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Issue Date (Sep 09, 2010)
Issue Date (Sep 02, 2010)
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Issue Date (Jul 22, 2010)
Issue Date (Jul 15, 2010)
Issue Date (Jul 08, 2010)
Issue Date (Jul 01, 2010)
Issue Date (Jun 24, 2010)
Issue Date (Jun 17, 2010)
Issue Date (Jun 10, 2010)
Issue Date (Jun 03, 2010)
Issue Date (May 27, 2010)
Issue Date (May 20, 2010)
Issue Date (May 13, 2010)
Issue Date (May 06, 2010)
Issue Date (Apr 29, 2010)
Issue Date (Apr 22, 2010)
Issue Date (Apr 15, 2010)
Issue Date (Apr 08, 2010)
Issue Date (Apr 01, 2010)
Issue Date (Mar 25, 2010)
Issue Date (Mar 18, 2010)
Issue Date (Mar 11, 2010)
Issue Date (Mar 04, 2010)
Issue Date (Feb 25, 2010)
Issue Date (Feb 18, 2010)
Issue Date (Feb 11, 2010)
Issue Date (Feb 04, 2010)
Issue Date (Jan 28, 2010)
Issue Date (Jan 21, 2010)
Issue Date (Jan 14, 2010)
Issue Date (Jan 07, 2010)
 2009 Issues
*Dec 17, 2009
2008 Issues
*Dec 18, 2008
2007 Issues
*Dec 20, 2007
2006 Issues
*Dec 21, 2006
2005 Issues
*Dec 22, 2005
2004 Issues
*Dec 30, 2004
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Digital Thoughts |
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Google Tax
The performance marketing world has generally relied upon a fairly straightforward approach. Find / build offer; buy traffic, watch performance, tweak, and scale. Historically, the traffic...
Getting to Market
You don't have to love infomercials to have a love of selling products direct to the consumer. If you work in te performance marketing space long enough, especially at a network...
The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page
Digital Coupons Doubled to More than $1 Billion
According to Coupons.com, printed savings from digital coupons doubled during the 12 months ending June 2010, with ready-to-eat cereal leading the way.
Verizon Wireless Smart Phones Consume Most Data, iPhone Still Dominates
By now, we're all aware of the rumors saying Apple's iPhone will make its way to Verizon Wireless around the beginning of next year.
E-Mail is Alive, but Open Rates, Click Rates Decline
According to the latest "Email Marketing Metrics Report" from MailerMailer, its 10th version, e-mail is not dead.
Is There an Ideal Size for a Search Box?
Designing a website involves a lot of things, but how often does one think of the ideal size for a search box?
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Top Affiliate Deals from Top Networks |
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Press Releases |
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Director of Media
QualityHealth, a top consumer health website, is looking for an exceptional Director of Media. This individual will own deployment of a multi-million dollar annual media spend for a Top 50 internet marketing company (annual media spend).
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Affiliate Tip of The Week |
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Wendy L. Herzberg
Gallant Network
"Effective people are not problem-minded; they're opportunity-minded. They feed opportunities and starve problems."
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Michele Alonso
UniqueLeads
I know we all love to text, IM, and email but nothing beats jumping on the phone and talking to your publishers and advertisers.
It's a great way to catch up and establish more business as we
March through the rest of 2010.
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Rick Ahuja
Affiliate Venture Group
We have all aspired to become a super affiliate and start earning CRAZY profits with our websites at one time or another.
The key here is to define a niche market, and target your affiliate products to that market.
DON'T pick a product just because you think it looks cool and moreover don't over stuff your site with numerous unrelated products. Find a hungry/trending market, and sell them products they're likely to buy.
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Dave Walker
Hydra Group
Building a REAL Affiliate Business:
Any publisher that is serious about affiliate marketing should have an LLC in place to protect their personal assets, as well as creating tax benefits that go along with owning a small businesses. Each state is a bit different. Please seek professional advice before making any final decisions.
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Lizbeth Cardozo
BlinkAds
The early bird gets the worm.
It's not too early to start contacting your advertisers and clients for Halloween, Thanksgiving and even Christmas offers.
Retail stores have nailed the top seasons and promotions perfectly. Why shouldn't we? Of course, the Halloween promotions and decor are out, but with the slight uptick in consumer confidence and consumer purchasing, some retail outlets who are ahead of the game are already putting out their Thanksgiving and Christmas promos and products. Let's be one step ahead, and nab that big juicy worm.
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Dan Buontempone
Globalizer
Don't let little things prevent you from going big.
Issues like pixel fires (or lack thereof), campaign caps, or delayed responses can all be frustrating.
Keep following up, troubleshooting, and exploring all your options until you can overcome these hurdles, and you will be on your way to your next big campaign!
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Divya Patel
Swish Marketing
Think ahead. What is running your business now? What would you do if you lost some of that revenue?
Once you get the answer, start doing it. The online market is unpredictable, so make sure you have established back up plans.
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Sean Wagner
InfiniteTraffic
Watch out who you let look over your accounts.
It's amazing the relationships that can be cultivated in our business and how quickly something can go bad when someone else tries to intervene.
The relationships in our industry can be priceless, don't let just anyone step in where they don't belong!
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Eugen Ilie
LeadPile
Do you feel like you crossed the finish line of a half marathon at the end of every week?
Maybe not all of you are into running, but you get the idea.
Feeling that way means you have gone the extra mile with your job, taking care of your clients and affiliates. We are now into Q4 - so the final marathon is here. Who is going to make it the 26 miles?
Gather your strengths, tie your shoes and have a great run.
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Curtis Fullmer
Adknowledge
Make sure your affiliates know when your company will be at an external event.
Everyone at your organization should keep their email signatures updated with the trade shows you will be attending.
These are a great place to make and renew connections, meet with current partners and get some face time with potential partners. And, don't forget to include your booth number if you're exhibiting so they'll know exactly where to find you.
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Mike Williams
Qwik Media
"Never do today that which will become someone else's responsibility tomorrow."
-David Brent
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Nicole Webb
W4.com
Seasonal campaigns are not too far away and can be a great source of income.
Plan ahead!
Talk to your affiliate manager about offer ideas you might have that will work for your traffic and be the first one out the door.
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Bryan Greer
DoublePlayMedia
Reflect.
Take a moment and think about the opportunities that you have brought to the table and how many of them have taken flight.
Think about the reasons and causes that your opportunities have or have not worked out. Doing this on a regular basis keeps things fresh in your mind allowing you to seize new opportunities and avoid pitfalls that may be lurking.
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Maggie Rath
Empyre Media
"A stumble may prevent a fall."
Thus there will be many trials and tribulations when running traffic. If you try one way and it doesn't work, learn from your mistakes and try another way.
Don't be scared to ask for help at any given time - most people in this industry are very helpful and only want the best for you.
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Rick Wybiral
RevenueStreet.com
When you look at your daily stats and see that 20% of your affiliates are generating 80% of your leads, do you ask yourself why? Most of the time when
you review the results you will get the same answer. "The right campaign is not running with the right traffic source."
Before you bring a campaign or affiliate in ask these simple questions:
1. What categories does this offer fit in?
2. What type of offer placement will work, i.e. banner, search, email or social?
3. What demographics does the offer target?
Here is the catch, ask the same questions of affiliates you bring into your network.
Now, match your offer to the right affiliate. Sounds simple but how many people actually do it?
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Breaking News and Industry Headlines |
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