In-Banner Video Ads Get Nearly 17 Seconds of Average Brand Interaction Time
According to PointRoll, the completion rate for in-stream video ads with interactive elements is higher than for in-stream ads without interactive elements. Overall, in-banner video ads got just under 17 seconds of average brand interaction time.
More...
Life in A Transparent World
Every industry has its secrets, its tricks of the trade, those skills, places, or people of which some people have knowledge and others don't. These trade secrets have played a particularly large role in the success of many in the performance marketing...
More...
Marketers Still See Display Advertising as Important, Place Bigger Emphasis on Social Media
Bizo, a business-analytics company, recently shared the results of a survey of in-house and agency marketers. Among the key findings is that marketers view display advertising as important as they did last year, and that social media is set to get more attention from marketers.
More...
Can You Sell Me Now - Yahoo and Display
Not too long ago, we talked about an experience that almost everyone has gone through at some point in time - being a part of what can only be described as a sinking ship. The overly dramatic analogy that came to mind at the time was the...
More...
Click and Action Rates Surge for Ads Shown at Least Five Times
A recent paper from Casale Media titled "The link between ad placement & performance" aimed to test the hypothesis that "not all impressions are created equal." It did this by examining the effect of three ad placement variables -- page positioning, view order and frequency - on campaign performance.
More...
Spending on Internet Display Ads Rose 9.9% in 2010
According to Kantar Media's latest figures, ad spending in 2010 increased nearly 10 percent year-over-year in 2010.
More...
Consumer Outlook Glum in US, Ad Markets Overseas Thriving
The economy sucks, too many people don't have jobs and the word "recovery" seems like a dream ever out of reach.
More...
Social Networks to Get $2.5 Billion in Ad Spending in 2010
Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.
More...
Real-Time Bidding Could be Key to Display Advertising’s Resurgence
As search advertising thrives, display ads have taken a backseat. But could a change in the bidding system for display ads help the medium make a comeback in 2010?
More...
Notes - The New SEO
When thinking back to the most memorable trends in performance marketing for 2009, we would have to place the evolution and proliferation of the flogs high on the list. Several things enabled them to perform as successfully as...
More...
Middle Tier
The goal of de-averaging, the subject of another article in this week's newsletter, is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online...
More...
Puppy Arbitrage
If we step back and take a longer-term view of the world, the business landscape is dotted with companies and services that did well for a while but ultimately ceased without evolving.
More...
The Friend Test
In some ways we lament the recent decision by Yahoo to ban all ads that either directly or indirectly point to non-branded diet and teeth continuity programs, which means this could be the beginning of the end for the various Rachel Ray's diet blogs and Mom's Teeth Journal.
More...
The Low Down on Media Buys
When it comes to Media Buys, the road to success can take many twists and turns, but should always consist of a strategic plan, proper execution, detailed optimization, scalability, and the testing of new offers.
More...
Land of Opportunity
When we talk about arbitrage, we so often think about it from a single point of view - the classic arbitrage scenario involving a single person spending money on one of the major self-service interfaces be it Google...
More...
