to data compiled by Bime, a business-intelligence company, we can make some general assumptions about Google+'s audience.
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435% Improvement in Facebook Ad Campaign Conversion Rates When Targeting Existing Fans
According to TBG Digital's "Global Facebook Advertising Report: Q2 2011," marketers would do very, very well to run Facebook ad campaigns targeted at existing fans versus targeted at non-fans.
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Google and Social - Do They Compute?
We remember coming across a presentation by a Google employee that made its way viral, leading many to presume that the company was hard at work on a competitor to Facebook. What we didn’t realize is that this presentation by Paul Adams, a...
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56% of Consumers Say Facebook Influences Purchase Decisions
According to data from Compete, 55.8 percent of Facebook users say their purchase decisions have been influenced by Facebook pages, while 66.1 percent of Twitter users say their purchase decisions have been influenced by Twitter feeds.
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Facebook Display Ad Revenues: $2.2 Billion in 2011
According to eMarketer, Facebook's online display ad revenue in the U.S. will surge once again in 2011 and reach $2.2 billion, making it the No. 1 display ad-selling company in the nation.
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LinkedIn: The Most Important Social Networking Account to Have?
A new report from ROI Research sponsored by Performics found that nearly six out of 10 respondents deem LinkedIn as an important social networking account to have, more than any other social network.
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Frequent Social Networkers Would Rather Keep Their Smartphones Than Their TVs; Facebook is the Place for Brands to Be
A study titled "The Social Habit 2011" from Edison Research delves into various aspects of "America's adoption of social networking sites and services, with a detailed look at Facebook and Twitter usage, mobile social behavior, and location-based apps and services." Among the many findings in the study...
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Sharing: 10% of All Internet Traffic, Facebook Leading the Way
A report from ShareThis, Rubinson Partners Inc. and Starcom MediaVest Group reveals that sharing is a huge part of the Internet, with Facebook leading the way.
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Just 19% of Consumers Have Made a Purchase Through a Group-Buying Site
A new study from Shop.org, comScore and Social Shopping Labs looked at how shoppers interact with retailers through social networks and found that retailers can use social media not only to build their brands, but to make money as well. The study also found that while a majority of consumers have...
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Social Media Demographics: Facebook, LinkedIn, Twitter and MySpace
Advertising Age recently unveiled some helpful and interesting social media demographics "based on actual user profiles, not just Web traffic." They even made a nifty infographic including all the data.
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23% of Social Media Messages Include Links to Content
A recent study from Nielsen and AOL found that more than half of people's time is spent with published content, while nearly a quarter is spent with social media. "This prompted the question: How much of a user's communications also involve content?"
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Facebook Served More Than a Quarter of Display Ad Impressions in Q4 2010
Facebook served up more than a quarter of all display ad impressions in the fourth quarter of 2010, according to numbers from comScore.
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Social Media Advertising Loses Some Appeal, While Mobile Spending Continues to Lag
According to the latest numbers from STRATA, a media-buying and -selling software provider, there was new confidence in advertising in the first quarter, though not all forms of interactive spend rose with the tides.
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Twitter Boasts Big Numbers, but Has it Already Peaked?
Twitter is big, but has it already peaked? Here's a rundown of some of the social networking giant's current statistics and facts, along with a look at Twitter's outlook.
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The This For That
One of the best guilty pleasures, not to mention one of the best products we have ever come across, is Angel List. In fact, we can’t decide which part we like more, their unique coverage or the fact that their own iterative innovation is a living playbook for...
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Social Media Sites Send 11% of Traffic to Content Pages
According to Outbrain's "Content Discovery and Engagement Report, Q1 2011," social media sites send 11 percent of traffic to content pages. This trails more traditional sources of external traffic such as search, content sites and portals.
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US Search Marketing Grew 17%, Facebook CPCs Grew 40% in Q1 2011
The U.S. search marketing sector grew as expected in the first quarter of 2011, according to Efficient Frontier. Among the important trends to highlight were the growing demand for Facebook's ad products and the rapid expansion of...
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Nearly 60% of Marketers Use Social Media for 6+ Hours Per Week
The "2011 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses," from Social Media Examiner, shares gobs of insights into how marketers are using social media and what their future plans with social media are. Among the findings was that the majority of...
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Money Can Buy Twitter Mentions but Not Positive Brand Sentiment
Money can buy a lot of things - even Twitter mentions - but it can't buy your brand positive brand sentiment, according to a recent study from Covario, a company that offers enterprise software solutions and search marketing services.
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Celebrities Have Positive Influence for Brands, Ad Performance on Social Media
Celebrities do good things for brands and online ads, according to separate findings from Nielsen and Brand Affinity Technologies (BAT). While their positive influence is a bit indirect for brands and online activities, it's a lot more straightforward for social media ad campaigns.
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Facebook is the Top Overall Website, While Amazon Leads Retail and Staples Leads Office Supplies
In a glimpse of the search landscape, Experian Hitwise shows that for the week ending Saturday, March 5, Facebook was the top overall website (among other things), Staples.com was the top office supplies website and Amazon.com was the top retail website.
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Search and Social Media Work Together to Bring Consumers to Conversion
A report from GroupM and comScore delves into how search and social media mingle and influence the purchase path of consumers. One of the findings was that when consumers were exposed to both search and social media, click-through rates rose by 94 percent.
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Messages That Are too Frequent, Repetitive or Marketing-Related Lead to Social Break-ups
ExactTarget and CoTweet set out to analyze why consumers break up with brands via e-mail, Facebook and Twitter, and found clear reasons for these break-ups.
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Facebook Continues to Gobble Up Visitors and Time
According to Compete, the gap between Yahoo, the No. 2 site, and Facebook, the No. 3 site, continues to shrink. Other data show similar growth for Facebook, in terms of visitors and time spent on its site.
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Facebook Advertising is Getting Less Rewarding
Advertising on Facebook looks less appealing today than it did before 2010, and the future doesn't look all that appealing, either.
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The Magic of the Feed and the Follow
With a stack of business cards in tow, besides sending follow-up emails, one of the next steps for those coming back from a tradeshow, e.g., the just completed Affiliate Summit West, will be to figure out where to add this person...
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Facebook Repeats as Top Search Term in 2010, Chatroulette and iPad Were Fastest Risers
According to Experian Hitwise, an analysis of the top 1,000 search terms for 2010 found that "facebook" was the top-searched overall term for the second year in a row, accounting for 2.11 percent of all searches.
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The Year that Was: Facebook
If they haven't already, in just over a week from now, most people's minds will start to think about anything but work. That's right. We're coming up to the end of another year, and like so many before...
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Social Media is Top Priority in 2011 for PPC and SEO
During a webinar given by Craig Macdonald, senior vice president and chief marketing officer of SEM and SEO software and agency services provider Covario, two surveys were taken to gauge the top PPC and SEO priorities for advertisers in 2011. Not surprisingly, social media was a big part of both responses.
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Voluntary Identity Theft
The other day, we had a phone call with someone that does what every successful performance marketer looks forward to doing - investing in others. On the surface, it sounds like such a fun job...
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US Online Display Ad Impressions Surge 22%, Facebook is Top Dog
According to comScore, 22 percent more display ads were delivered to U.S. Internet users in the third quarter compared to the same quarter in 2009.
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Two-Word Queries Are the Most Popular in September
Experian Hitwise recently unveiled its most recent search engine numbers, which show that Google remains way ahead of the pack, Bing-powered search lost some of its piece of the pie and that two-word queries were the most popular in September.
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Social Games Rivaling Prime-Time TV Shows
Are social games killing prime-time television? According to recent numbers from smartphone application analytics and monetization platform Flurry, it might not be such a farfetched notion.
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One Platform to Rule Them All
With any discussion of Facebook, it's hard not to reflect back on the company’s history, a history colorful enough, and influential enough, to already have spawned several books and a major...
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The Facebook Opportunity
Hyper-growth platforms create opportunities for peripheral business models to flourish. Facebook has
already provided fertile ground for fantastically successful businesses like Zynga, Playdom/Disney, and
Playfish/EA.
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YouTube: The Next Social Media Marketing Frontier
According to a recent study sponsored by KingFishMedia, HubSpot and Junta42, most companies have a social media strategy, and the vast majority of them handle them internally. Also, while...
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Women Are Better at Twitter?
"Men vs. Women" is a delicious concept in just about every area of life, so what about Twitter? If Dharmesh Shah's findings on HubSpot Blog are any indication, men might have racked up another mark in the "L" column.
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Americans Like Social Networks and Games More than E-mail and Portals
If you're still wondering what all the fuss about social networks and those silly online games are all about, look no further than the latest Nielsen figures about the top 10 sectors of the Internet.
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Women Spend More Time on Social Networking Sites
Women spend more time doing a lot of things than men - giving birth, for example - and now, according to the latest numbers from comScore, taking part in interactions on social networking sites appears to be another one of those things.
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You Are What You Tweet
We can all think of a scenario where we would like greater transparency. We wrote this week about the various tensions in the advertising community around...
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Social Networking Sites Visited by Nearly a Quarter of Employees
Trend Micro's latest global survey finds that nearly a quarter of employees visit social networking sites while on their companies' corporate networks.
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The Ties That Bind
Some sayings work well as beliefs. Take Google's punchline of belief regarding not doing evil, namely that you can make money without doing evil. It works great...
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Teens Getting Tired of Facebook?
Is Facebook getting old? According to a recent survey from Roiworld, an online gaming site, the answer may be "kind of."
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Text Marketing, Recommendations are in Location-Based Future
The location-based realm is an emerging, exciting place to be for marketers. However, there's much work to be done and the way forward may be paved by text alerts and recommendations.
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Local Search, Social Networking and Mobile Gaming Increasingly Popular
The latest "Smartphone Intelligence" survey from Compete shows that local search, social networking and mobile gaming are all prominent activities on smart phones.
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Social Media Users Concerned About Privacy but Do Little About it
According to a study conducted by the Ponemon Institute and sponsored by ProtectMyID.com, the vast majority of social media users express concern about their privacy, but many neglect to take simple steps toward protecting themselves online.
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Liking Their Way to The Bank
Sometimes the world seems fairly straightforward. Coke. Diet Coke. One has calories. One doesn't. Simple. Easy to understand. So what about Coke Zero? Tastes like Coke. Has the calories...
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Internet Competes with TV for WOM Power, Conversation Catalysts Key
Though only 7 percent of brand word-of-mouth conversations happen online, many people point to the Internet as a significant WOM influencer, according to a study from Yahoo! and Keller Fay Group.
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Facebook Users Spend More Than 6 Hours on the Site
While nearly all of the top websites in the U.S. saw fewer time spent on their pages in May, Facebook still managed to keep its users looking at its Web pages for more than six hours, according to Nielsen.
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B2B Lags Behind B2C in Social Media Marketing, but Maybe Not for Long
According to White Horse, a Web marketing, design and consulting company, B2B companies are lagging behind their B2C counterparts in the use of social media marketing. However, there are signs that B2B spending on social media efforts will boom shortly.
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Facebook’s Top Languages, Apps, Pages, Connect Sites
Yes, Facebook is getting a new black eye every day thanks to some kind of privacy blunder, but it hasn’t changed the fact that it’s still the most dominant social networking site
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Microsoft Continues Strong Search Growth, Facebook Cools Off
According to The Nielsen Company, Google maintained a healthy lead in the U.S. search market in April, but Microsoft showed that it still has plenty of legs - no thanks to Bing.
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Facebook, by the Numbers
In the midst of so much talk about Facebook and its ever-shifting privacy policies, it’s a bit refreshing to take a step back and take a look at the social networking giant’s statistics. According to Inside Facebook, the Web giant experienced solid growth in April after a sluggish March.
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Blogs, More Than Social Networks, are Go-To Source for Advice for Women
Social networks are getting all the buzz these days, but don't forget about blogs. According to a recent study, they still hold plenty of sway of female consumers.
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Business Transition from Social Media Tactics to ROI
Businesses are maturing in the realm of social media, according to Social Media Examiner. Last year, the top question about social media concerned tactics - this year, it concerns return on investment.
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Death of the Offer Wall?
Next week, upwards of ten thousand people will descend upon the Moscone Center for the ritual, that is ad:tech. If you live in the world that is performance marketing, you might not even know about...
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It's Here. The Facebook Quality Score
Poor Google, at least that's how we feel recently, given that so much of our attention has of late focused on Facebook and not the company that commands 30 to 40x of their ad dollars. The latter's platform is one...
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Businesses Wiling to Pay for Additional Twitter Functionality
A recent WebBizIdeas.com poll found that more than a quarter of Twitter business users would be willing to pony up some extra cash for additional business functionality on the social networking site.
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Sponsored Content is the Best and the Worst Social Media Ad Type
Social media is where it’s at these days but what kind of ad types are most engaging for users and spark the most purchase intent?
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The World Loves Social Networking More Than Ever
According to the latest figures from Nielsen, the average Web user from a list of 10 countries spent 5:27:33 (hh:mm:ss) on social networks in February, which marked an increase of more than two hours from the same month last year.
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Social Media is Addicting but will it Replace Traditional News Sources?
According to some research conducted by Retrevo, social media may be more addicting than most of us realized. It also has a firm foothold in our morning news consuming habits, but does that mean traditional news sources should be worrying? Maybe not.
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Marketers Adopting Most Social Media Tactics
According to a recent study released by Unica, a marketing technology provider based in Waltham, Mass., marketers in North America are doing a pretty good job of utilizing or planning to utilize social media.
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Online > Print in 2010
Spending on online advertising and marketing will surpass print for the first time in 2010, according to Outsell Inc.
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E-Mail Marketers Focus on Recipients’ Interests, Behaviors
Small- and medium-sized businesses are taking up their arms to battle against the self-defeating clutter plaguing inboxes in 2009. Personalization and targeting are the names of the game in 2010.
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Facebook Freebie Crackdown Continues
The accounts vary, but unlike years past where regardless of the prognosticator, the predictions looked dire, today when it comes to how much will Facebook make, the only question is how high...
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Videos and Social Media to be Big in E-Mail Campaigns
According to a recent GetResponse survey, small and medium business (SMB) marketers are increasing their use of video e-mail, social media and personalization or targeting.
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Small Businesses Dive into Social Media
Social media usage among small businesses has doubled from 12 percent last year to 24 percent this year, partly helped by the weak economy, according to Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business.
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Twitter Ad Platform Very Close to Launch
Will ads in Twitter streams turn off the social networking giant's users? This is a question that the company seems ready to face as Twitter seems set to unveil an ad platform in early March.
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Facebook Users Like to Share Content
Facebook is comfortably ahead of the social networking pack when it comes to the sharing of content, according to data provided to TechCrunch by Gigya.
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Lessons in Unsustainability
Click fraud is an interesting thing. Defining click fraud is like trying to define cheating. If you think about someone else, is that cheating? Certainly for most people if you act on such a thought, it is. So, what about click fraud? Going by...
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Facebook Adds 5 Million Users in January
How does the biggest social networking site kick off a new year? By adding 5 million new users.
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More Time Being Spent on Social Media Sites, Twitter Users Grow Fast, Get More Involved
Social networking site users located around the world spent 5:35:05 (hh:mm:ss) on sites like Facebook and Twitter in December, up 82 percent from 3:03:54 in December 2008. In December 2007, 2:10:27 was spent on social networking sites by the average user, according to Nielsen.
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Employers Using Social Networking Sites to Research Candidates in UK and US
According to a recent survey conducted by CareerBuilder.co.uk, 53 percent of employers in the U.K. are using social networking sites to screen potential employees.
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Google, Facebook are Top Web Sites at the Start of 2010
According to data recently released by Experian Hitwise, Google and Facebook are topping quite a few different lists at the start of 2010.
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Women Leaning More on Social Networking Sites
Women are utilizing social networking sites more often these days for various purposes, including those related to interacting with brands online.
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The Year That Was - Facebook
There is an old joke which many of the newer marketers, due to their age, might not even get, one almost sure to become obsolete by the time they have kids. It goes, "What is black and white and red all over? A newspaper...
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Facebook Users Don’t Care About Privacy After All
With the help of two fictional women, Sophos UK has discovered that despite years of education and public exhortations for users to protect their personal information on Facebook, many users on the social networking site are still open to befriending complete strangers.
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Blog outreach and why it is important to affiliate networks.
Affiliate networks engage in blog outreach to communicate their message to the audience in the affiliate community.
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Social Networks to Play Big Role in Holiday Shopping
We all know that the Internet is a huge part of online shopping, especially during the holiday season, but according to a recent survey conducted by the Opinion Research Corporation and Yesmail, online shoppers will lean heavily on social networks during this year's spree of online holiday shopping.
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Part 1 - And So It Begins
Many companies try to coincide new product releases and/or news releases around Ad:tech New York. And each year we can almost count on something noteworthy occurring during this period. Unfortunately, several...
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Twitter and Social Networks Cost UK Businesses $2.25 Billion
Morse, an IT services and technology company based in the U.K., recently found that the use of Twitter and other social networks by employees while at work is costing businesses in the country a pretty penny to the tune of £1.38 billion, or $2.25 billion, each year in lost productivity.
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One in Five Internet Users are Updating their Statuses on Twitter or Elsewhere
Pew Internet & American Life Project’s recent “Twitter and Status Updating, Fall 2009” report reveals that about 19 percent of adult Internet users use Twitter or another status update service, reflecting a huge surge from previous surveys.
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Tweet This: Screw Revenue
While not every story of Twitter tries to untangle the mini-entrepreneurial soap opera that gave rise to Twitter, no story would be complete without a talk about the low hanging fruit of topics, Twitter's lack of revenue. From one...
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Facebook Traffic Increases 194% in September
According to recent figures released by Experian Hitwise, the number of visits to Facebook in September increased nearly threefold from a year ago.
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Too Much Information Online Leads to Using Social Media for Searches
Are portals and search engines yielding ground to social media sites in the realm of online searches for information?
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Social Networking Sites Gobble Up More Time, Ad Dollars, Lead to More E-Mail Use
Nielsen has recently unveiled loads of information related to online social networking sites, including reports on increased time and ad dollar spent on them, users' demographic information and a surprising finding that increased use of these sites leads to increased use of e-mail.
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Social Networking Sites Have Little Influence on Women's Purchase Decisions
Are women swayed to make purchase decisions based on their social networking experiences? The answer seems to vary depending on who you ask.
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Video Gamers Depend on Word of Mouth, Hands-On Play
According to a series of reports released by The NPD Group 41 percent of gamers look to word of mouth to get their information about video games, while nearly a third relies on hands-on play at a friend or family member's house.
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Human Resources Use Social Networks to Research Job Candidates
According to a recent survey conducted by Harris Interactive for CareerBuilder.com, 45 percent of human resources professionals in the U.S. utilized social networks as a research tool to check on job candidates at least on occasion.
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Social Networking Sites: More Than 20% of Ad Impressions, Led by MySpace, Facebook
According to comScore, social networking sites accounted for more than 20 percent of all display ads viewed online in July, with MySpace and Facebook driving the large majority of these impressions.
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Social Networking Women Don't Like Data Sold to Advertisers, Subscription Fees
According to a recent survey conducted by ShesConnected, a social networking site for women, online social networking sites are important for women, especially for their professional lives, but not so much for keeping tabs on their children.
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Fortune 100 Companies Using Twitter Most Despite Babble and Spam
More than half of Fortune 100 companies are using Twitter to establish a presence on the Internet, while less than a third are using Facebook fan pages.
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Growing Pains
Once a hobby and perhaps source of revenue, Facebook has emerged as a real competitor in the quest for advertising dollars. The site, which depending on the day has a valuation ranging from $6 billion to $15 billion (compared with...
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Twitter Linked to the Most in E-Mail Marketing Campaigns
According to New York-based e-mail marketing analysis company Email Data Source, Twitter is the most linked-to site in e-mail marketing in 2009, followed closely by Facebook.
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Social Network Sites Used to Keep in Touch, Have Fun
According to a study conducted by Anderson Analytics, all age groups in the U.S. use social networking sites more to keep in touch with friends than anything else, while big portions of older age groups are using Facebook and MySpace.
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LinkedIn for Dummies
Of all places, we were on a rooftop barbecue when overhearing a conversation discussing whether three friends use Facebook, LinkedIn, and/or Twitter. Of the three, LinkedIn came out the least used by that group; not surprising were...
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US Ad Spending Recovery Will Lag Behind World's
Recent figures released by ZenithOptimedia show that 2009 will be worse than expected, and while a worldwide recovery will begin in 2010, the U.S. won't see black again until 2011.
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Social Network Ad Spending to Increase Slowly
According to recent figures released by eMarketer, worldwide online social network advertising spending is set to grow 9 percent in 2009.
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Facebook is the Most Valuable Social Network Site
According to a recent study released by Anderson Analytics, Facebook is the most popular and valued social networking site.
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Tweet This URL
The Guardian, one of the principle publications in the UK, published a brief but interesting article on Twitter, inspired by the author's attending a talk given by Even Weaver, one of the micro-publishing site's lead engineers. Looking over...
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Word-Of-Mouth: Real vs. Virtual
Despite the buzz surrounding online word-of-mouth initiatives, particularly on blogs, it appears that recommendations from close family and friends are far more influential than those found on the Internet, according to Mintel.
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Facebook Leapfrogs MySpace, But Not Completely
The word is out: MySpace has finally lost its crown as the king of social networking sites to Facebook.
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Facebook Slap
Users of Blackberry’s with the latest version of the Facebook application installed discovered something new when using their phone - the merging of their phone contacts with their friends on Facebook. As a results, when they...
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Maximizing Potential of Twitter
Twitter is showing up in many headlines lately. Good, bad or indifferent the micro-blogging service is being talked about and thousands of people are continuing to sign up daily.
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Online Ad Spending Bucks Miserable Expectations
Global advertising spending is expected to be down this year according to three big ad buyers.
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MySpace Still King of the Social Networking Hill
According to recent figures from comScore, MySpace retained its spot atop the list of online social networks in February, though its year-over-year growth was dwarfed by Facebook’s.
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Facebook = Lower Grades?
Does Facebook use lead to lower grades?
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Social Networking Overtakes E-Mail
A report published earlier this week by Nielsen Online indicated that social networks and blogs are now the fourth most popular online activity.
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The Flogging of the Flog
While we doubt that Merriam-Webster will update their definition for "flog" to encompass the fake blogs, it turns out that the current meaning of the word applies much more appropriately than expected, and that is "to force...
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Resurgence of Facebook Applications
It could easily be argued that Facebook’s redesign more than six months ago basically threw a blanket over the social network’s applications. While many of the irritating aspects of applications were muted thanks to the new interface, it came at a big cost to Facebook application developers.
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52 Percent of US Internet Users will be Social Network Users by 2013
Figures released on Monday by eMarketer showed that an estimated 79.5 million Internet users in the U.S. used social networks in 2008, about 41 percent of the entire Internet population in the country.
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‘MySpace’ is Top Search Term in December
Hitwise recently released its lists of the top 10 industry search terms based on U.S. Internet usage during the four weeks ending Dec. 27, 2008, and showed that “myspace” was the top overall search term.
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LinkedIn Users Don’t Flirt
A recent study released by Pew Internet & American Life Project found that 35 percent of U.S. adults ages 18 and older used online social networks in 2008, compared to 65 percent of teenagers 12- to 17-years old.
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What If Acquisitions - Meebo and Facebook
One expects many things from the Wall Street Journal, but reporting on new web sites before they become mainstream is not among them. Yet, it was through an article in the WSJ Online that led me to a site which has become an...
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Undervalued Facebook
A recent article in the NYTimes talks about how Procter & Gamble has been "dipping its big toes into the vast pool of Facebook, now the world’s largest social network." Who wouldn't want a piece of P&G's ad spend, as...
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Employees Like Social Networks and Personal E-mail
A survey released on Monday by 8e6 Technologies, an Internet security company, showed that a majority of employees in the U.S. and the U.K. visit social networking sites at work and feel they should have full access to them.
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The Facebook App Landscape
It seems that Facebook has officially cemented its new interface recently, taking away the little bar at the top introducing the new look to users and asking them for feedback.
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MySpace Still King, Facebook Growing Faster
Though MySpace still maintains a healthy lead over Facebook in the U.S., there are more indications that point to a shift in favor, according to a recent report released by Hitwise.
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Competing with the Big Dogs in Social Media Buying
The buzz surrounding Social Networking sites may cause media buyers to shy away from allocating budget to the social networking platforms.
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AOL Launches WalletPop.com
AOL seems to be finding success in launching sites that do not have the letters “AOL” in their names.
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Top Friends is Back, Super Wall Now Feeling the Pain
Well, Slide’s Top Friends application is back up on Facebook, but it seems that another app is now feeling similar pressure from the social network.
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Facebook, Slide Fail
Last week, it was revealed that Facebook had encountered yet another pothole in their road to an enormous valuation. This time, Slide, Inc., the top Facebook application company in terms of installs and active users, and a computer technician in Vancouver had their hands in the matter.
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MySpace Still Ahead of Facebook?
While Facebook seems to get more buzzworthy coverage, MySpace has managed to maintain its strong leadership position in the social networking realm.
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Top Facebook Applications
According to recent figures noted by Justin Smith at Inside Facebook (and supported by very similar figures posted at Adonomics), Slide, RockYou, and LinkedIn own the top four Facebook applications.
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Facebook Applications Continue to Lose Their Luster
Facebook has outgrown its small-guy appeal, and is no longer the “David†to MySpace’s “Goliath,†as both social networks now have about the same number of unique monthly visitors.
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Social Networking Ad Spending to Reach $2.6 Billion
According to revised estimates by eMarketer, $1.4 billion is the expected amount to be spent on advertising on social networking sites in 2008 in the U.S., a 55% increase from 2007's $920 million figure.
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Social Networking: Mobile and PC
Social networking has already made its mark on the traditional, PC-based Web. MySpace, Facebook, and Bebo have taken leadership positions in global markets and there is little reason to believe that the landscape will change anytime soon.
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Is being a CEO always this hard?
When most companies hire a COO, it doesn't make the front section of the Wall Street Journal, but then again, Facebook doesn't exactly qualify as "most companies." Not with its $15 billion valuation and growing bevy...
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Leveraging Social Networking Sites: Online Lead Generation
Two out of every three Internet users visit a social networking site each day, according to the web statistics company, Compete. This means that social networking sites are quickly approaching the traffic level of the big portals like...
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Facebook and The Future of (Performance) Marketing
Two advertisers seem to dominate airport advertising - BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW's cars and what it takes to "be a Tiger." Then again, I like cars and...
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Google, Microsoft Popular in U.K., Facebook Growing
In August, Google attracted 28.3 million unique visitors in the U.K., or about 88.8% of the U.K.’s total online audience (ages 15 and older), according to recent comScore numbers.
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Facebook Eyes the Rest of the World
Though it has been no secret that Facebook has had hopes of expanding its territory into international markets, there has been renewed buzz lately thanks to The Financial Times reiterating this on Sunday, and a comment made by Facebook to MSN.
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Social Networking Sites Being Blocked More Often
According to online security firm ScanSafe, a third of employers are now blocking access to popular social networking sites. This is a 17% increase from last year.
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Online Shopping Has Grown, Influenced by Social Media
A study titled “How America Searches: Online Retail” released by iCrossing on Monday is similar to a study conducted by the marketing firm in 2005, and discusses U.S. adult shopping habits.
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Facebook is Costly for Australia
Facebook has grown in popularity in Australia over the past several months, according to Hitwise. By the end of July, Facebook was one of the top 20 sites visited by Aussies across every category. This is great news for Facebook...
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Tagged, Facebook and Bebo See Huge Growth
According to recent figures released by comScore, social networking is continuing to gain steam across the globe. Tagged, Facebook, and Bebo in particular saw significant growth from June 2006 to June 2007.
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Trusted Traffic - the next generation of traffic
At Adtech last year, a well known broker was complaining to me that since pay per click advertising came out, there really haven’t been any worthwhile new forms of driving traffic. Especially compared to the past when there were new...
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MySpace Towers Above Other Social Networks
LeeAnn Prescott at Hitwise talks about social networking sites in April, and it appears that MySpace could be more dominant than many people think. In fact, the numbers referred to in her blog post makes Google’s dominance of...
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Second Life Growing, Big in Europe
Recent numbers released by comScore Networks indicate that Second Life experienced a 46% increase in the number of users in March 2007 compared to January 2007.
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Facebook Trumps MySpace
A recent survey conducted by marketing firm Youth Trends shows that American youths between the ages of 17-25 like Facebook more than MySpace.
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