Understanding Sub IDs
After many IMs, phonecalls, emails about why we need subids and transactionids I felt there was a need for a reference piece that would explain their importance. This should clarify some questions and issues about setting up subids and transactionids when creating a new campaign on an affiliate network.
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Understanding the Pixel
After encountering pixel placement issues with a number of affiliate managers, advertisers, and their tech team, a 101 pixel refresher course is much needed.
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Keywords are KEY
So you’ve decided to start a Pay Per Click campaign and have opened accounts with Yahoo Search Marketing and Google AdWords. Now what?
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DM University: Build vs. License vs. Buy
Licensing Technology vs. ASP vs. Developing Internally
When it comes to fulfilling technology needs (e.g. ad server or affiliate network software), companies in our space typically have multiple options readily available to them.
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DM University: Arbitrage
If you’ve ever taken an economics class, in all likelihood you’ve come across the term, arbitrage. If you paid attention at all, you’d have learned that arbitrage is the practice of taking advantage of the state of imbalance between two or more market prices for a given product (e.g. currency, apples, leads/RFPs).
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DM University: Lead Buying (CPL) vs. Sale Buying (CPS)
By now most of you know that CPA (cost per action) is an advertising payment model by which the advertiser pays the publisher each time a specific, visitor-initiated, and qualified action occurs, such as the completion of a survey, signing up for a subscription..
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DM University: Incentivized Marketing
Incentivized marketing is the art of creating incentivized leads for third party advertisers. By now, just about every Internet user has come across one of those colorful “shoot the duck, win a free Ipod” or “guess the celebrity, win an XBOX 360” ads, and more than one has actually taken up the...
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DM University: Coregistration
Coregistration, once a little-known online marketing tool, continues to garner widespread usage among online marketers. Coregistration is a simple and cost-effective method to generate prospects for opt-in mailing lists, loyalty programs, subscriptions, memberships, and other online and offline...
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DM University: Media Buying
Online marketers must make numerous decisions when it comes to media buying, such as which media products to buy ‘space’ from and how much should be budgeted and spent. One imperative decision an online marketer will surely face is whether to buy media on a CPA or CPM basis
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DM University: Adware vs. Spyware
Most of us know that not all online advertising is created equal. This includes desktop publishing, in which there’s a fine line between doing it ethically and doing it unethically. On one side, you have your respectable adware companies, who adhere to...
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DM University: Publisher vs. Advertiser
In regards to online advertising, an advertiser is any person or organization, typically a website that sells a product or service, accepts payments, and fulfills orders. In general, an advertiser places ads on other websites (a.k.a. publishers) that are regularly...
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DM University: Affiliate Marketing on Search
Affiliate Marketing on Search is a widespread method of online marketing, in which an affiliate gets compensated for every visitor, subscriber and/or customer he or she delivers to the merchant or website.
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DM University: Email Marketing
explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003
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DM University: CPC CPA CPM
Abbreviation for Cost-Per-Click. CPC is the agreed upon cost charged to the advertiser by the site’s publisher each time a visitor clicks on the advertiser’s ad (link, banner, etc.).
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DM University: SEO
Abbreviation for Search Engine Optimization. SEO refers to the changes made to a webpage to improve upon its ranking or positioning in the search engine results pages (SERPs) of one or more search engines for a particular keyword(s).
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