Mobile Advertising in Q4 2011 Was up 39%
According to the most recent STRATA Survey, the media buying industry is optimistic. Among the findings in the survey are that eight out of 10 ad agencies will focus on digital more than they did a year ago.
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Holiday Tablet Traffic Surged in 2011; iOS Gets Higher CTRs Than Android
Tablet traffic surged 229 percent over an average projection based on historical network traffic for Dec. 26, 2011, according to Jumptap. Jan. 2 saw a 263 percent boost in traffic, probably thanks to uploads of holiday photos and users getting familiar with their new devices.
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38% of Cellphone Owners Called a Friend for Purchase Advice While in a Store During the Holidays
The Pew Research Center's Internet & American Life Project found that more than half of U.S. adult cellphone owners used their cellphone during the holiday shopping season for one of three reasons: to call a friend, to look up reviews of a product online and to look up the price of a product online while...
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75% of Americans Have Used Their Mobile Phones in the Bathroom
According to 11mark, three-quarters of Americans with mobile phones have used their phones in the bathroom, with more men than women reporting that they don't go to the bathroom without their mobile phone.
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First-Time In-App Purchases Tied to Length of Time Using the Apps
A recent Localytics study found "building relationships with app users and fostering long-term usage are more important." Among the findings was that of all studied users who made an in-app purchase, 44 percent took 10 or more interactions with the app.
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U.S. Mobile Search Ad Spending Surged 269% in Q4 2011
According to IgnitionOne's "Global Advertising Report: Q4 2011," mobile search ad spending in the U.S. saw a huge year-over-year increase in the fourth quarter. The report also found that the holiday season was kind to U.S. search advertising as a whole.
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Google Mobile Ad Revenue in 2012 Could Exceed $4 Billion
According to an analyst with Piper Jaffray, Google's mobile ad sales could surpass $4 billion in 2012, which would be a significant increase from the $2.5 billion Google made on its mobile ad sales in 2011.
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Average Smartphone CTR Rises to 0.65% in November, With iOS Leading the Way
According to Jumptap's Mobile STAT (Simple Targeting & Audience Trends) Monthly Report for December, Android increased its market share to take more than half the market, while iOS continues to lead the way in terms of CTR.
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Kindle Fire Lights up Mobile Ad Impressions in November
According to Millennial Media's "Mobile Mix: The Mobile Device Index" report for November, the Kindle Fire is rapidly surging in terms of mobile ad impressions on Millennial Media's network. However, Apple maintains a strong lead overall.
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iOS and Android Activations and App Downloads Surge on Christmas Day 2011
Christmas Day proved, once again, to be the biggest day for iOS and Android app downloads, according to Flurry. Dec. 25, 2011, was also a record-breaking day for iOS and Android device activations.
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Apple iOS: 73% of New Mobile App Projects in Q4 2011
According to Flurry, Apple iOS still accounts for about there in four new mobile application projects, despite Google Chairman Eric Schmidt's proclamation that "Android is ahead of iPhone now."
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Nearly 1 in 4 Consumers Have Found Smartphones/Tablets to be ‘Integral’ for Their Holiday Shopping
A Prosper Mobile Insights mobile survey of 332 smartphone and tablet users conducted from Nov. 29-Dec. 2 found that nearly a quarter of respondents deem their mobile devices "integral" to their holiday shopping experience.
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Application Downloads, Enroll/Join/Subscribe and Watch Video Lead Mobile Post-Click Campaign Actions in October
Mobile advertisers' top campaign goal was to sustain in-market presences, according to Millennial Media's S.M.A.R.T. (Scorecard for Mobile Advertising Reach and Targeting) report for October. Also included was the finding that application download was the top post-click campaign action.
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Two-Thirds of Smartphone Owners Performed Shopping Activities on Their Phones in September
According to recent stats from comScore, two-thirds of all smartphone owners performed shopping activities on their phones in September. Digital purchases, clothing or accessories, and tickets were among the most popular types of products purchased by smartphone buyers during the month.
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U.S. Mobile Fill Rates Stabilize, Worldwide Fill Rates Continue to Drop in Q3 2011
Smaato recently released its "Q3 2011 Mobile Metrics Report," which share data on mobile advertising adoption, fill rates and overall effect on mobile ad network performance, and considerations for mobile developers and advertisers. Among the findings was a stabilization of fill rates in the...
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Mobile Email Opens Increase 51% in the First Half of 2011
Knotice's "Mobile Email Opens Report: First Half 2011" highlights a handful of interesting findings, including a surge in mobile email opens in that time period. However, mobile email click-through activity is lagging.
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Apple iOS Continues to Lead Mobile Operating Systems in CTR in November
According to Jumptap's latest figures, Google's Android mobile operating system (OS) continues to hold a healthy lead in the smartphone market, while Apple's iOS continues to lead when it comes to click-through rates (CTR).
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45% of Mobile Advertisers Used Targeted Campaign Methods in Q3 2011
According to the latest Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report from Millennial Media, 45% of mobile advertisers utilized targeted-audience campaign methods in the third quarter, with about two-thirds of this group targeting local...
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Android Leads Smartphone Platforms in Market Share, iOS Leads in Mobile Web Traffic
While Google's Android mobile OS might continue to grow its market-leading share of the smartphone platform market, Apple's iOS holds a mighty lead when it comes to mobile Web traffic.
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U.S. Claims 47% of iOS and Android App Sessions in October; China Quickly Rising in App Prominence
The U.S. alone claimed nearly half of the worldwide distribution of iOS and Android app sessions, according to Flurry. But it should be noted that China is a rising star in the world of mobile apps.
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Symbian and Apple iOS Have Highest Mobile CTR
Jumptap's latest MobileSTAT (Simple Targeting & Audience Trends) report for October finds that Android owns the biggest piece of the smartphone OS market on the Jumptap network, while Symbian and iOS boast the highest click-through rates (CTR).
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43% of Consumers Have Installed a Retailer's App on Their Mobile Device
A recent Retrevo Pulse Study found that while many consumers have installed retailer's apps on their mobile devices, only a small fraction say those apps have helped them buy something.
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Two-Thirds of Consumers Think Location-Based Coupons on Mobile Devices Are Convenient and Useful
Recent survey data from Prosper Mobile Insights reveal how consumers see location-based coupons, security issues with locations being tracked, and where smartphones and tablets are used, among other things.
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Mobile Phones and Tablets Drive 6.8% of U.S. Digital Traffic in August
According to a wealth of new data from comScore, non-computer traffic for the U.S. was nearly 7 percent in August, with the majority coming from mobile phones. The report also found that nearly half of tablet owners made or completed a purchase on their tablets.
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Smartphones and Connected Devices: 86% of Mobile Ad Impressions
Millennial Media's Mobile Mix report for August offers some insights into the top mobile device manufacturers, share of mobile ad impressions by device operating system (OS) and mobile developer trends, among other things.
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The Importance of Mobile Optimization
KISSmetrics compiled data from Luth Research, the Mobile Marketing Association and Dan Flanegan to present an infographic titled "Mobile Mania: The Growing Importance of Mobile Website Optimization." It offers some hard numbers highlighting the potential impact of failing to optimize your site for...
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Windows Leads All Mobile Operating Systems in CTR in Q2 2011
According to Smaato's Q2 2011 metrics, fill rates worldwide and in the U.S. dropped in the second quarter of 2011, while Windows leads the pack of mobile operating systems (OS) in terms of click-through rate.
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App Download, Enrollment and Video Are the Most Popular Mobile Post-Click Campaign Actions
According to Millennial Media's S.M.A.R.T. Report for July, "application download," "enroll/join/subscribe" and "watch video" were the top mobile post-click campaign actions. For the travel ad vertical, "application download" was far and away the most popular post-click action.
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Android Continues to Grow Its Market Share, 82 Million People in the U.S. Owned Smartphones in July
According to comScore, Google's Android mobile operating system crossed the 40 percent threshold during the three months ending in July. Also, more than 82 million people in the U.S. owned smartphones during this period.
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Potential Mobile Purchasers Are Receptive to Mobile Ads
A report from Experian Simmons found that more than half of smartphone owners have accessed the Internet with their phones in the last 30 days. It also found that mobile phones are becoming an important shopping tool.
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Apple iOS Maintains Significant Lead in CTR; Google-Motorola Positions Android to Gain U.S. Real Estate
Jumptap’s MobileSTAT (Simple Targeting & Audience Trends) report for August shows that Apple’s iOS continues to hold its dominant lead in mobile operating system click-through rates (CTR).
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Mobile Apps: Average CTR 'Substantially' Higher Among Males
A nifty infographic from inneractive, a mobile ad mediation provider, features a ridiculously long smartphone - along with a look at how usage of mobile apps differs between males and females. The infographic is titled: "Mobile Apps: The Battle of the Sexes."
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Sustaining In-Market Presence and Lead Gen/Registrations Were Main Mobile Advertising Campaign Goals in Q2 2011
Millennial Media recently released its S.M.A.R.T. quarterly report for Q2 2011 - its 50th mobile intelligence report. Included are projections for mobile advertising revenue by worldwide region, the top advertiser campaign goals and the top 10 global application categories.
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6% of U.S. Mobile Audience Have Scanned a QR Code on Their Mobile Device
A recent report from comScore shows that 14 million Americans scanned QR codes on their mobile phones in June. The most likely places for this action were at home or at a store.
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More Than Half of Americans Use Cellphones to Get Information Right Away
The Pew Research Center's Internet & American Life Project recently unveiled a report titled "Americans and their cell phones." Among the key findings is that more than half of adult cellphone owners have used their phones at least once to get necessary information right away. One of the quirkier findings is that 13...
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Google and Apple Gain, While RIM and Microsoft Lose in Smartphone OS Race
According to the latest figures from comScore, Google and Apple grew their share of the smartphone OS pie in June, while RIM, Microsoft and Symbian saw their slices shrink.
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Android Owns 48% of the Global Smartphone Market
According to recent numbers from Canalys, Android leads the global smartphone market, while Apple's iOS leapfrogged Nokia's Symbian platform to take second-place honors.
Overall, more than 107.7 million smartphone units...
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Mobile Users Engage With Ads Most in the Mornings
An infographic from Mobclix offers some insight into "The When, Where & What of Apps." Among the tidbits of visually appealing information are when users most often interact and engage with apps, and the market share iOS and Android boast in different parts of the...
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35% of Mobile Users Pay Attention to Ads While Surfing the Web
According to Prosper Mobile Insights Mobile Survey for July, mobile users are most likely to pay attention to advertisements when they surf the Web.
The survey began by asking: "While using your smartphone or tablet, how...
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72% of Marketers to Increase Mobile Advertising Budgets
A new report commissioned by the Interactive Advertising Bureau and conducted by Ovum reveals that nearly three-quarters of key ad spend decision-makers expect to boost mobile advertising budgets in the next two years.
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The Mobile App Ecosystem Enters the 2000's
If a business wants to command a powerful position, it should become the gateway by which others can access traffic and users. Google did this with search. Their dominance in search translated to a stranglehold on traffic. Facebook has...
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App Downloaders Are Most Willing to Pay for Games, Entertainment Apps and Productivity Apps
According to Nielsen, games are the most popular mobile app category. Games are also the category of apps that app downloaders are most willing to pay for.
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One in Four Smartphone Owners Mostly Go Online Using Their Phones
According to numbers from a recent survey from the Pew Internet Project, more than a third of American adults own smartphones, and one in four of them go online mostly using their smartphones instead of their computers.
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Email and Text Messages Are Most Popular Drivers of Purchases
A new study from ExactTarget shows that mobile email and text messages have played a part in a significant number of mobile purchases.
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Apps: 56% of Activity on Android Smartphones
Recent data from Nielsen breaks down mobile activity on Android smartphones. The numbers also examine the best forms of discovery for smartphone apps.
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Mobile Apps Take up More Minutes Than the Desktop/Mobile Web
According to Flurry, in the past year mobile application usage has leapfrogged our usage of the Web on both desktop computers and mobile devices.
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iPhone Owners Are More Interested in NFC Than Android Owners Are
According to a study from Retrevo, a shopping and review website specializing in consumer electronics, iPhone owners appear more excited for near-field communication (NFC) technology than Android owners are.
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Mobile Ads Need to Work on Building Trust
According to a report recently released by Nielsen, mobile ads lag far behind other forms of advertising when it comes to trustworthiness. Nevertheless, mobile ads are growing in popularity and importance, and are finding their way into more mobile apps.
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Android Increases Lead Over iOS, More Consumers Access Retail Content This Year
According to the latest figures from comScore, Google's Android smartphone OS increased its lead over the competition in the three months ending in April. A separate report from Millennial Media shows a significant boost in the number of consumers who are accessing retail content through their mobile...
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56% of Smartphone Owners Say They Prefer Browsing Internet Over Smartphone Than Over Computer
According to a survey from Prosper Mobile Insights, nearly 53 percent of smartphone owners said they use their smartphones for all the functions and that "it's my life." Nearly a third said they use their smartphone's basic functions and some apps. More than half of respondents also said they prefer...
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North American Mobile Ad Market up 17% in April
According to InMobi, an independent mobile ad network, the North American mobile ad market expanded 17 percent in April, while the global market expanded 11 percent.
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More Mobile Ad Requests Made Through Browsers Than Apps
According to April data from Jumptap, a mobile advertising platform, nearly 40 percent more ad requests were made from consumers while browsing than while using mobile applications.
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Android: More Than Half of All Smartphone Ad Impressions
The latest S.M.A.R.T. Report from Millennial Media reveals that Android smartphones account for more than half of all ad impressions on smartphones. It also revealed the top three advertiser trends in the first quarter of 2011, which included local advertising needs.
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Mobile Social Networking, Banking and Navigation See Strong Growth in 2011
A white paper from TNS Mobile Life offers a glimpse into the mobile services that are set to see strong growth in 2011.
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Affiliate Marketing in the Post-PC Era
Research firm IDC is forecasting the global smartphone market to grow 49.2 percent, and according to Nielsen, we should see more smartphones in the U.S. market than feature phones by the end of this year. Those figures coupled with the phenomenal growth of the tablet market clearly demonstrate that we're...
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Mobile Marketing: $56.5 Billion by 2015
According to Mobitrove, which delivers data, research, case studies and other information to the mobile marketing industry, total spending on U.S. mobile marketing was $9.3 billion in 2010. This number is set to explode to $56.5 billion in 2015.
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Mobile Barcode Scanning Grew More Than 800% in Q1 2011
The third edition of the Mobile Barcode Trend Report for Q1 2011 was recently published by ScanLife. It showed significant growth in barcode scanning, in terms of active users, app downloads and total scans.
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Number of Global Mobile Ads Surged 38% in Q1 2011; Smartphones Driving Growth in Impressions in North America
The number of mobile ads served globally rose nearly 40 percent, according to BuzzCity, a mobile media company
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Global Mobile Advertising: $3.3 Billion in 2011
A recent report from information technology research and advisory firm Gartner forecasts that mobile advertising around the globe will more than double in 2011, with the North American market accounting for about a fifth of this year's...
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Nearly 25 Million U.S. Mobile Subscribers Watch Video on Mobile Phones
According to recent numbers from The Nielsen Company, nearly 25 million U.S. mobile subscribers watched video on their mobile devices in the fourth quarter of 2010, up more than 40 percent from the same quarter in the previous year.
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Mobile Ad Networks: $794 Million in Media Spend in 2010
According to AccuStream Research, $794 million in media spend was generated by mobile advertising networks across the globe in 2010.
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Consumers More Concerned About Unwanted Marketing Than Malicious Activities/Software on Their Smartphones
Mobile-device users are more concerned about unwanted marketing on their smartphones than they are about malware and spyware, according to a survey from AVG Technolgoies and Ponemon Institute.
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Nearly Half of Mobile Searchers Made a Mobile Purchase in the Last Six Months
A new study from Performics, conducted by ROI Research Inc., found that nearly half of mobile searchers have made a mobile purchase in the last six months. Other findings from the report show mobile search's increasing importance in information-gathering and purchase purposes.
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Mobile Search Market: $901 Million in 2010
How big is the mobile search market? Well, according to Research and Markets, the market was $901 million big, equivalent to about 3 percent of total search revenues.
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In-App Mobile Interstitial Ads: 10% Engagement Rate
"Through the rapid evolution of in-app rich media, one important aspect has remained a constant: its exceptional performance," according to a recent report from Medialets, a mobile rich-media ad platform
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Inventors Dilemma
Almost everyone dreams about being number one. Rarely do you hear about people dreaming about being anything but number one. Even in markets that support more than one winner, people still want to be number one. It's almost human nature. Being number one brings its own set of issues and...
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Nearly 84% of Marketers Are into Mobile Advertising/Marketing
According to the "State of Mobile Advertising" survey from Jumptap (a mobile ad network) in conjunction with DM2 Media, more than four out of five marketers are into the mobile arena, offering yet another piece of evidence that mobile advertising is, indeed, becoming mainstream.
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Smart Phone Owners More Likely to Recall Seeing Ads Than Tablet Owners
Among the many highlights from eMarketer's "Smart Devices: Phones, Tablets & More -- Opportunities for Marketers" webinar is that smart phone users and tablet users have different tendencies when it comes to advertising on their devices. Also, the emergence of tablets will disrupt both the PC and mobile...
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Android Takes 54% of Mobile Ad Impressions in January
The latest "Mobile Mix" report from Millennial Media shows that Android accounted for 54 percent of smart-phone ad impressions in January. However, Apple iOS ad requests grew the quickest during the month.
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More Than 1,000 Products Advertised via Mobile Content at the End of 2010
A wealth of information about the mobile realm was recently unveiled by comScore in its "2010 Mobile Year in Review" report. Among the highlights was the finding that mobile advertising is on growing at a healthy pace and that nearly half of all mobile subscribers in the U.S. were mobile media users in 2010.
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Mobile Rich Media Ads Continue Strong Growth, Led by iOS
According to Medialets, a rich media ad platform for mobile, mobile rich media ads are surging, led mostly by iOS devices. The company's recent figures also show fragmentation for Android devices.
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iPhone App Users Are Worth More Than Android App Users
There are many battlegrounds for iPhone and Android but when it comes to whose app users are more valuable, iPhone take the cake, according to recent figures from Mobclix.
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Mobile Ad Awareness Booms in 2009-10, Purchase Intent Dips
According to the latest numbers from Millennial Media, mobile campaign effectiveness has risen by most metrics in the last three years, while smart phones are more conducive to campaigns than feature phones.
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Nearly 90% of Marketers Will Pursue Mobile Marketing in 2011
A new survey from the Association of National Advertisers, along with the MMA, found that nearly nine in 10 marketers will pursue mobile marketing this year.
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Google Android is the Leading Smart-Phone Platform in the World
According to the latest quarterly numbers published by Canalys, a technology market data, analysis and advice company,
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Android Passes iOS as the Most Popular Smart-Phone OS
According to Millennial Media's Mobile Mix report for December, Android leapfrogged Apple's iOS to stake the claim of being the largest smart-phone OS in December.
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Mobile Campaigns Yield Better Results Than Traditional Online Campaigns
Mobile ad campaigns lead to better results in unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent than traditional online ad campaigns, according to InsightExpress.
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iPhone is the Clear Leader in Mobile E-mail Opens
According to Knotice, a digital marketing communications company, the iPhone clearly dominates the field when it comes to e-mail opens.
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Android Continues to Surge and Overtakes iPhone, Teens Send Lots of Text Messages
According to the latest figure from comScore, Google's Android devices have finally leapfrogged over Apple's iPhone smart phones in the U.S.
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Finance Vertical Sees Biggest Mobile Revenue Growth
According to Millennial Media’s Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) Report for November, the Finance vertical saw 802 percent year-over-year revenue growth in the third quarter of 2010, leading all verticals.
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Big Growth Foreseen for Mobile Advertising Spending in 2011
Chetan Sharma Consulting rang in the new year by unveiling the results of its 2011 Mobile Predictions Annual Survey, which picked the brains of 225 executives and insiders from leading mobile companies to see what we should be expecting this year.
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Mobile Ad Revenues to Reach $1.2 Billion in 2011
According to Smaato, a mobile ad optimizer and mobile advertising company, expects a big year for mobile applications in 2011. Its "Mobile Advertising Trends 2011" slideshow sheds light on many of its big expectations in the coming year.
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Android Continues to Surge, as Desirable as iPhone Devices
According to the latest MobiLens report from comScore, smart phones are now owned by a quarter of all mobile subscribers, and Android is continuing its greedy surge in the smart-phone OS market.
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Asia Leads the Way with Mobile Web Usage
Mobile Web usage is more popular in developing nations than it is in developed nations, according to data found by Pingdom via StatCounter. It appears that Opera has a healthy lead in the mobile browser market worldwide.
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Android Ad Impressions Are Surging
According to Millennial Media's Mobile Mix report for October, mobile ad requests on Android devices grew 65 percent month-over-month, while requests on Apple devices grew 12 percent. Also, among smart phones, Android has pulled even with Apple iOS in terms of market share.
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Android Continues Surge, Browser and App Usage Up
According to the latest figures from comScore, there are 15 percent more smartphone users in the U.S. during the three months ending September compared to the three-month period ending June, and Google continues to gobble up market share.
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Android to See Big Support from Advertisers and Publishers in 2011
According to Millennial Media's "The State of the Apps Industry: Yesterday, Today & Tomorrow" report for October, 2010 was a huge year for mobile applications, and 2011 figures to be just as nice, especially for Android.
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Android is Booming and RIM is Dying, No Matter Who You Ask
According to various sources, Android smart phones are surging in the U.S., while RIM and its BlackBerry devices are falling down the rankings.
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Finance, Retail/Restaurants, Telecommunications See Boom in Mobile Revenue
According to Millennial Media's U.S. Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report for September, six verticals saw triple-digit year-over-year growth in mobile advertising revenue.
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Majority of Advertisers Will Ignore Location-Based Advertising in 2011
According to recent data from STRATA, a media-buying and -selling software provider, more than half of advertisers surveyed said that location-based advertising will not be in their plans in 2011.
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iPad Owners Likely to Make Purchase Post-Ad, Purchase Apps
According to a stack of data about connected devices from Nielsen, iPad owners are receptive to ads, and are more likely than owners of other connected devices to make a purchase after viewing an ad.
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More Adults Own Cell Phones Than Computers
According to recent numbers from the Pew Research Center’s Internet & American Life Project, more American adults own cell phones than desktop computers and laptop computers.
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Product Look-up, Mobile Couponing Are Most Popular Elements of Mobile Retail Platforms
According to a study from Aberdeen Group, mobile retail platforms have a number of essential elements, including product look-up features and mobile couponing. Retailers are also pointing to reporting and encryption tools as top planned back-end technologies.
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Younger Users Are More Active, Female/Male Patterns Seen in Mobile Gaming
Mobile gaming is one of the five most popular forms of mobile content usage, according to comScore. There are, of course, differences in how popular the activity is, depending on how old the consumer is and what gender they are, as shown by data released by Compete.
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Smartphone Subscribers Now Make Up the Majority of Mobile Browser Users
Last year, more non-smartphone users used downloaded apps and mobile browsers. This year, the picture has predictably flipped, according to comScore.
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Mobile Segment is Key for 2010 Holiday Season
Among the highlights of Millennial Media's S.M.A.R.T. Report for August is the finding that more than a quarter of mobile subscribers accessing retail content on their phones cannot be reached online or offline, which points to the importance for advertisers to reach this new audience through mobile.
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The More Expensive the Purchase, the More Likely Research Happens
According to recent numbers released by Compete, consumers are more likely to research expensive items online than they are to research less expensive items.
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Mobile Apps Overtaking Web Browsers
According to Zokem, a Finnish mobile analytics firm, mobile applications are on the verge of leapfrogging mobile Web browsers as the most popular activity on mobile phones. This is corroborated by new information released by comScore.
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Android Users Most Likely to Click on Mobile Ads in Apps
According to "The State Of Mobile Apps," a report released by Nielsen for the AppNation Conference, Android users are more likely to click on mobile ads within apps than their counterparts are.
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Mommy Blogs, Online Ads Are Key for "Power Moms"‚ during Back-to-School Time
"Power Moms" are a mighty consumer group, especially during back-to-school time, when they'll spend around $21.35 billion this year on supplies. The best ways to reach them are online ads and through other moms.
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Mobile Internet Dominated by E-Mail at Site Level
Nielsen delved a bit further into the activities that American mobile users partake in and found that while the E-Mail and Social Networking sectors maintained their prominence, News & Current Events and Portals saw significant shifts
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African-Americans, Women Are the Most Chatty, Teens Dominate Texting
Recent numbers from Nielsen show that there are clear divides among different demographic groups regarding their use of voice minutes and text messaging.
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Android Users Click on More Ads, Increasing Browsing More Quickly Than iPhone Users
According to the latest figures from Chitika, advertisers appear to have an easy choice when it comes to who to target in the mobile realm.
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Zagat Big on Foursquare, Facebook Big on Facebook
Foursquare and Facebook are two social networks with quite different attributes (for now), so what do the lists of top brands on each platform look like? If you're into spoilers, here it is: they're pretty different.
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Mobile Commerce: Mobile Websites Are a Priority, Apps Are Not
According to the first annual "Adobe Scene 7 Mobile Commerce Survey" from Adobe Systems Incorporated, a lot of businesses deem mobile websites as an important cog for their mobile commerce strategy, while only a tiny minority seem to think the same about mobile applications.
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Android Surges, iPhone Still Sexy
Smart phones have now reached a quarter of the U.S. mobile-subscribing population, according to Nielsen. While Android has continued its surge, the iPhone remains the most appealing smart phone on the market.
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Verizon Wireless Smart Phones Consume Most Data, iPhone Still Dominates
By now, we're all aware of the rumors saying Apple's iPhone will make its way to Verizon Wireless around the beginning of next year.
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Virtual Goods Increase Brand Awareness, Ad Awareness and Purchase Intent
Virtual goods are being pushed to the forefront of many discussions, thanks to the likes of Facebook, Zynga (and its big investor Google) and Foursquare.
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IAB's In-App Advertising Overview
Advertising within mobile applications is, obviously, a big, emerging beast that is just beginning to rise from the waters. While Apple's devices and platforms have played the biggest hand so far, Android and BlackBerry have also been key players.
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Nearly 13 Billion Mobile Banner Ads Served in Q2 2010
According to the latest quarterly report from BuzzCity Mobile Internet Advertising Network, nearly 13 billion mobile banner ads were delivered on its network during the second quarter of 2010, marking a huge increase from the previous quarter.
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Business Travelers Utilize Mobile and Social Apps
According to a survey conducted by KRC Research and commissioned by Omni Hotels & Resorts, business travelers use mobile and social apps for a variety of purposes.
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Mobile Ads Annoy College Students; Hispanics Active Mobile Users for Shopping Activities
Mobile phones are personal items for college students, so it makes sense that trying to reach them via these devices isn't the easiest of tasks.
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Google Chrome Hops Over Safari, Blackberry Still Leads Mobile Realm
Google's Chrome Web browser marked another milestone for the week beginning June 21, as it leapfrogged Apple's Safari browser to take the third spot in the U.S. Browser market, according to StatCounter.
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More Americans Want to Browse Web, Shop via Cell Phones
While nine out of 10 Americans have cell phones - a huge increase from just four years ago - many express a desire to take part in m-commerce, browse the Web and access e-mail by way of their mobile phones, according to the National Retail Federation.
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Mobile Payments Will Be Huge in 2010
A recent report released by Gartner points to significant growth in the number of mobile payments in 2010.
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Credit Cards, Bandwidth Get in the Way, Apps Grease the Wheels for Mobile Commerce
Mobile commerce is on the up-and-up but that doesn't mean that it has a smooth, paved path to widespread adoption. There are serious wrinkles that need ironing, according to Retrevo and a CBSNews.com article on M-commerce.
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iPhone Users More Wealthy, Smitten than Android Users
Users of the iPhone are in higher income brackets and are more likely to stick with the iPhone OS with their next phone - and this was before the official unveiling of iPhone 4.
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More Than a Quarter of Mobile Web Users Clicked on Mobile Ads
According to ABI Research, 27 percent of mobile phone users who accessed the mobile Web clicked on a mobile banner ad or text link in February, up from 21 percent in December 2008.
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Facebook, Games Lead the Way for Mobile Apps
According to the latest stats from Nielsen, mobile applications in the games category are the most popular for both smart-phone and feature-phone users, while Facebook is the most used app on two of the three major mobile operating systems.
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Mobile Ad Budgets Ballooning
Mobile ad budgets are growing by significant amounts, according to a recent study conducted by MediaPost's Center for Media Research, in conjunction with InsightExpress.
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Girl Power: Females Consume More Mobile Content Than Males
According to Myxer's most recent BoomBox report for April, female mobile users downloaded twice the amount of mobile entertainment content as their male counterparts.
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Android Leapfrogs iPhone OS
According to The NPD Group, Google's Android mobile operating system overtook Apple's iPhone OS in the first quarter of 2010.
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Mobile Bucks Downward Media Consumption Trend
U.S. consumers spent less time with all forms of media in 2009, save one: mobile.
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Android Ad Requests Boom, Connected Devices Major Source of Mobile Impressions
According to Millennial Media's recent "Mobile Mix" report for March, connected devices like the iPad account for a major portion of mobile impressions.
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4G is Confusing
What do you know about 4G? According to a recent survey conducted by Compete, not much.
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Motorola Remains Top Handset Maker, Android Gobbling Up Market Share
According to a recent report released by comScore, Motorola remains the top handset maker in the U.S. despite losing ground recently, while LG and Samsung remain close behind. Meanwhile, Google's Android mobile platform continues to grab more market share.
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iPads Won't Replace Computers, Will Replace Kindles
According to a survey conducted by Gene Munster, an analyst with Piper Jaffray, the majority of iPad buyers are already Apple users and nearly all of them do not plan on replacing their computers with the newfangled device.
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Consumers Want to Browse Internet, E-Mail Via iPad
The iPad is probably the most buzzed-about gadget these days, but what do consumers want to use the somewhat ambiguous device for? Despite the talk about the iPad being an e-reader star, the answer seems to be rather plain, according to comScore
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Mobile Facebook and Twitter Booms, MySpace…Not so Much
Social networking sites are being accessed more and more via mobile browsers, but not all the big dogs have loud barks. While Facebook and Twitter are thriving in the mobile realm, MySpace seems to be foundering.
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Android Gains in Smartphone Ad Requests
According to recent figures released by AdMob, smartphones running on the Android operating system are accounting for a growing share of smartphone ad requests.
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Mobile Network Operators Rule Display Ads, Yahoo! Leads in Impressions
According to comScore, mobile phone network operators got the most impressions from online display ads in the U.S. in 2009.
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5 Billion Mobile Subscriptions in 2010
There will be 5 billion mobile cellular subscriptions around the world in 2010, according to the International Telecommunication Union (ITU).
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BrandBowl 2010: Doritos, Google Top Brands During Super Bowl
What do you get when you combine the power of Twitter with the blockbuster commercials run during the Super Bowl?
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Android, Apple Gain Smartphone Market Share
Google’s Android mobile operating system and Apple’s iPhone OS are gobbling up market share while Research In Motion (RIM), Microsoft and Palm are bleeding it, according to comScore’s latest figures.
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Google + iPad = Mobile Advertising Boom in 2010?
If you yawn when you read another headline about mobile advertising and its ever-pending explosion, you’re surely not alone. It seems that year after year, experts are touting the mobile platform as the next big thing that needs to be on top of every marketer’s mind.
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More Spending on Mobile Apps Expected
Social apps are old news. Mobile apps are where it'll be at in 2010.
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More Consumers Shopping Via Smartphones
According to two recent studies conducted by Compete and Motorola, respectively, point to the clear trend of consumers utilizing their mobile phones for shopping-related activities.
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The State of Mobile Usage in the U.S.
Late last month, Nielsen revealed the findings of its Nielsen Convergence Audit and found that more households are doing away with landlines in favor of going cellular-only.
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Android Users More Likely to Use Data Features than iPhone Users
There may be a lot of things iPhone users have that Android users don't, and vice versa, but according to recent figures released by Nielsen, more Android users are using their phones for data and Web usage purposes than other smartphone users.
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Online Ad Spending Stays Above Water, Verizon Top Ad Spender
Advertising in general is suffering in 2009, as everyone knows. However, further supporting indicators from earlier this year, it appears that the Internet is faring relatively well in these rough economic waters, and is set to continue its success in the coming years.
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Twitter Makes Us Dumber, Facebook Makes Us Smarter?
According to a psychologist at the University of Stirling in Scotland, Facebook may be good for working memory in the same way that war games and Sudoku are, while Twitter may actually harm it.
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iPhone Leads the Way for Mobile Ad Impressions
According to a recent report released by Millennial Media, a mobile ad network based in Baltimore, Apple’s iPhone served the most mobile ad impressions in July.
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Feature Phones Still Beating Smartphones
A recent report released by The NPD Group, a market research company based in Port Washington, N.Y., shows that while smartphones get most of the buzz, their inferior regular cell phone counterparts still rule the landscape.
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France, US Mobile Phone Users Make Voice Calls Most Frequently
The "phone" in "mobile phone" might be a bit misleading, according to a recent study published by London-based Lightspeed Research.
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Mobile Data Plans Most Vulnerable to Financial Hardships
According to a recent study conducted by Strategy Analytics, mobile data plans are the most vulnerable to being dropped by U.S. consumers, while home broadband subscriptions are the most guarded.
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Marketers Not in Tune With Text Messaging Madness
Mobile users, especially younger ones, are sending and receiving text messages at a frenetic pace, according to various sources.
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More than Half of Mobile Users Access Content Each Week
According to a recent study conducted by Frank N. Magid Associates, a consulting company, 51 percent of mobile phone users access content with their mobile devices on a weekly basis
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Mobile Advertising to Rise 36%
According to a recent report released by Magna, a unit of Interpublic Group, mobile advertising will increase at a brisk, but slower-than-originally-forecast pace this year and will almost double by 2011.
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BlackBerry Curve Trumps iPhone
Research In Motion’s BlackBerry Curve was the best-selling smartphone in the U.S. in the first quarter of 2009, taking over the ever-popular Apple iPhone 3G, according to The NPD Group.
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Mobile Advertising to Grow, Mobile Spam to Decrease
Mobile advertising spending in the U.S. is expected to grow relatively modestly in 2009, according to eMarketer. However, the medium is expected to see more rapid growth beyond this year.
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Easter Bunny Not as Lucrative This Year
Not even the Easter Bunny can stay above the recession’s rough waters.
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China is More Into Mobile Web Than US
A recent report released by Netpop Research, a market research firm, found that users of Web-enabled mobile devices in China are much more likely to use them to connect to the Web than their American counterparts.
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Safari Dominating Mobile Browser Market
While Microsoft's Internet Explorer Web browser still has a strong hold on its leadership position in the traditional browser market, Apple's Safari mobile browser has an even stronger grip on its top position in that market.
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Mobile, Mobile, Mobile
A recent study released by KPMG LLP, an audit, tax and advisory company, in conjunction with the venture capital new media organization AlwaysOn, highlighted the growing importance of the mobile realm.
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Multiple Personality Disorder
An interesting article came out in MediaPost yesterday titled, "Washington AG Targets Tattoo Media's MyLuvCrush.com." For all that has been written about the mobile marketing space over the years...
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Mobile Ads Get Lots of Memorable Exposure
Limbo, a mobile social network, partnered with GfK Technology, a market research company, to release their Mobile Advertising Report for the third quarter of 2008 on Monday.
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Top Sites do not translate well on mobile phones
In hopes of promoting a new product, Bango, a mobile Web technology firm, reported that half of the 20 most visited Web sites according to Nielsen Online did not translate well on mobile phones.
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Mobile Phones Are Not so Safe Anymore
Though viruses and spam are nothing short of ubiquitous on the Web, the Georgia Institute of Technology Information and Security Center (GTISC) recently reminded consumers of the inevitable overflow of these troubles into the mobile realm.
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Firefox Preps Fennec
Mozilla’s successful Firefox Web browser is making significant headway into the mobile arena with its impending release of a very alpha version of its "Fennec" browser
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Ringtone Ecosystem - Part 2
Every industry undergoes change. It must adapt to a changing environment and find the right balance between those with a stake in it to not just survive but grow. The mobile subscription services space is no exception. Two years ago...
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Ringtone Ecosystem - Part 1
With the recent performance of the stock market - unprecedented for those under the age of 80 - it's easy to become consumed and forget that a broader world exists. In a way, it's a strange, almost self-fulfilling cycle. You hear bad...
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Mobile Search Experiences Strong Growth in U.S., Europe
comScore M:Metrics recently released figures showing the state of mobile search in the U.S. and Western Europe. In June 2008, 20.8 million U.S. mobile users utilized mobile search, compared to 12.4 million users in June 2007.
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Smartphone Sales Slow Down, RIM Looks Strong
While Gartner recently indicated that 32.2 million smartphones were sold in the second quarter of 2008, a 15.7% increase compared to the second quarter of 2007, it showed a slower pace than what the 60% growth rate observed earlier in the year.
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Lots of Mobile Gamers in the U.S.
An estimate by eMarketer suspects that there are 31 million mobile gamers in the U.S. in 2008, compared to 23 million in 2007
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Mobile Phones Defy Economic Gravity
Yes, the U.S. economy has been in the dumps lately, but that seems to have absolutely nothing to dampen the mobile phone market.
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Linux Will Overtake Windows in Mobile Realm
ABI Research recently predicted that Mobile Linux will outdo Microsoft Windows Mobile in the mobile Internet device (MID) market by 2013.
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The New Arms Race
Earlier this month, Apple's iPhone, one of the most anticipated launches in recent memory, turned a year old. Watching the lines form and the micro-economies that formed around early procurement, looked...
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Google Holds Large, Vulnerable Lead in Mobile Search
Google has displayed a virtually untouchable hold on the traditional, PC-based online search market, regardless of who you ask.
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iPhone Users Are Promiscuous
When one thinks about iPhone owners, many adjectives might come to mind. Is “promiscuous” one of them? Well, according to a recent survey conducted by Rubicon Consulting, it should be.
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Mobile Marketing Relatively Unexplored
A recent study conducted by JupiterResearch points to the relatively unexplored nature of mobile marketing. About 20% of online advertisers are testing the mobile marketing waters.
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Coverage Matters Less, Lower Costs Matter More
The end of 2006 seems like a long time ago, and it is fairly obvious that the typical cell phone consumer has had a dramatic shift in expectations and tastes regarding their mobile experiences. This is reflected in the most recent “comScore Wireless Report,” which reported its findings based on the responses of more than 2,000 U.S. wireless cell phone users.
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The Text Message Spam Problem
In excess of 1 billion text message are sent in the U.S. every day. This figure is expected to rise in the near future, which also means that the issue of text message spam will rise in prevalence.
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Ringtones In The News Again
If a government agency could find itself on the Inc. 500 list of fastest growing companies, Florida's Attorney General's CyberFraud Task Force would have a strong case for inclusion. As you might recall, upon...
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Mobile Search Landscape Favors Downloads
While a mobile search engine has yet to emerge as the clear leader, there do seem to be clear trends in terms of what mobile searchers are looking for. Downloads appear to be far and away the most popular search category.
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Mobile Phones Become Likelier Targets for Viruses
Though instances of viruses and hacking on mobile phones are rare, there is evidence and good reason to expect these attacks to rise in the future as users become more dependent on mobile phones for access to the Web, social interaction, and entertainment.
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Mobile Entertainment Has a Bright Future
Worldwide revenues from mobile entertainment are expected to reach $64.8 billion by 2012, an impressive increase from 2007’s $20.7 billion figure.
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Landlines Disappearing
A recent survey conducted by the National Center for Health Statistics confirms what everyone already knew: landline telephones are slowly becoming a vestige of the past.
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More Americans Use Cell Phones for Entertainment
About 50% more Americans are using their cell phones as entertainment devices now than they did about eight months ago.
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The Real Ringtone Shakeup
About a month ago, we wrote about imminent changes in the ringtone landscape, ones that had the potential to materially impact a large percentage of those driving signups to ringtone providers. Changes can...
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Cell Phone-Only Homes Overtake Landline-Only Homes
For the first time ever, cell phone-only households are more popular than landline-only households, according to the most recent Mediamark Research report titled “The Birth of a Cellular Nation.”
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Complete Mobile Phone Penetration by 2013
In a recent study published by SNL Kagan, the information and research firm indicates that 84% of the U.S. population will have a mobile phone by the end of 2007. This includes consumer, business, and double users. This figure is...
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