Ad:Tech NYC Wrap Up - The Mega Article
By now, most people have made it back "home" from ad:tech NYC, and are enjoying two of the most popular post-conference activities - sleep and organizing business cards. Despite the comfortable hotel beds. For many...
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Ad(network):tech
In compiling our annual Unofficial ad:tech Party List, the process started us thinking about the show in general, namely the nature of the companies, interestingly enough at least from our perspective, the barrier...
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ad:tech NYC 2008 Party List
New York ad:tech has arrived. Here is your guide to all things ad:tech so long as that means parties. Print it out and bring it along! Have fun, and try not to schedule any 9am meetings.
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One Shot at A First Impression
There is a saying that nothing in life is guaranteed, which is probably true, but that doesn't make some things very likely. In our space, one such likelihood is your going to a conference at some point in time. If you work...
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Affiliate Summits
This past week, two different types of gatherings took place for those in the affiliate / performance marketing world, one small, the other large, one in the middle of the country and the other in the city that founded the...
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Ad:Tech SF 2008 Takeaways
For those who made it up, down, and/or across to ad:tech San Francisco, hopefully you took our advice during your pre-show planning, making sure to wear comfortable shoes, bringing plenty of business cards, showing up...
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Ad:Tech SF 2008 Survival Guide
The Wall Street Journal, among others, reported yesterday that "Yahoo Inc. and Time Warner Inc.'s AOL are closing in on a deal to combine their Internet operations, a move aimed at thwarting Microsoft Corp.'s effort to...
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Affiliate Summit West 2008
We love Affiliate Summit. And, if this were the movie "Summer School" we'd simply fill the rest of this page with a bunch of "very, very, very,...much" to reach our normal word limit. Intrepid readers shouldn't let...
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LeadsCon Conference April 2nd through 4th
As a multi-billion dollar subset of online advertising, lead generation is perhaps the largest and only such subset to not have its own venue. That changes six weeks from now on April 2 with LeadsCon.com. It is important for the sector to have a dedicated venue for networking, learning, and the promotion of a common agenda.
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The Falling Knife
A couple of years ago, we went to a the mortgage bankers tradeshow in Florida, a 6000 strong conference featuring speeches from former Presidents, the Secretary of Defense, and even a famous basket ball...
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Adtech NYC 2007 Roundup
While we can’t technically proclaim that adtech has come to a close, since the exhibit hall closed before the full conference concluded, most in our space have returned back to engage in the classic post show...
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Ad:Tech New York City 2007 Party List
Fans of Jim Carrey's movie "The Mask" will recall this, one of my favorite lines, "P-A-R-T-Why? Because I gotta!" And so it is for the ad:tech faithful - Party time, the bonding time that unites the 10,000 or so registrants more than any conference topic...
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News, the Broken Variety: Germans Advertising
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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TARGUSinfo Online Lead Quality Summit Wrap-Up
With their client summit, 100+ clients, and close relationship with the IAB, TARGUSinfo has established themselves as not just a leading technology provider for lead verification but as a...
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News, the Broken Variety: AdTech Amsterdam
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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News, the Broken Variety: Raid Warning
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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Conference Roundup: Affiliate Summit East 2007
Miami has all the characteristics of a good convention town. It has an incredible amount of hotels, multiple convention centers, top notch dining, international accessibility, and generally good weather. It also has plenty...
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The Many Faces of Internet Advertising - An Ad:Tech SF Commentary
By now, you've spent one if not two days deep in meetings while trying to squeeze in some time to roam an exhibit hall the size of some commercial farms, a floor space that should have airport style carts to take you from row to row. During this time, you've met those you know, those you didn't know, and those you wish you didn't have to know.
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Ad:Tech SF 2007 - The Tipping Point?
There is something strangely familiar but uniquely different about this Ad:Tech. Others have had thousands of attendees, long lines for registration,Casale's trademark red bags, booth babes, free beer, all fueled by an almost tangible energy where quiet conversation and standing room are in short supply.
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Search Engine Strategies New York 2007
As this was my first time attending a Search Engine Strategies conference I was very excited flying into New York. The last two conferences I’ve covered were the Affiliate Summit (2007) and Webmaster World PubCon (2006), both...
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Ad:Tech SF Party Map 2007
It's that time of year again. Time to wear your shoes out, lose your voice, and fill your head full of information. Sessions? Exhibit Hall? No, it's P-A-R-T-"Why" because it's Ad:Tech time. When it comes to parties, San Francisco rarely...
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Ad Tech Party
Come and meet the whose who of the internet marketing industry and enjoy a night of entertainment.
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Digital Moses Invites You to ad:tech San Francisco - 20% Discount
As a partner of ad:tech, we would like to extend our preferred pricing to you, our valued colleague, with a super-saver discount of 20% off the current conference price. To lock in your 20% discount, register with Promotion Code: BRSFDC.
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To See or Not to See
This week, upwards of two thousand people made the same trek as I, descending or perhaps ascending to Hollywood, California to check out OMMA:High Anxiety. On the day of my arrival to town, though, I received a notice...
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Affiliate Summit Roundup
This week, the fastest growing tradeshow that many have not heard of took place in Las Vegas. As was the case last year, and the year before that and perhaps at every show they’ve organized, this year’s show sold out. Several of...
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Focus on Affiliate Summit West 2007
The stratospheric rise of the Affiliate Summit series of tradeshows is no secret in the industry. I remember attending my first Affiliate Summit a few years ago and I was struck in particular by two things: (1) I had never seen such a high...
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What’s in a Follow-Up?
Now that Ad:Tech New York is over, the fun begins. We’re now one week past the show, and if you attended, it’s well past time for all of those dreadful follow-ups. It’s time to kick it in gear (especially if you haven’t yet) and really explore...
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AD:TECH: A Collision of Marketing and Technology
Ad:tech is not the place to sell or pitch, but to inform and share the happenings of the fifteen billion dollar Interactive Marketing and Advertising Industry. The three-day conference and two-day expo in New York City was dedicated to the...
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Assessing Ad:Tech
When Experian purchased LowerMyBills creating Experian Interactive, the lead generation company had reached a size and scale that seemed tough to increase. Yet, both companies will most likely share the fact that LMB, as it’s...
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Making Waves
In the interactive advertising space, Ad:Tech holds the title of most significant conference, with Ad:Tech New York as the crown jewel in the series. At each show, and certainly during the New York one, you can count on companies to...
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You Want to Know about Ad:Tech
In a few short days, the largest online advertising event will commence. While we all book our tickets, schedule meetings, and break out the comfortable shows to get business done, what everybody looks forward to are the parties. With that in mind, we present our 2nd annual DM Confidential Guide to Ad:Tech Nightlife.
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A Tale of Two Ad:Techs -- NY and Shanghai
Plato’s Allegory of the Cave, The Matrix of ancient Greece, suggests that the totality of our perceptions conspire to divert us from larger truths, and my experience at ad:tech New York would support this argument. Garish memories of catchy doo-dads...
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Shanghai Surprise
The last time I was here was about 15 years ago. I vividly recall opening the curtains in my hotel room and seeing a sea of people dressed in black on bicycles with the occasional Mercedes Benz rolling by.
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Digital Marketing 101 - Part I
What if you worked for a company that had a successful product, one with good offline exposure but with none online, and you were handed the responsibility of marketing it online?
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Digital Marketing 101 - Part II
Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.
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Digital Thoughts: The Evolution of an Expo
It’s not always intentional, but it seems that whenever I go to a tradeshow, despite my best efforts, I end up writing an article about it. That certainly happened as a result of my last trade show experience. It involved a visit to New York City for Advertising Week.
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The EcomXpo or the EconNogo
The EcomXpo was reported to be the largest eCommerce tradeshow ever. Over 5000 people “attended” and over 150 companies were represented with a booth/exhibit. Just like any other typical conference, the Xpo had booth prizes, eager representatives...
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From AdTech London to Shanghai
As I am on Virgin Atlantic Flight #1833 flying from Heathrow to JFK, I ponder about my last five days in London, two of which I spent at AdTech London. Nothing excites me more than seeing the amount of energy at this show. Bigger than AdTech Chicago...
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Current And Upcoming Tradeshows
This is a comprehensive listing of current and upcoming tradeshows hosted throughout the world as they relate to the business of online advertising. Please email amendments to editor@dmconfidential.com
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Digital Thoughts - TradeShow Valuation, Part 2
When I set out for New York City early this week, I had an idea that I would write about the tradeshows. In the past, that has meant a descriptive account of the goings on, not an attempt to ascertain the value of going in the first place. Intrigued by...
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Digital Thoughts - TradeShow Valuation - Part 1
You won’t find it on the calendar. No official date exists, but with Advertising Week almost complete, one that included MediaPost’s OMMA East and the IAB’s MIXX-Expo in New York City not to mention iMedia’s Brand Summit in Coronado Bay, California, it’s safe to...
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Chicago Ad Tech - The "Deep" Dish
Ad Tech Chicago was a very well put together conference. The intimate size allows for more one on one time for deal making and exploring new businesses. I tend to find Chicago the most rewarding of the Ad Techs in terms of both deal...
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Affiliate Summit 2005
This year was my first time attending an Affiliate Summit. The show definitely wasn’t on the same scale as an Ad-tech, but still a great opportunity to learn, connect, and see familiar faces. The sold out Summit took place at the Riviera Hotel & Casino...
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Tchotchkes
While a great event, Ad:Tech often feels mandatory rather than an event we elect to do. In the past, the show has felt more like a pause from getting work done rather than a chance to expand business. Not so this year.
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Well Timed Releases
As many as 6000 people converged in San Francisco this week for Ad:Tech - an event known for its busy exhibit hall, conference sessions, and copious night life attended by almost all in the online advertising industry.
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AD:TECH Ramblings
After a 12 hour post-AD:TECH day and still catching up on messages and emails, the show already feels like ages ago. The exhibit was once again-- encouragingly for the space-- “bigger and better” than the last time.
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Putting It All Together
I recant my statement from last week. I love this industry. This industry is full of characters and I am definitely one of them. Usually I play the cynical character of Daniel Starr, Performance Marketing Director, in the Gorilla Nation Media headquarters in Los Angeles, but....
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Digital Thoughts - California Here I come!
In a few days, a great many of us will congregate in San Francisco for Ad:Tech. It used to be that going to Ad:Tech meant time off and drinking more than one should on “work nights.”
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