A survey recently conducted by Information Solutions Group and sponsored by game developer PopCap Games reveals that 57 percent of AT&T mobile subscribers in North America have ever played a mobile game.
The survey, titled “Mobile Game Player Research,” also shows that mobile puzzle games (including Bejeweled, Tetris and Sudoku) were the most enjoyed by AT&T mobile gamers in North America, with 66 percent saying so.
This was followed by mobile card and casino games (including Solitaire, Blackjack and Texas Hold ‘em), which earned the vote of 51 percent of respondents.
Mobile board games (including Monopoly and Clue) was enjoyed by 15 percent of respondents, followed by mobile action and adventure games (including Doom RPG and Tomb Raider) with 11 percent, mobile racing games (including Burnout and NASCAR) with 8 percent, mobile sports games (including ESPN, Madden NFL) with 8 percent, mobile SIM and strategy games (including The Sims and Command & Conquer) with 6 percent and mobile movies and TV games (including Kung Fu Panda and The Simpsons) with 2 percent.
Other mobile games earned a 3 percent response.
Sixty-two percent of respondents played mobile games for less than 15 minutes each session, while 29 percent played between 15 to 30 minutes each session.
Another 7 percent played between 31 and 60 minutes each mobile gaming session, while 2 percent played between 1 to 2 hours each session and 0 percent played for more than 2 hours per session.
The survey took a look at when these mobile gamers played mobile games most often and found that 35 percent said they played while waiting for an appointment.
Ten percent said they played during the workday when a short break is needed, while 8 percent said they played during the day on weekdays when they have some downtime and 8 percent said they played on the weekends.
Seven percent said they play when they need a quick break during hectic days, 7 percent said they played late at night before going to bed and 5 percent said they played during lunch or another official break period.
Source:
http://www.emarketer.com/Article.aspx?R=1007101
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