DOTS Lead ValidationTM Provides
Comprehensive Cross-Validation
Marketing managers and web technical managers are embracing the comprehensive cross-validation and high resolution scoring provided by DOTS Lead Validation. It allows them to: require web users to input better data, filter bad leads, and correct and enhance web leads in real-time. Simple phone and address validation are not sufficient to properly validate online leads. The validation must also incorporate name, email, IP and the cross-validation between all components. The scoring must be consistent and of high resolution so that different applications can set customized accept and reject thresholds. Incorporating real-time DOTS Lead Validation into a web form, CRM or internal system, allows you to easily leverage the power of comprehensive cross-validation and high resolution scoring.
DOTS Lead Validation Product Page
 Example Cross-Validated and "Scored" Lead
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Overall Score: 95/100
Overall Quality: Accept
Warning: IP address is between 300 and 500 miles from street address
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This lead was validated with an overall score of 95 out of 100 and a recommendation of "accept". All of its components were validated individually and then cross-validated with each other. The returned information also contains additional phone data, standardized address and "Validation Warnings" if some components were in question.
DOTS Lead Validation Product Page
What is DOTS Lead Validation?
DOTS Lead Validation is Service Objects' newest XML web service that provides comprehensive validation and correction of lead data in real-time. The result is an enhanced lead and numeric score from 0-100. The score is based on the lead's five components (street address, phone, name, email, IP) and the correlation between the components. It can be used behind the scenes of a web form (point-of-entry validation) requiring users to input valid data. Alternatively, it can be integrated with any CRM or internal system to improve business processes.
DOTS Lead Validation is the industry's only comprehensive lead validation solution that cross-validates all five critical components, yet remains simple by encapsulating all the complex scoring logic into an easy to use overall score.
DOTS Lead Validation Product Page
What Checks Does DOTS Lead Validation Do?
Street Address Validation and Correction
CASS and Delivery Point Validation
Corrected and standardized to USPS preferred format
Telephone Number Validation
Exchange lookup
Phone record lookup
Name Validation
Vulgar, celebrity, bogus names
Databases of recognized first and last names
Email Address Validation and Correction
Bogus, syntax, domain specific syntax
DNS and SMTP
Internet (IP) Address Validation
IP geographic location
Fraudulent IP addresses
Comprehensive Cross-Validation
All cross-validation is calculated into overall score
Geographic fidelity check
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Sign-up now for a free real-time trial key. The key is good for 15 days and up to 500 transactions. No credit card required. |
The DOTS Lead Validation official home page includes many useful links, including the product datasheet link located near the bottom.
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Integration is very straight-forward using standard IP protocols. Trial integrations can be completed in a few hours!
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