Social Networking Ad Spending to Reach $2.6 Billion
According to revised estimates by eMarketer, $1.4 billion is the expected amount to be spent on advertising on social networking sites in 2008 in the U.S., a 55% increase from 2007's $920 million figure.
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Social Networking: Mobile and PC
Social networking has already made its mark on the traditional, PC-based Web. MySpace, Facebook, and Bebo have taken leadership positions in global markets and there is little reason to believe that the landscape will change anytime soon.
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Is being a CEO always this hard?
When most companies hire a COO, it doesn't make the front section of the Wall Street Journal, but then again, Facebook doesn't exactly qualify as "most companies." Not with its $15 billion valuation and growing bevy...
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Leveraging Social Networking Sites: Online Lead Generation
Two out of every three Internet users visit a social networking site each day, according to the web statistics company, Compete. This means that social networking sites are quickly approaching the traffic level of the big portals like...
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Facebook and The Future of (Performance) Marketing
Two advertisers seem to dominate airport advertising - BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW's cars and what it takes to "be a Tiger." Then again, I like cars and...
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Google, Microsoft Popular in U.K., Facebook Growing
In August, Google attracted 28.3 million unique visitors in the U.K., or about 88.8% of the U.K.’s total online audience (ages 15 and older), according to recent comScore numbers.
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Facebook Eyes the Rest of the World
Though it has been no secret that Facebook has had hopes of expanding its territory into international markets, there has been renewed buzz lately thanks to The Financial Times reiterating this on Sunday, and a comment made by Facebook to MSN.
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Social Networking Sites Being Blocked More Often
According to online security firm ScanSafe, a third of employers are now blocking access to popular social networking sites. This is a 17% increase from last year.
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Online Shopping Has Grown, Influenced by Social Media
A study titled “How America Searches: Online Retail” released by iCrossing on Monday is similar to a study conducted by the marketing firm in 2005, and discusses U.S. adult shopping habits.
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Facebook is Costly for Australia
Facebook has grown in popularity in Australia over the past several months, according to Hitwise. By the end of July, Facebook was one of the top 20 sites visited by Aussies across every category. This is great news for Facebook...
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Tagged, Facebook and Bebo See Huge Growth
According to recent figures released by comScore, social networking is continuing to gain steam across the globe. Tagged, Facebook, and Bebo in particular saw significant growth from June 2006 to June 2007.
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Trusted Traffic - the next generation of traffic
At Adtech last year, a well known broker was complaining to me that since pay per click advertising came out, there really haven’t been any worthwhile new forms of driving traffic. Especially compared to the past when there were new...
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MySpace Towers Above Other Social Networks
LeeAnn Prescott at Hitwise talks about social networking sites in April, and it appears that MySpace could be more dominant than many people think. In fact, the numbers referred to in her blog post makes Google’s dominance of...
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Second Life Growing, Big in Europe
Recent numbers released by comScore Networks indicate that Second Life experienced a 46% increase in the number of users in March 2007 compared to January 2007.
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Facebook Trumps MySpace
A recent survey conducted by marketing firm Youth Trends shows that American youths between the ages of 17-25 like Facebook more than MySpace.
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