Search - Finance Category Sees CPC Increase

Finance Category Sees CPC Increase

by Jason Hahn

It’s expected that major economic trends will be reflected in various types of online data. Average cost-per-click (CPC) data from March 2008 released by Efficient Frontier confirms this, as various finance-related categories saw relatively large month-to-month jumps.

Total finance, which includes auto, finance, banking, credit, financial information, insurance, lending, and mortgage, saw its CPC pegged at around $2.65 in March 2008, which was a 9% increase from February’s $2.43.

The Credit category saw the largest increase from February, with its CPC soaring 25% from $2.65 to $3.30 in March.

Mortgage saw a 13% increase in its CPC, from $2.05 in February to $2.32 in March. Insurance also saw a 13% increase, from $7.87 in February to $8.88 in March. Auto insurance saw its CPC rise 7%, from $1.47 in February to $1.57 in March.

Retail also crept up 5%, from $0.37 to $0.39, while Dating increased 4% from $0.37 to $0.38. Automotive remained stagnant at $0.50.

Meanwhile, recent real estate troubles seem to have benefited real estate Web sites. Total unique visitors to real estate sites in the U.S. increased 14% from February 2007’s 36.9 million visitors to 42.2 million visitors in February 2008. The total Internet audience in the U.S. increased 5%, from 175.7 million to 185.0 million during the same time period.

Trulia.com saw the biggest increase in the size of its unique audience (189%), while MSN Real Estate (110%) and Yahoo! Real Estate (56%) also saw strong growth. Move Network (which includes Realtor.com) remained the top dog in the sector, with a unique audience of 9.4 million in February 2008, a 22% increase from the prior year.

Sources:

http://clickz.com/showPage.html?page=3629031

http://clickz.com/showPage.html?page=3629013

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Jason Hahn
e: jhahn221@gmail.com

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The cost of clicks these days is becoming outrageous. With everyone and their brother creating Google accounts, it's no wonder.

There are ways to find alternatives to expensive PPC/CPC traffic. My network, Trafficvance, for instance just released a new self-serve in-line PPC TextLinks network, and average clicks on there are costing around $0.20 these days.

We're happy on our side with the network, and advertisers are loving it, too. I'm sure more networks like this will come out of the woodwork in the next 6 months, but for now feel free to reach out and ask me about our Trafficvance network as well as for ideas on alternative traffic sources.

Posted by: Nathan W. Ross Date: April 10, 2008
URL: http://www.trafficvance.com
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