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LowerMyBills.com Continues to Protect Distinctive Online Advertisements
by Patty Ladegaard
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Santa Monica, Calif., June 13, 2006 — LowerMyBills.com®, an Experian company, today announced it has obtained a court judgment against SPENDonLIFE.com in its copyright infringement lawsuit against the company. The judgment is the second obtained by LowerMyBills.com in an action for copyright infringement since January of this year.
LowerMyBills.com, a leading online mortgage lead generator in the United States, is one of the top five Internet advertisers and ranks number one among financial advertisers. The company has earned brand recognition from consumers for its whimsical personality online and eye-catching banner ads.
“It’s important to LowerMyBills.com to not only safeguard our intellectual property, but to protect consumers from confusing and misleading advertisements,” said Matt Coffin, president and founder of LowerMyBills.com. “To our knowledge, we are the only online advertiser to obtain court judgments in two separate copyright infringement lawsuits involving Internet advertisements.”
LowerMyBills.com filed suit against One Technologies LP doing business as SPENDonLIFE.com on Jan. 18, 2006, for copyright infringement, claiming that SPENDonLIFE.com copied multiple LowerMyBills.com online banner advertisements to generate interest in its services and drive traffic to its Web site.
The complaint against One Technologies LP doing business as SPENDonLIFE.com was filed by LowerMyBills.com in the U.S. District Court for the Central District of California.
LowerMyBills.com is pursuing other infringement-related lawsuits to protect its intellectual property and will continue to enforce its legal rights if it determines those rights have been violated.
About LowerMyBills.com
LowerMyBills.com is part of Experian InteractiveSM and a premier, free online service for consumers to compare the lowest rates on monthly bills and reduce the cost of living. LowerMyBills.com is the one-stop destination that offers savings through relationships with more than 500 service providers across 20 categories, including home loans, credit cards, long distance, auto and health insurance, and wireless services. To date, LowerMyBills.com has helped more than 5 million consumers save more than $3 billion with lower rates. The company is based in Santa Monica, Calif. For more information, visit the company’s Web site at www.LowerMyBills.com.
Patty Ladegaard
Contact
LowerMyBills.com
www.lowermybills.com
t: 310 998 6560
e: patty.ladegaard@experian.com
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