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 2010 Issues
*Dec 23, 2010
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Digital Thoughts |
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Is It Over Already?
News came out earlier this week about Gilt Groupe cutting 10% of its staff. Funnily enough, when the news came out, some of the more shocking news focused on the companies purported decision to eliminate its free snacks. Forget cutting back on people, you know a...
Domainers and Lead Gen - If or When?
Now is as good a time as any to begin our semi-annual LeadsCon shameless plugs. It's actually a great time given that LeadsCon is now less than five weeks away. As always, DMConfidential readers have the great fortune to pay the absolute lowest price; in this case, that is...
The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page
Social Media ROI Defined as Increased Fans, "Likes" Comments, Interactions by Nearly 40% of Marketers
Wildfire recently conducted a survey of more than 700 marketers from around the globe to gauge their thoughts on measuring the business impact of social media. One of the findings was that measuring social media ROI is most frequently defined as an increase in fans, "likes" comments and interactions.
Tax, Shipping and Movie Sites See Big Gains in Traffic in December
According to comScore, taxes, shipping and various retail activities drove traffic to those website categories in December. Meanwhile, Google Sites remained the king of U.S. Web properties.
First-Time In-App Purchases Tied to Length of Time Using the Apps
A recent Localytics study found "building relationships with app users and fostering long-term usage are more important." Among the findings was that of all studied users who made an in-app purchase, 44 percent took 10 or more interactions with the app.
In-Banner Video Ads Get Nearly 17 Seconds of Average Brand Interaction Time
According to PointRoll, the completion rate for in-stream video ads with interactive elements is higher than for in-stream ads without interactive elements. Overall, in-banner video ads got just under 17 seconds of average brand interaction time.
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Top Affiliate Deals from Top Networks |
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Press Releases |
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W4 is looking for a creative director/marketing director who is skilled and accomplished in advertising design and online marketing, who can run a department of two (self+1 designer already on staff) and handle everything from client's online advertising creative to our own web design projects which include fashion to ecommerce, as well as our house branding campaigns and trade show marketing, etc.
Please email your resume/CV to jobs@w4.com
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Affiliate Tip of The Week |
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Melissa Filipkowski
Clickbooth
Your offer or buy will only be as good as your understanding of the other side.
For an advertiser, that means fully understanding what converts for the publisher's traffic, and tailoring your offer appropriately.
For a publisher, that means working with either the advertiser or your affiliate manager to learn what backs out best for the advertiser, and targeting your buys/lists appropriately.
Ideally, the relationship should be mutually beneficial so that the advertiser can keep scaling, and the publisher can stay on the offer longer and therefore, become even more profitable. The more you know, the more you grow.
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Divya Patel
CreditSesame.com
Work environment plays a huge role in your performance.
Politics will always arise, and misunderstandings will always happen.
But it's up to you to decide how to deal with it.
Remember your actions are seen by others, so lead by example. Make the environment what you need to do your job well.
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Sara Menashe
GlobalWide Media
Roll with the Punches and Ride the Wave.
The affiliate space is a very tumultuous one as we all know. With campaign restrictions becoming more prevalent to our business and budgets becoming more slim it can be a rollercoaster ride.
We have a little joke in our office to “ride the wave”, meaning when times are good, budgets are open and new offers are plentiful to enjoy it but always be prepared for a storm on the horizon.
One little change can affect you and your book of business so it's always important to be able to adapt to these changes and not let them drown you, just paddle up and focus on the next big one! ;)
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Eugen Ilie
LeadPile
Managing your energy is a lot more important than managing your time.
Long days at work, checking your emails frequently or even engaging in arguments with your co-workers will drain your energy.
Take more
breaks, engage in collaborative projects and always make sure you
spread a positive attitude around you.
It will come back at you, and
that's exactly what you need to be more effective.
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Cathy Zandueta
W4.com
The foundation of our industry is based on data - tracking data, utilizing demographic data, optimizing based on data collected.
Whether you're a marketer or advertiser, if you find that technical inefficiencies are holding you back from collecting the data you need to make decisions, fix the issue.
There are many 3rd party tools and resources that are available to you. Take the time to ensure you have accurate data tracking in place.
More knowledge equals more power... and less money wasted!
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Brian Appel
InfiniteTraffic
Motivation is key when working remote.
There are a lot of distractions and you must stay motivated.
It's ok to take a break every once in a while as long as you have that end goal in mind.
Make sure to list your goals for the month on a white board or something, so they are in your face all the time telling you what you need to be doing and how close you are to your goal!
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Bryan Greer
DoublePlayMedia
Always be aware of your internal fraud detector... your brain!
When something doesn't seem proper, you should always trust your instincts and look further into a situation.
It is easy to see what you want to see but not always easy to see what is clear coated in front of you.
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James Carner
Quickie Marketing, Inc
Get yourself in counseling.
Regardless if you think all is well with your head. If you think you are a great person and everybody likes you, then you probably are in denial.
Counseling is always a good thing. It keeps your ego bubble popped.
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