The most recent figures released by Hitwise show that Google’s dominance in search has reached its highest peak. During the four weeks ending March 29, 2008, Google attracted 67.25% of all queries in the U.S. This is up from 66.44% in February 2008, and reflects a rather large increase from March 2007’s 64.13% share.
The other major search engines remained rather stagnant. Yahoo! came in second with 20.29% of the market, a decline from February’s 20.59% share. It also reflected a noticeable drop off from last year’s 21.26% market share.
Meanwhile, MSN/Live handled 6.65% of all searches in the U.S. during March, a decline from February’s 6.95% share. This is also a considerable fall off from last year’s 9.01% market share.
Ask.com held on to a 4.09% market share, a slight decline from February’s 4.16% share, but an increase from March 2007’s 3.48% market share.
Hitwise notes that the other 46 search engines tracked by the company accounted for just 1.72% of all U.S. searches in March.
The report also takes a glance at U.S. category upstream traffic from search engines, and Google in particular. Health and Medical sites draw 45.10% of their traffic from search engines, and 29.80% from Google. Travel sites get 33.42% of their traffic from search engines, and 22.82% from Google.
Business and Finance sites drew 15% more traffic from search engines in March 2008 (18.17%) compared to March 2007, while the increase year-over-year from Google was 28%.
Sports and Entertainment sites also saw strong growth in the amounts of traffic drawn from search engines, and Google in particular. Travel sites saw its traffic from Google increase 21% from March 2007 to March 2008.
Source:
http://www.readwriteweb.com/archives/
googles_us_search_market_dominance.php
Jason Hahn
e: jhahn221@gmail.com
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