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DM Confidential Affiliate Newsletter

Issue Date (Dec 18, 2008)
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2010 Issues
     *Dec 23, 2010

2009 Issues
     *Dec 17, 2009

2008 Issues
     *Dec 18, 2008

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     *Dec 20, 2007

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     *Dec 21, 2006

2005 Issues
     *Dec 22, 2005

2004 Issues
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 Digital Thoughts  

Google Jumps The Shark
In writing our review of the current state and future potential of Facebook's self-service advertising platform, we found ourselves incredibly bullish on its potential, not the least of which stems from all of the various levers...

Undervalued Facebook
A recent article in the NYTimes talks about how Procter & Gamble has been "dipping its big toes into the vast pool of Facebook, now the world’s largest social network." Who wouldn't want a piece of P&G's ad spend, as...

Google Not as Trusted
Google is suffering from “big company syndrome,” according to Dr. Larry Ponemon, founder of the Ponemon Institute.

Pay Per Click Quality Scores 3 Key Factors
One of the most enticing aspects of Pay Per Click Marketing has been the ability to achieve high search positioning results through bidding top dollar on specific keywords.

Internet is Better than Sex
A recent survey conducted by Harris Interactive and Intel found that 65 percent of U.S. adults don’t think they could live without the Internet.

Mahalo Answers Ups the Ante
Mahalo, the human-powered search engine, unveiled its human- and incentive-powered Mahalo Answers this week, which highlights the importance of questions and answers on the Internet and shows how far the model is from being finished.

Xbox 360 Gets a Lot of Buzz
According to the latest figures released by Nielsen Online, the Xbox 360 is getting a lot of online buzz this holiday season.


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Press Releases  


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 Internet Marketing Classifieds  


(Senior) Sales Manager, Online and Direct Marketing

Are you a well-connected Sales go-getter, looking for the benefits of a large company with the career opportunities offered from a small one?

eGENTIC (fka Planet49) is hiring a Talented Sales Member to join our team! more info..



Account Manager

A tremendous opportunity for a highly motivated and assertive sales professionals with a three time Inc. 500/5000 company and 2010/2011 Best Company to Work For in Florida. The Account Managers will assist in leading the rapid growth of our online marketing divisions. more info..

Acquinity Interactive, a team of interactive media professionals who are obsessed with optimization and conversions. more opportunities from Acquinity Interactive

Senior Affiliate Manager (Los Angeles)

The W4 Performance Ad Market is looking for an experienced affiliate/publisher manager with extensive knowledge of online promotional channels. more info...

Account Manager/ Ad Operations (Hollywood)

New Start-up Internet Advertising Company located in Hollywood is looking for an Account Manager/ Ad Operations person with a minimum 1-2 years experience in the Online Affiliate Marketing Space. Must be self reliant, quick learner, and have a working knowledge of affiliate marketing and social media. more info..

Acquinity Interactive, a team of interactive media professionals who are obsessed with optimization and conversions. We design promotions and products that turn online users into real-time buyers.





Affiliate Tip of The Week  

Melissa Filipkowski Clickbooth Melissa Filipkowski
Clickbooth

In an industry where rules change by the second, your biggest protection is diversifying the verticals you work in to ensure you always have a steady base.

Keep a wide portfolio of accounts and offers in your repertoire and work with your AM's and Ad Reps to help you in any area where you don't have as much experience.

Talia Bahri GlobalWide Media Talia Bahri
GlobalWide Media

"That Extra Half an Inch"

In our fast paced industry, an hour is a week and an inch is a mile.

When it comes to managing relationships put in that extra inch of effort and the payoff will be a mile.

For example, send assets manually, crunch numbers for your affiliates, find out who the appropriate contact is for their accounting, operations, and sales and include them as needed in your emails to your account representatives.

After all, this is a relationship based industry and going above and beyond to provide exceptional customer service will not be left unnoticed, and your affiliates will appreciate it. J

Eugen Ilie LeadPile Eugen Ilie
LeadPile

Make sure your perfectionism is not pushing you over the limits.

We are often forced to get things done without having the actual strength left to complete the task according to the requirements.

Know when it is the time to stop. Things can be left for tomorrow, and your efficiency will be even higher when your mind is clear.

Megan Shulby W4.com Megan Shulby
W4.com

It takes two to tango – you talk to me and I talk to you.

Social media definitely helps in this game – LinkedIn or Facebook.

Communication in all forms really strengthens ties and can help people help each other.

Brian Appel InfiniteTraffic Brian Appel
InfiniteTraffic

When you first start to run offers, be sure to A/B test the offer with different networks or advertisers.

Sometimes you'll find that one company's version or page is converting better than another. You may even find out one of the companies is shaving leads from your account, which is completely unacceptable.

Always protect yourself from situations like this by A/B testing offers with a couple companies. If all goes well, pick the network that converts the best and make yourself the money you deserve!

Bryan Greer DoublePlayMedia Bryan Greer
DoublePlayMedia

It is that time of the month when you expect your gross numbers to be billable.

Always double and triple check that you have recorded the correct payment terms so you can ensure you receive your payments on time.

James Carner Quickie Marketing, Inc James Carner
Quickie Marketing, Inc

"If you tell the truth, you don't have to remember anything."
-- Mark Twain.

Never lie. You can influence more friends and win more sales by playing stupid and getting the answers later.

I'll never forget this waitress who told her customers, "Today is my first day. I will make many mistakes." We tipped her heavily until 2 months later, she used the same line. Be honest.



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