Efficient Frontier recently unveiled the average cost-per-click information, by vertical, observed during April 2008 in the U.S. The “mortgage” category saw the biggest change from March, followed by “auto finance.”
“Total finance,” which includes auto finance, banking, credit, financial information, insurance, lending, and mortgage, saw its CPC rise 8% from March to April, where it reached $2.85. March’s figure was $2.65.
CPC for “mortgage” increased 23% to $2.86 in April, compared to $2.32 in March.
“Auto finance” had a CPC of $1.79 in April, a 14% increase from March’s $1.57.
“Insurance” had a CPC of $9.49 in April, reflecting a 7% increase from March’s CPC of $8.88.
“Travel” had a CPC of $0.76 in April, which remained unchanged from March.
“Automotive” saw its CPC drop off 3% from March’s $0.50 to $0.49 in April.
“Retail” saw its CPC rise 3% from March’s $0.39 to $0.40 in April.
“Dating” saw its CPC remain unchanged at $0.38.
Source:
http://www.clickz.com/showPage.html?page=3629440
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