Real Genius
Having worked for more than a few years, here are two things that we can say about the Internet advertising industry. First, if you work in the space, you will meet an incredible number of truly smart people. Second, if you...
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Run (out) Of Network
The last couple of years, the past 16 months certainly, has treated those in the ad network space well, especially those with a technology layer, that, whether it lived up to its promise or not, helped increase the multiple...
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Frustration With Online Sales Reps
Now that I am back from Affiliate Summit and am somewhat getting caught up on work, it’s all about follow-ups. When I was in sales, one of my first priorities would be to follow-up with as many new viable business opportunities as I could.
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MySpace and Facebook Cool Off in January
According to the most recent figures released by comScore, both MySpace and Facebook saw slight declines in their unique audience from December 2007 to January 2008, although both saw growth from January 2007.
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News, the Broken Variety: Cross Your Forehead
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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Social Networks Are Sexy
A couple years ago there was widespread ambivalence concerning the real potential that online video held for financial viability.
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Sales-sourcing: A Tale of Two
Not having studied finance nor growing up with aspirations of working on Wall Street, and despite a significant number of years in the online space, not to mention more than one article on the topic, but the online ad...
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Fraud 2.0
As though straight out of some biblical parable, for whatever reason, a percentage of those engaging in an activity will do it the good way while a percentage will do it the bad way. In sports or academics, they call it...
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iLegal - What to Do When Someone Won’t Pay?
Unfortunately, every now and then we all have to deal with a person or entity who shirks their financial obligations. There are many reasons why companies fail to pay their obligations when they are due.
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News, the Broken Variety: Danger Danger
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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News, the Broken Variety: Breaking of Champions
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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News, the Broken Variety: Sublime Sub-prime
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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News, the Broken Variety: Networks Admit Collusion!
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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iLegal - Be Careful…and Get Paid
It would be an understatement to say that getting paid is an important part of any business. Yet in our industry, I’ve seen some pretty loose due diligence, billing and payment practices; practices which unduly increase a company’s...
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Class Acts
A strange thing happened earlier this week for those running ringtone offers. Affiliates everywhere logged in, and their brows furrowed. Their previous night's numbers didn't look quite right. They checked their...
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News, the Broken Variety: Ooooo
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx and Jeezy Villbase. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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An Exit for Affiliate Networks?
Right Media, aQuantive, and 24/7 Real Media all had something in common besides the technology platforms for which they were ostensibly acquired. Each had an ad network component to their business. It's safe...
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Spotlight On... Jonathan Shapiro Of MediaWhiz
Internet advertising has been a dynamic industry ever since the days of Prodigy and America Online. From buying basic text advertisements on the earliest websites, to buying cost per impression, cost per click, cost per action, then
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Ad Network Identity Crisis
As we pointed out briefly in this week's other piece on ad networks, of the new entrants in the ad network space, very few have followed what we call the "search engine" route. The companies in this group have a special...
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Two Ways to Think about Ad Networks
The sale of Strategic Data Corp to Fox Interactive got us thinking. In the ad network world, there exist very few companies such as Strategic Data Corp. Publishers like Fox, who focus on content and not technology make...
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Big Opportunities in Online Video
Don't look now, but there are 1,300+ Internet Protocol TV (IPTV) channels available free of charge on the Internet. And to think that back in the 1980s some thought cable TV was content overload, with its forty some-odd channels
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Leadership interviews with Ken Harlan from PrimaryAds
LEADERSHIP INTERVIEWS… With Ken Harlan From PrimaryAds
Find out how Ken got started.. Why he sold his company for over $10M and how you can do the same.. New features coming in PrimaryAd’s CPA network..
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The Showdown
Much like an auto race where the top few cars battle it out for number one, the fight for other positions can be as exciting, if not more so, than the one going on at the front of the pack. It’s like the Masters golf tournament. Being number one is what you want...
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The Fate of your Company
Many companies are still very much in the hunter-gatherer stage, where tasks necessary for survival such as reporting, data analysis, and even creating linking urls are all manual processes day in and day out. This doesn’t leave much resource fo
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Why In-House Affiliate Programs Should Watch Out When Using Rich Media
Have you ever been lured into clicking on a banner that is flashing, twitching, or shaking? These ads are made using Rich Media and although they get your attention, there can be a downside to using them with an in-house affiliate program.
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Letting Go
How do you know which publisher to create a long and mutually beneficial relationship with? At what point do you cut your losses and move on?
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Digital Thoughts
The studio called Terminator 2 “Rise of the Machines.” Internet advertising observers might call 2004 the “Rise of the Network.” True, the rise of the networks doesn’t really have anything to do with the Terminator movie ser
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Are you dating your affiliate network?
With so many affiliate networks, publishers now have a broader selection of companies to work with, more campaigns to choose from, lower margins, higher payouts, and faster payment terms. When presented with all of these choices, how do you decide which o
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Trends Report - Super Bowl
One of the best days in advertising recently passed. So unique is this day - it is one of the few times where television viewers look forward to ads. From a marketer’s perspective too, this day is unique.
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