Behavioral is Better Than Contextual
According to a recent study done by Forrester for RevenueScience, behavioral targeting advertising efforts are better for reaching online consumers than contextual advertising.
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Online Back-to-School Shopping
As August nears its end, swarms of college students are thinking of what they "need" to buy for the upcoming school year. The most popular items and the places where they intend to purchase them are not surprising, but this time of...
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Are You Measuring Your Business Accurately?
Back in the late 1800’s John D Rockefeller knew a lot about how Standard Oil operated. Rockefeller was trained as a bookkeeper, so monitoring numbers came easily to him. One of the more famous stories from Rockefeller is about...
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How to make more money with your list using behavioral targeting
For years, we’ve all heard about behavioral targeting for the web and how its going to work... but never quite does... Well, some of the techniques being used in this kind of targeting for web inventory can also..
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Marketing in the "Green Zone"
Marketing trends follow social trends, and as society goes green, so go marketers who wish to appeal to the masses. More and more, consumers wish to buy products that either benefit the environment, or have a lower...
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Thinking Outside the Banner
The ad network space has not seen too much activity with respect to investment / acquisition activity. Advertising.com sold several years ago; Fastclick went public then sold to Valueclick. Turn.com raised a decent amount...
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The Components Of Conversions
Being focused more on the lead generation side of online advertising I often view the world myopically. That was the case last week until I received a question that warranted some additional perspective. This reader wanted to...
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Can One Company Control More Than one Lead Gen Vertical?
In “Finding the Sweet Spot,” last week’s article on the Internet advertising acquisition landscape, we grouped the majority of activity along four main lines - lead generation, comparison shopping, content networks, and ad/affiliate...
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US Hispanics: Online Market Opportunity
The Direct Marketing Association recently released the 2005 Hispanic Market Report that highlighted three significant facts for marketers:
U.S. Census projections indicate that the Hispanic...
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Tempt Them With a Taste
In the early 1990’s, scientists at the University of California at Berkeley conducted an experiment on endurance involving Norwegian field rats. The rats were placed in a tub of water, where they were forced to swim till exhaustion and finally drowning.
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To Know Us is To Love Us (…and Sometimes Hate Us!)
An Affiliate Manager’s job isn’t easy. My affiliates who are reading this right now will attest to the 20 IM conversations I juggle, while simultaneously answering email, running reports, adding/deleting/modifying campaigns, answering posts on message boards, all while carrying on a coherent and pleasant conversation via phone.
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Trends Report: When Do I Get Paid?: The Metric of Pay Day
Despite the growth of the online advertising industry over the last year and a return to profitability for many companies, the main question that arises during IO negotiations or while pounding out a deal is “When Do I Get Paid?”.
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Trends Report: Registration Path Redux
With declines in email open rates, continuing frustrations with the contextual market and dismal banner clicks, driving traffic has been a formidable task for publishers.
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PR Insight…
So you've been charged with hiring a PR firm. Or maybe it's your first day in your newly created position of "PR Director" for your company
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Developing Trends: A Tourist’s Guide to Online Marketing
Online direct marketing for advertisers seems so easy
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Affiliate Internet Marketing Tip
An Affiliate Marketing program is like the tip of an iceberg! The user base at the end of the line could sometimes be vast,depending on ...
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Small Is Beautiful: Data As If People Mattered
In the past, our industry has overwhelmingly focused on short term gain. We continue to do so
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It’s All About Communication
Now that the industry has the CAN-SPAM Act to deal with, more communication then ever is needed, both technical and verbal. Therefore, let’s talk about building and maintaining relationships.
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