Company: LeadFlash.com LLC
Location: Delray Beach, Fla.
Founders: Brian Clouse and Jeffery Kleiman
Founded: 2002
Industry: Lead generation for payday lending
Employees: Approx. 50
2008 Revenue: $49.9 million*
Selling Points: Around-the-clock customer support, payouts up to $100 per lead, real-time stats
Interview:
Danielle Reed, affiliate manager
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Started at LeadFlash five months ago
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Has been in affiliate marketing for four years, on the advertiser- and affiliate-management side
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Began in the payday loan/cash advance space
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Despite the adjustment after working for a broader-scoped company, says working at LeadFlash was “like riding a bike”
LeadFlash is a significant player in the cash advance/payday loan space, and was featured in the 2009 Inc. 500. It maintains all of its campaigns internally and derives much of its advantages from its in-house reporting system. The company prides itself on its strong relationships with its clients and strives to work with direct publishers rather than aggregators.
Clouse and Kleiman, LeadFlash’s two owners who can boast of 10+ years of experience, started out as lenders themselves before deciding to expand into becoming a marketing arm. Today, the company continues to grow and evolve at the direction of its co-captains.
While LeadFlash has asserted itself as a strong leader in the cash advance/payday loan space, it has its eyes set on new horizons to conquer. The company recently began expanding into the debt and education verticals, two areas that were key areas of growth during the past year.
It was important for LeadFlash to leverage its data “a lot better to open doors to other markets and consumers,” according to Danielle Reed, affiliate manager at LeadFlash.
This isn’t to say that the company is turning its back on the payday space – on the contrary, LeadFlash is focused on growing with the trends, which has required bulking up its direct marketing, call center marketing and SMS efforts as it continues to seek improve its relationships with clients.
In addition to all of this, the recession has made it especially necessary for LeadFlash and the entire industry to do a better job of maintaining top-notch lead quality.
“It’s all about lead quality,” said Reed. “We have to be tight and strict with our affiliates in making sure that they’re doing what they’re supposed to.”
Reed added that she has had to “ask more questions, learn more about what my affiliate is doing to make sure that they’re representing us well.”
Despite being in a league with the likes of PartnerWeekly and LeadPile, Reed is confident that LeadFlash’s keen focus on making sure that their clients are well-served and happy will shine through. “We take very good care of them.”
This emphasis on caring for others flows from the company’s culture, where the dynamic is very family-oriented, according to Reed. She added that there’s a strong work/fun ethic at LeadFlash.
It all sounds like a happy way of running things: A company nurtures their employees who, in turn, nurture their clients.
* according to Inc.com
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