Social Networks to Get $2.5 Billion in Ad Spending in 2010
Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.
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Real-Time Bidding Could be Key to Display Advertising’s Resurgence
As search advertising thrives, display ads have taken a backseat. But could a change in the bidding system for display ads help the medium make a comeback in 2010?
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Notes - The New SEO
When thinking back to the most memorable trends in performance marketing for 2009, we would have to place the evolution and proliferation of the flogs high on the list. Several things enabled them to perform as successfully as...
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Middle Tier
The goal of de-averaging, the subject of another article in this week's newsletter, is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online...
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Puppy Arbitrage
If we step back and take a longer-term view of the world, the business landscape is dotted with companies and services that did well for a while but ultimately ceased without evolving.
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The Friend Test
In some ways we lament the recent decision by Yahoo to ban all ads that either directly or indirectly point to non-branded diet and teeth continuity programs, which means this could be the beginning of the end for the various Rachel Ray's diet blogs and Mom's Teeth Journal.
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The Low Down on Media Buys
When it comes to Media Buys, the road to success can take many twists and turns, but should always consist of a strategic plan, proper execution, detailed optimization, scalability, and the testing of new offers.
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Land of Opportunity
When we talk about arbitrage, we so often think about it from a single point of view - the classic arbitrage scenario involving a single person spending money on one of the major self-service interfaces be it Google...
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