Google Wins Handily in February
According to the latest numbers released by Hitwise, Google gobbled up 66.44% of all U.S. search queries in February 2008.
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Spyware Trickster Forced to Cough up Dollars, Information
Timothy P. Taylor was asked to pay up $4,595.36 by a U.S. District Court for the District Of Nevada, formally ending a lawsuit filed by the FTC in November 2006.
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The Funding of Adware
In several past articles, I have often compared Adware to Email, two highly lucrative areas of Internet marketing whose unfettered growth ultimately led it to the brink of collapse. Similar to the complaints against email marketing...
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360Solutions - Hotbar + 180Solutions
In March of this year Claria, originator and pioneer of the modern adware landscape, made the intriguing announcement that they planned to exit the adware business. They weren’t giving up tracking user behavior and serving...
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Claria Unveils PersonalWeb
On Monday, Claria (formerly known as the adware company Gator) released the beta version of its PersonalWeb, which will be an Internet tracking application that uses behavioral targeting to deliver relevant ads and content to...
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Adware dead?
Two formerly highflying stars of the Adware world are laying off workers. What could cause this, especially in the most lucrative time of year in one of the hottest growth industries?
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Desktop
Ten years ago Netscape went public launching the dot com madness. The Netscape explorer was brilliant in that it was essential. An entire marketplace was growing through the Internet, and consumers needed a way to get to the..
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Trends Report - Microsoft and Claria
When both the New York Times and the Wall Street Journal choose to a cover a topic, chances are it is a press worthy story. On the rare instances that they cover a story that involves our industry, it generally focuses on growth and the size of the market.
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Digital Thoughts - Legal victory for WhenU
This year, one topic in our industry has arguably drawn more attention than almost any other. From its effectiveness for advertisers, to its ability to frustrate consumers, as well as its almost disproportionate influence on the yearly internet advertising ecosystem, adware stands, for better or worse, in a league of its own
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Hey! Get Off My Desktop
Adware is not inherently bad...
As an affiliate marketer on the distribution end of the business, it’s difficult for me to categorically label this form of online marketing as malicious. The problem lies not in the applications themselves...
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Digital Thoughts - Plausible Deniability
Those looking for a stock tip probably should have wagered on Intermix recovering, which it did after announcing roughly two weeks ago that it had settled its spyware suit brought on by Elliot Spitzer. Besides paying $7.5 million, the company also...
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Digital Thoughts - Adware In The Steps Of Email
In a recent issue of Digital Thoughts, we covered the central themes of Hardball, a book by George Stalk, Jr., and Rob Lachenauer. As they write, “Winners in business play rough and don’t apologize for it.” While playing rough often means...
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Trends - Spitzer v. Adware Aftermath
Seemingly hard to believe, it has been less than two weeks since Elliot Spitzer launched the most public case against desktop software to date. Last week’s Trends Report looked into some of the issues surrounding the case both from a global...
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Trends - Spitzer In The Face Of AdWare
More than annoyance, most users find adware and spyware insidious, and now these users can count Elliot Spitzer, the famed New York State Attorney General, on their side. Late last week, Mr. Spitzer filed suit against Los Angeles based Intermix Media...
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Trends Report - 180's Solution
One of the most consistent trends in our industry over the past year revolves around companies in our space either selling a portion of their company for funding or buying another company for growth.
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Digital Thoughts - Claria substantially profitable business
One of my favorite companies was in the news recently. Normally, this would imply Google or Yahoo, but this time the company making the news was one that Google probably doesn’t like.
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Trends Report - State and federal legislation
State and federal legislation greatly influence operations for any business, and ours does not escape this.
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Trends Report: Desktop Publishing, a Conversation with 180 Solutions
The desktop space has been a battleground between advertisers, publishers and affiliates in the online marketing industry for years.
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The Evolution of Cydoor Desktop Media
Building a successful company is no small accomplishment
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Adware future in the Gatekeepers hands?
On Tuesday, America Online announced that it will include in it’s 9.0 version a feature allowing users to detect and delete “spyware” installed on their computer.
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