Verizon Wireless Smart Phones Consume Most Data, iPhone Still Dominates
By now, we're all aware of the rumors saying Apple's iPhone will make its way to Verizon Wireless around the beginning of next year.
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Virtual Goods Increase Brand Awareness, Ad Awareness and Purchase Intent
Virtual goods are being pushed to the forefront of many discussions, thanks to the likes of Facebook, Zynga (and its big investor Google) and Foursquare.
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IAB's In-App Advertising Overview
Advertising within mobile applications is, obviously, a big, emerging beast that is just beginning to rise from the waters. While Apple's devices and platforms have played the biggest hand so far, Android and BlackBerry have also been key players.
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Nearly 13 Billion Mobile Banner Ads Served in Q2 2010
According to the latest quarterly report from BuzzCity Mobile Internet Advertising Network, nearly 13 billion mobile banner ads were delivered on its network during the second quarter of 2010, marking a huge increase from the previous quarter.
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Business Travelers Utilize Mobile and Social Apps
According to a survey conducted by KRC Research and commissioned by Omni Hotels & Resorts, business travelers use mobile and social apps for a variety of purposes.
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Mobile Ads Annoy College Students; Hispanics Active Mobile Users for Shopping Activities
Mobile phones are personal items for college students, so it makes sense that trying to reach them via these devices isn't the easiest of tasks.
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Google Chrome Hops Over Safari, Blackberry Still Leads Mobile Realm
Google's Chrome Web browser marked another milestone for the week beginning June 21, as it leapfrogged Apple's Safari browser to take the third spot in the U.S. Browser market, according to StatCounter.
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More Americans Want to Browse Web, Shop via Cell Phones
While nine out of 10 Americans have cell phones - a huge increase from just four years ago - many express a desire to take part in m-commerce, browse the Web and access e-mail by way of their mobile phones, according to the National Retail Federation.
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Mobile Payments Will Be Huge in 2010
A recent report released by Gartner points to significant growth in the number of mobile payments in 2010.
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Credit Cards, Bandwidth Get in the Way, Apps Grease the Wheels for Mobile Commerce
Mobile commerce is on the up-and-up but that doesn't mean that it has a smooth, paved path to widespread adoption. There are serious wrinkles that need ironing, according to Retrevo and a CBSNews.com article on M-commerce.
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iPhone Users More Wealthy, Smitten than Android Users
Users of the iPhone are in higher income brackets and are more likely to stick with the iPhone OS with their next phone - and this was before the official unveiling of iPhone 4.
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More Than a Quarter of Mobile Web Users Clicked on Mobile Ads
According to ABI Research, 27 percent of mobile phone users who accessed the mobile Web clicked on a mobile banner ad or text link in February, up from 21 percent in December 2008.
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Facebook, Games Lead the Way for Mobile Apps
According to the latest stats from Nielsen, mobile applications in the games category are the most popular for both smart-phone and feature-phone users, while Facebook is the most used app on two of the three major mobile operating systems.
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Mobile Ad Budgets Ballooning
Mobile ad budgets are growing by significant amounts, according to a recent study conducted by MediaPost's Center for Media Research, in conjunction with InsightExpress.
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Girl Power: Females Consume More Mobile Content Than Males
According to Myxer's most recent BoomBox report for April, female mobile users downloaded twice the amount of mobile entertainment content as their male counterparts.
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Android Leapfrogs iPhone OS
According to The NPD Group, Google's Android mobile operating system overtook Apple's iPhone OS in the first quarter of 2010.
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Mobile Bucks Downward Media Consumption Trend
U.S. consumers spent less time with all forms of media in 2009, save one: mobile.
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Android Ad Requests Boom, Connected Devices Major Source of Mobile Impressions
According to Millennial Media's recent "Mobile Mix" report for March, connected devices like the iPad account for a major portion of mobile impressions.
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4G is Confusing
What do you know about 4G? According to a recent survey conducted by Compete, not much.
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Motorola Remains Top Handset Maker, Android Gobbling Up Market Share
According to a recent report released by comScore, Motorola remains the top handset maker in the U.S. despite losing ground recently, while LG and Samsung remain close behind. Meanwhile, Google's Android mobile platform continues to grab more market share.
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iPads Won't Replace Computers, Will Replace Kindles
According to a survey conducted by Gene Munster, an analyst with Piper Jaffray, the majority of iPad buyers are already Apple users and nearly all of them do not plan on replacing their computers with the newfangled device.
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Consumers Want to Browse Internet, E-Mail Via iPad
The iPad is probably the most buzzed-about gadget these days, but what do consumers want to use the somewhat ambiguous device for? Despite the talk about the iPad being an e-reader star, the answer seems to be rather plain, according to comScore
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Mobile Facebook and Twitter Booms, MySpace…Not so Much
Social networking sites are being accessed more and more via mobile browsers, but not all the big dogs have loud barks. While Facebook and Twitter are thriving in the mobile realm, MySpace seems to be foundering.
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Android Gains in Smartphone Ad Requests
According to recent figures released by AdMob, smartphones running on the Android operating system are accounting for a growing share of smartphone ad requests.
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Mobile Network Operators Rule Display Ads, Yahoo! Leads in Impressions
According to comScore, mobile phone network operators got the most impressions from online display ads in the U.S. in 2009.
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5 Billion Mobile Subscriptions in 2010
There will be 5 billion mobile cellular subscriptions around the world in 2010, according to the International Telecommunication Union (ITU).
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BrandBowl 2010: Doritos, Google Top Brands During Super Bowl
What do you get when you combine the power of Twitter with the blockbuster commercials run during the Super Bowl?
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Android, Apple Gain Smartphone Market Share
Google’s Android mobile operating system and Apple’s iPhone OS are gobbling up market share while Research In Motion (RIM), Microsoft and Palm are bleeding it, according to comScore’s latest figures.
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Google + iPad = Mobile Advertising Boom in 2010?
If you yawn when you read another headline about mobile advertising and its ever-pending explosion, you’re surely not alone. It seems that year after year, experts are touting the mobile platform as the next big thing that needs to be on top of every marketer’s mind.
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More Spending on Mobile Apps Expected
Social apps are old news. Mobile apps are where it'll be at in 2010.
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More Consumers Shopping Via Smartphones
According to two recent studies conducted by Compete and Motorola, respectively, point to the clear trend of consumers utilizing their mobile phones for shopping-related activities.
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The State of Mobile Usage in the U.S.
Late last month, Nielsen revealed the findings of its Nielsen Convergence Audit and found that more households are doing away with landlines in favor of going cellular-only.
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Android Users More Likely to Use Data Features than iPhone Users
There may be a lot of things iPhone users have that Android users don't, and vice versa, but according to recent figures released by Nielsen, more Android users are using their phones for data and Web usage purposes than other smartphone users.
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Online Ad Spending Stays Above Water, Verizon Top Ad Spender
Advertising in general is suffering in 2009, as everyone knows. However, further supporting indicators from earlier this year, it appears that the Internet is faring relatively well in these rough economic waters, and is set to continue its success in the coming years.
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Twitter Makes Us Dumber, Facebook Makes Us Smarter?
According to a psychologist at the University of Stirling in Scotland, Facebook may be good for working memory in the same way that war games and Sudoku are, while Twitter may actually harm it.
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iPhone Leads the Way for Mobile Ad Impressions
According to a recent report released by Millennial Media, a mobile ad network based in Baltimore, Apple’s iPhone served the most mobile ad impressions in July.
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Feature Phones Still Beating Smartphones
A recent report released by The NPD Group, a market research company based in Port Washington, N.Y., shows that while smartphones get most of the buzz, their inferior regular cell phone counterparts still rule the landscape.
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France, US Mobile Phone Users Make Voice Calls Most Frequently
The "phone" in "mobile phone" might be a bit misleading, according to a recent study published by London-based Lightspeed Research.
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Mobile Data Plans Most Vulnerable to Financial Hardships
According to a recent study conducted by Strategy Analytics, mobile data plans are the most vulnerable to being dropped by U.S. consumers, while home broadband subscriptions are the most guarded.
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Marketers Not in Tune With Text Messaging Madness
Mobile users, especially younger ones, are sending and receiving text messages at a frenetic pace, according to various sources.
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More than Half of Mobile Users Access Content Each Week
According to a recent study conducted by Frank N. Magid Associates, a consulting company, 51 percent of mobile phone users access content with their mobile devices on a weekly basis
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Mobile Advertising to Rise 36%
According to a recent report released by Magna, a unit of Interpublic Group, mobile advertising will increase at a brisk, but slower-than-originally-forecast pace this year and will almost double by 2011.
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BlackBerry Curve Trumps iPhone
Research In Motion’s BlackBerry Curve was the best-selling smartphone in the U.S. in the first quarter of 2009, taking over the ever-popular Apple iPhone 3G, according to The NPD Group.
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Mobile Advertising to Grow, Mobile Spam to Decrease
Mobile advertising spending in the U.S. is expected to grow relatively modestly in 2009, according to eMarketer. However, the medium is expected to see more rapid growth beyond this year.
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Easter Bunny Not as Lucrative This Year
Not even the Easter Bunny can stay above the recession’s rough waters.
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China is More Into Mobile Web Than US
A recent report released by Netpop Research, a market research firm, found that users of Web-enabled mobile devices in China are much more likely to use them to connect to the Web than their American counterparts.
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Safari Dominating Mobile Browser Market
While Microsoft's Internet Explorer Web browser still has a strong hold on its leadership position in the traditional browser market, Apple's Safari mobile browser has an even stronger grip on its top position in that market.
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Mobile, Mobile, Mobile
A recent study released by KPMG LLP, an audit, tax and advisory company, in conjunction with the venture capital new media organization AlwaysOn, highlighted the growing importance of the mobile realm.
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Multiple Personality Disorder
An interesting article came out in MediaPost yesterday titled, "Washington AG Targets Tattoo Media's MyLuvCrush.com." For all that has been written about the mobile marketing space over the years...
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Mobile Ads Get Lots of Memorable Exposure
Limbo, a mobile social network, partnered with GfK Technology, a market research company, to release their Mobile Advertising Report for the third quarter of 2008 on Monday.
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Top Sites do not translate well on mobile phones
In hopes of promoting a new product, Bango, a mobile Web technology firm, reported that half of the 20 most visited Web sites according to Nielsen Online did not translate well on mobile phones.
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Mobile Phones Are Not so Safe Anymore
Though viruses and spam are nothing short of ubiquitous on the Web, the Georgia Institute of Technology Information and Security Center (GTISC) recently reminded consumers of the inevitable overflow of these troubles into the mobile realm.
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Firefox Preps Fennec
Mozilla’s successful Firefox Web browser is making significant headway into the mobile arena with its impending release of a very alpha version of its "Fennec" browser
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Ringtone Ecosystem - Part 2
Every industry undergoes change. It must adapt to a changing environment and find the right balance between those with a stake in it to not just survive but grow. The mobile subscription services space is no exception. Two years ago...
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Ringtone Ecosystem - Part 1
With the recent performance of the stock market - unprecedented for those under the age of 80 - it's easy to become consumed and forget that a broader world exists. In a way, it's a strange, almost self-fulfilling cycle. You hear bad...
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Mobile Search Experiences Strong Growth in U.S., Europe
comScore M:Metrics recently released figures showing the state of mobile search in the U.S. and Western Europe. In June 2008, 20.8 million U.S. mobile users utilized mobile search, compared to 12.4 million users in June 2007.
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Smartphone Sales Slow Down, RIM Looks Strong
While Gartner recently indicated that 32.2 million smartphones were sold in the second quarter of 2008, a 15.7% increase compared to the second quarter of 2007, it showed a slower pace than what the 60% growth rate observed earlier in the year.
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Lots of Mobile Gamers in the U.S.
An estimate by eMarketer suspects that there are 31 million mobile gamers in the U.S. in 2008, compared to 23 million in 2007
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Mobile Phones Defy Economic Gravity
Yes, the U.S. economy has been in the dumps lately, but that seems to have absolutely nothing to dampen the mobile phone market.
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Linux Will Overtake Windows in Mobile Realm
ABI Research recently predicted that Mobile Linux will outdo Microsoft Windows Mobile in the mobile Internet device (MID) market by 2013.
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The New Arms Race
Earlier this month, Apple's iPhone, one of the most anticipated launches in recent memory, turned a year old. Watching the lines form and the micro-economies that formed around early procurement, looked...
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Google Holds Large, Vulnerable Lead in Mobile Search
Google has displayed a virtually untouchable hold on the traditional, PC-based online search market, regardless of who you ask.
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iPhone Users Are Promiscuous
When one thinks about iPhone owners, many adjectives might come to mind. Is “promiscuous” one of them? Well, according to a recent survey conducted by Rubicon Consulting, it should be.
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Mobile Marketing Relatively Unexplored
A recent study conducted by JupiterResearch points to the relatively unexplored nature of mobile marketing. About 20% of online advertisers are testing the mobile marketing waters.
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Coverage Matters Less, Lower Costs Matter More
The end of 2006 seems like a long time ago, and it is fairly obvious that the typical cell phone consumer has had a dramatic shift in expectations and tastes regarding their mobile experiences. This is reflected in the most recent “comScore Wireless Report,” which reported its findings based on the responses of more than 2,000 U.S. wireless cell phone users.
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The Text Message Spam Problem
In excess of 1 billion text message are sent in the U.S. every day. This figure is expected to rise in the near future, which also means that the issue of text message spam will rise in prevalence.
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Ringtones In The News Again
If a government agency could find itself on the Inc. 500 list of fastest growing companies, Florida's Attorney General's CyberFraud Task Force would have a strong case for inclusion. As you might recall, upon...
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Mobile Search Landscape Favors Downloads
While a mobile search engine has yet to emerge as the clear leader, there do seem to be clear trends in terms of what mobile searchers are looking for. Downloads appear to be far and away the most popular search category.
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Mobile Phones Become Likelier Targets for Viruses
Though instances of viruses and hacking on mobile phones are rare, there is evidence and good reason to expect these attacks to rise in the future as users become more dependent on mobile phones for access to the Web, social interaction, and entertainment.
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Mobile Entertainment Has a Bright Future
Worldwide revenues from mobile entertainment are expected to reach $64.8 billion by 2012, an impressive increase from 2007’s $20.7 billion figure.
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Landlines Disappearing
A recent survey conducted by the National Center for Health Statistics confirms what everyone already knew: landline telephones are slowly becoming a vestige of the past.
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More Americans Use Cell Phones for Entertainment
About 50% more Americans are using their cell phones as entertainment devices now than they did about eight months ago.
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The Real Ringtone Shakeup
About a month ago, we wrote about imminent changes in the ringtone landscape, ones that had the potential to materially impact a large percentage of those driving signups to ringtone providers. Changes can...
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Cell Phone-Only Homes Overtake Landline-Only Homes
For the first time ever, cell phone-only households are more popular than landline-only households, according to the most recent Mediamark Research report titled “The Birth of a Cellular Nation.”
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Complete Mobile Phone Penetration by 2013
In a recent study published by SNL Kagan, the information and research firm indicates that 84% of the U.S. population will have a mobile phone by the end of 2007. This includes consumer, business, and double users. This figure is...
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