According to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US), Internet ad revenues rose to record levels in the first half of 2011. The year-over-year-growth was the fastest it’s been since the first half of 2007.
Internet ad revenues in the first half of 2011 surged 23.2 percent to a record $14.9 billion, according to the IAB and PwC US. This growth was more than double what it was in the first half of 2010, when Internet ad revenues increased 11.3 percent to $12.1 billion.
This was the fastest first-half growth since 2007, when ad revenues rose 26 percent to $10.0 billion.
Internet ad revenues in the second quarter alone rose 24.1 percent to $7.7 billion, an improvement from last year’s second-quarter increase of 13.9 percent to $6.2 billion.
Search accounted for 49 percent of the total in the first half of 2011, or $7.3 billion. In the first half of 2010, search accounted for 47 percent of the total ad revenues, or $5.7 billion.
Display accounted for 37 percent of the total in the first half of 2011, or $5.5 billion. This breaks down into: banner ads with $3.4 billion, digital video with $891 million, rich media with $763 million and sponsorship with $467 million. In the first half of 2010, display accounted for 23 percent of the total, or $4.4 billion.
In the first half of 2011, classifieds accounted for 8 percent of total Internet ad revenues, or $1.2 billion. This compares to the 10 percent this category accounted for in the first half last year, or $1.3 billion.
Referrals/lead generation accounted for 5 percent of the total in the first half of 2011, or $805 million. In the first half of 2010, this category accounted for 5 percent of the total, or $642 million.
Email accounted for 1 percent of total revenues, or $79 million, in the first half of 2011. In the first half of last year, email accounted for 1 percent of the total, or $120 million.
Taking a look at revenue-pricing models, IAB and PwC US found that performance-based ads accounted for 64 percent of the total in the first half of this year, or $9.6 billion. Impression-based ads accounted for 31 percent, or $4.7 billion. Hybrid ads accounted for the remaining 5 percent, or $686 million.
“These figures build upon the positive news we saw in the 2010 year-end revenue report,” said Sherrill Mane, senior vice president of industry services at IAB. “It’s a clear signal that all of us in the interactive advertising industry are delivering meaningful results to marketers—and that they are confident in investing in interactive.”
Source:
http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-092811
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