Mobile Marketing Relatively Unexplored
A recent study conducted by JupiterResearch points to the relatively unexplored nature of mobile marketing. About 20% of online advertisers are testing the mobile marketing waters.
More...
Coverage Matters Less, Lower Costs Matter More
The end of 2006 seems like a long time ago, and it is fairly obvious that the typical cell phone consumer has had a dramatic shift in expectations and tastes regarding their mobile experiences. This is reflected in the most recent “comScore Wireless Report,” which reported its findings based on the responses of more than 2,000 U.S. wireless cell phone users.
More...
The Text Message Spam Problem
In excess of 1 billion text message are sent in the U.S. every day. This figure is expected to rise in the near future, which also means that the issue of text message spam will rise in prevalence.
More...
Ringtones In The News Again
If a government agency could find itself on the Inc. 500 list of fastest growing companies, Florida's Attorney General's CyberFraud Task Force would have a strong case for inclusion. As you might recall, upon...
More...
Mobile Search Landscape Favors Downloads
While a mobile search engine has yet to emerge as the clear leader, there do seem to be clear trends in terms of what mobile searchers are looking for. Downloads appear to be far and away the most popular search category.
More...
Mobile Phones Become Likelier Targets for Viruses
Though instances of viruses and hacking on mobile phones are rare, there is evidence and good reason to expect these attacks to rise in the future as users become more dependent on mobile phones for access to the Web, social interaction, and entertainment.
More...
Mobile Entertainment Has a Bright Future
Worldwide revenues from mobile entertainment are expected to reach $64.8 billion by 2012, an impressive increase from 2007’s $20.7 billion figure.
More...
Landlines Disappearing
A recent survey conducted by the National Center for Health Statistics confirms what everyone already knew: landline telephones are slowly becoming a vestige of the past.
More...
More Americans Use Cell Phones for Entertainment
About 50% more Americans are using their cell phones as entertainment devices now than they did about eight months ago.
More...
The Real Ringtone Shakeup
About a month ago, we wrote about imminent changes in the ringtone landscape, ones that had the potential to materially impact a large percentage of those driving signups to ringtone providers. Changes can...
More...
Cell Phone-Only Homes Overtake Landline-Only Homes
For the first time ever, cell phone-only households are more popular than landline-only households, according to the most recent Mediamark Research report titled “The Birth of a Cellular Nation.”
More...
Complete Mobile Phone Penetration by 2013
In a recent study published by SNL Kagan, the information and research firm indicates that 84% of the U.S. population will have a mobile phone by the end of 2007. This includes consumer, business, and double users. This figure is...
More...
