Late last month, Nielsen revealed the findings of its Nielsen Convergence Audit and found that more households are doing away with landlines in favor of going cellular-only.
The annual survey about voice, video and data products accumulated data from more than 32,000 U.S. online and mail respondents. It found that 88 percent of U.S. households had a wireless phone in 2009, though the majority still maintains a landline phone at home.
Approximately 21 percent of U.S. households in the second quarter said they were using a wireless cellular phone only, an uptick from 18 percent in 2008. This figure was stuck at 15 percent in 2007 and 2006.
“This increase comes from the two-thirds of households who have dropped their landlines as well as from young adults that started new households with just a wireless phone service,” the company noted in a blog post.
Nielsen also released its year-end recap of all things popular in the U.S. during 2009, and included a look at the mobile world.
The top mobile phone in use in the U.S. from January to October 2009 was the Apple 3G iPhone, with 4 percent of the embedded base of all subscribers. This was followed by RIM’s BlackBerry 8300 series (Curve, 8310, 8320, 8330, 8350i) with 3.7 percent, while Motorola’s RAZR V3 Series (V3, V3c, V3m, V3i, V3i DG) was third with 2.3 percent.
The LG VX9100 (enV2) was fourth with 2.1 percent, followed by the LG Voyager with 1.7 percent, Samsung’s SPH-M540 (Rant) with 1.5 percent, RIM’s BlackBerry 9530 series (Storm) with 1.4 percent, the LG VX9700 (Dare) with 1.3 percent, the LG Vu series (CU915, CU920) with 1.3 percent and RIM’s BlackBerry 8100 series (Pearl, 8110, 8120, 8129) with 1.2 percent.
Google Search was the most-accessed site over mobile phones in 2009, according to Nielsen, followed by Yahoo! Mail and Gmail.
Weather Channel was fourth, followed by Facebook, MSN Hotmail, Google Maps, ESPN, AOL Email and CNN News.
Yahoo! was the top brand accessed via mobile phones, followed by Google, MSN/Windows Live/Bing, AOL Media Network, Weather Channel, Facebook, CNN Digital Network, Fox Interactive Media, ESPN and Apple.
YouTube was unsurprisingly the top mobile video channel in the U.S. from January to September 2009, followed by Fox Interactive Media, Weather Channel, Comedy Central, CBS, ABC, MTV, NBC, ESPN and E!.
Sources:
http://blog.nielsen.com/nielsenwire/online_mobile/study-more-cellular-only-homes-as-americans-expand-mobile-media-usage/
http://blog.nielsen.com/nielsenwire/online_mobile/top-mobile-phones-sites-and-brands-for-2009/
http://en-us.nielsen.com/main/news/news_releases/2009/december/the_nielsen_company
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