Daily Deals - You've Got It All Wrong
Last week we spoke with an interesting startup. Without meaning to sound contrarian, they certainly sounded so. That is, if you believe what the main stream media says with regards to the daily deal space. They say ...
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What IS the Deal with Daily Deals - Part II
Last week, we had one of those best of times, worst of times moments when looking at Groupon versus Instagram. Both are high flying companies having gone from inception to a billion dollar valuation in less than two years. One just sold their...
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Want to Make Money In Daily Deals?
You might think that spending two days at a conference for an industry that isn't an industry might make one depressed. Were our core business or aspirations to run a standalone daily deal site that might be the case. Instead, after spending time listening to...
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Ok Ok Ok. Is It NOW Time to Call 'Bubble' - The Daily Deal Edition
Instagram and Groupon. The companies couldn't be more dissimilar. About all they share is a focus on the consumer, but whereas Instagram has maybe 25 people, 40 tops. Groupon has almost 10,000. One has zero salespeople...
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What's the Daily Deal?
If you listen to the chatter taking place among the various performance marketing groups and forums, you will hear people asking not just about companies with whom to work or if certain companies have offers. In the latter, one type has not had many requests - the daily deal...
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Is It Over Already?
News came out earlier this week about Gilt Groupe cutting 10% of its staff. Funnily enough, when the news came out, some of the more shocking news focused on the companies purported decision to eliminate its free snacks. Forget cutting back on people, you know a...
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Groupon: Why the Hate?
In discussing the value, or often lack thereof, with lead generation businesses, it's hard for us not to think about the biggest lead gen business of all, Groupon. Not that they would use that term, but there is a reason that most of the fast followers and better self-funded iterations came from the lead generation...
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The Groupon Forest Through the Trees
Mixing way too many metaphors, we're starting to see the light at the end of the tunnel for the group buying space. When we look back to 2009, we had very few entrants. Then, the number of entrants simply exploded. It's not surprising, though, as once...
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Groupon Is No Google And Here's Why
The comparisons are at times not hard to make, especially for those of us who spend too much time thinking about companies in the advertising / technology space. That they both start with G doesn't hurt and that the original G looked as though they might...
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Too Big to Fail or Too Big to Succeed Part 2
Last week we found ourselves comparing two unlikely companies, Yahoo and Groupon, not so much for any inherent similarities, so much as timing brought them together in the news. Yahoo fired it's chief executive and finds itself potentially...
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Shameless Plug - Daily Deal Summit West 2011
All this talk of the daily deal space has reminded us that we have not had a proper shameless plug in quite some time - no solo emails, no major plugs in articles, or the like. Well, it's time to rectify that. We expect to see you two weeks from today in San...
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Too Big to Fail or Too Big to Succeed
Talk of a bubble has faded somewhat. It's still not far from people's minds, but something in the discourse has shifted. Companies are still seeing tremendous valuations, from the billion dollar Airbnb out west to ZocDoc out east, acquisitions...
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Facebook Doubles Down... Just Not in Deals
Facebook and news headlines go together like CPA Networks and claims of top offers or fast payouts; one just seems to come with the other. The question for Facebook is not that they were featured but what that feature focused on - IPO claims, user...
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The Mobile Deal Space
The web deal space has operated as a direct response machine. Buy ads, send them to an email sign-up, optimize email yield. It's a push driven-driven model that depends on user scale in a given market to turn a single blast into thousands of...
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Most Online Coupons Used at 10 a.m.
RetailMeNot recently unveiled a set of data in the form of an infographic using its own numbers and those from Harris Poll and Vanderbilt University. Among the bits of information highlighted are days with the highest volume of coupon use, the most popular time of day for coupon use and the top categories for...
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Groupon and LivingSocial Attract Different Consumers, Display Advertisers
Daily-deal sites are all the rage, and the wave is being led by Groupon and LivingSocial. They're clearly ahead of the pack but what makes them different? According to comScore, each site attracts different sets of consumers and display advertisers.
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Daily Deal Businesses' Secret Weapon - Merchant Acquisition Metrics
When it comes to the daily deal space, those who follow the online advertising and online customer acquisition space like us tend to focus on just that - the media spend. Customer acquisition comes in two parts, though - the end user and the...
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Transferability
There is an area in Los Angeles where the major aerospace companies have their headquarters. Three buildings sit right next to each other, all of them within a stones throw of Los Angeles International Airport. If you work in aerospace, you...
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Cost per Thousand Butts? The Quest for Real-time Deal Optimization
Groupon and LivingSocial receive the type of press coverage that most businesses could only dream about. Literally not a day goes by where one if not both aren't in the news. Sometimes you get the feeling that the companies wouldn’t mind if some of...
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Shameless Daily Deal Summit Plug - Week 4
Can you believe how the time flies? Not two weeks have passed, and so it begins. Shameless plug time. The beauty about the shameless plug is its transparency. The problem with trying to be cute and sneak in a plug is that you will see right through that. That's why when it comes to promotional pieces...
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If Content Isn't King, What Is?
If we think back to some of the endearing trends of the internet age, one that has come and gone and perhaps come again says content is king. When someone asks for advice when starting an online site, that's what most...
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