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DirectTrack Competitor Sues to Force Usage of DirectTrack
Pttsburgh, PA – May 17, 2005 - Direct Response Technologies, Inc., a leading provider of online media and technology solutions, announces a lawsuit filed by customer PrimaryAds, a client utilizing DirectTrack® (Direct Response's proprietary affiliate and ad serving technology) as the back bone for their network. PrimaryAds is a wholly owned subsidiary of Think Partnership, Inc . (AMEX – THK ) a direct competitor of Direct Response Technologies, Inc.
In a strange turn of events - PrimaryAds, a subsidiary of Think Partnership, a firm that utilizes DirectTrack® to power their network and also owns Kowabunga! Technologies, Inc. which is a direct competitor to DirectTrack, has filed suit in the Court of Common Pleas of Allegheny County, Pennsylvania, today. Instead of PrimaryAds using Kowabunga! Technologies' My Affiliate Program (MYAP) technology (which is owned by the same parent company) to power their network, PrimaryAds has filed suit against Direct Response Technologies to force Direct Response Technologies to continue to power PrimaryAds network using the DirectTrack platform. Direct Response Technologies had asked PrimaryAds to transition off of their DirectTrack platform in April providing ample time for transition, because of the obvious confidentiality issues their ownership of Kowabunga! raises. However PrimaryAds refuses to leave, stating in their lawsuit, irreparable harm that will destroy their business if they had to leave the DirectTrack platform.
“Today was an odd day for us”, Jason Wolfe President and CEO of Direct Response Technologies, Inc. states, the “Think Partnership purchased our leading technology competitor Kowabunga! Technologies, Inc. in March 2005, whom offer the My Affiliate Program application (MYAP), and instead of moving PrimaryAds over to MYAP to power their network, they have chosen to sue Direct Response Technologies, Inc. to force us to continue to serve PrimaryAds with our DirectTrack ® Network platform. We find it quite flattering that DirectTrack is preferred over MYAP, even by the owners of their own parent company Think Partnership, however we find it troubling that PrimaryAds and Think Partnership (THK) have decided to take legal action in what seems a competitive maneuver to run up legal bills and cause a distraction to our company instead of just moving on” Wolfe continues.
DirectTrack® currently powers 99 networks including affiliate networks, ad serving networks, and co-registration networks. The DirectTrack ‘network of networks' delivers roughly 10 billion ads per month, and over 60,000,000 clicks through its patent pending CrossPublication™ technology. DirectTrack was launched as a low cost network platform for advertising and affiliate networks to get setup and launched quickly, and has proven that a company can grow rapidly utilizing the power of DirectTrack and the network of networks.
CGI Holdings Corporation / Think Partnership, Inc. is a holding company for WebSourced, Inc., the worldwide leader in Internet-based marketing solutions for small businesses and large corporations. Think Partnership, which is headquartered in Chicago , was incorporated in 1987, and was formerly known as North Star Petroleum, Inc.
About Direct Response Technologies, Inc.
Direct Response Technologies, Inc. founded in 1994, is a media and technology firm dedicated to delivering performance-based results and technology solutions to clients. Direct Response Technologies is a privately held company with offices in Pittsburgh, PA, and New York NY, owned in part by Jupiter Media (NASDAQ: JUPM). The company also operates an office in North Dakota in conjunction with the Department of Commerce of North Dakota.
Direct Response Technologies (http://www.directresponse.com) provides technology for :
(1) Secure coupon delivery and tracking solutions through www.mycoupons.com
(2) Keyword tracking through www.keywordmax.com
(3) Affiliate tracking through www.directtrack.com
(4) Gift certificates and gift card solutions through www.giftcards.com
CONTACT:
Public Relations
Direct Response Technologies, Inc.
412-921-6881
pr@directresponse.com
1116422694
CrossPublication is Growing
CrossPublication is a community of DirectTrack clients who can exchange offers between one another at the touch of a button. In the last 6 months, the CrossPublication community has grown to over 100 Advertising Networks and over 400 total campaign offers, and continues to grow.
DirectTrack is dedicated to developing out this community as a way to help connect Merchants with the top CPA & Affilaite Networks. Here are some current and upcoming items availible to all DirectTrack clients via CrossPublication:
- CrossPublish any type of offer: CPA, CPC, CPM, CPS
- Unlimited Creative Types: Images, HTML, Pop's, Text, Email, & Contextual (new item)
- Networks can apply to run any of the CrossPublication offers made availible to them
- All campaign information & creatives are dynamically passed into the Network upon approval to run the campaign
- Community Page (new) featuring top offers by EPC, search function for all offers, and a message board for all to communicate
- Tracking & reporting done in realtime on the merchants side and automatically passed into each of the Networks
Contact us to see a live demo and learn how you can become a part of CrossPublication
Mark Romanelli
DirectTrack Manager
412.921.6881
mark.romanelli@directresponse.com
1114786987
DirectTrackTM Version 6.0
This Tuesday March 29th DirectTrackTM will release Version 6.0. The upgrade will be free for all current clients. This version has been in the works for over 4 months. Some of the major updates in 6.0 include:
- Improved user interface and support documentation
- New release of CrossPublication - the industries ONLY Network of Networks that enables ALL DirectTrackTM users to pass offers between their systems with the touch of a button
- New creative types including Contextual Ads and Email Specific Creatives
- Impression tracking on all HTML ads
- Improved Creative Optimization functions giving clients the ability to automatically optimize their ads based on conversion rates, geo-targeting, and time of day
DirectTrackTM currently powers over 90 Affiliate/CPA Networks and hundreds of Merchant level clients. Over 400 campaign offers are currently passed between DirectTrackTM clients through CrossPublication
Mark Romanelli
DirectTrack Manager
Direct Response Technologies, Inc
412.921.6881
mark.romanelli@directresponse.com
1112020983
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