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DM Confidential Affiliate Newsletter

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2010 Issues
     *Dec 23, 2010

2009 Issues
     *Dec 17, 2009

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     *Dec 18, 2008

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     *Dec 20, 2007

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2005 Issues
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2004 Issues
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 Digital Thoughts  

A Lead Dilemma
During his presentation at TARGUSinfo's most recent online lead quality summit, Terrence Thomas, CMO of eLearners, made a comment that sounded like any other, but some comments end up sticking with you...

What's New in Incentivized Marketing
For many reasons - another record year expected in online advertising, Google first hitting $600 per share, Bidu passing $300, multiple multi-billion dollar acquisitions, record-levels of investment, a blog being valued at $100 million...

iLegal - What to Do When Someone Won’t Pay?
Unfortunately, every now and then we all have to deal with a person or entity who shirks their financial obligations. There are many reasons why companies fail to pay their obligations when they are due.

Online Ad Spend Passes $5 Billion in Q2
The most recent data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that online ad spending stormed ahead to reach $5.1 billion for the second quarter alone, a 25.4% increase from the same quarter last year.

Yahoo Should Take Drastic Measures
Jeffrey Lindsay, an analyst at Sanford C. Bernstein, thinks that Yahoo! would be worth a lot more if they either broke apart their online businesses or conducted a facelift, which might even include turning its back on its search engine mainstay.

Word of Mouth is Valued
Yes, the title of this article is obvious, but it is the focus of a recent Nielsen study. The main finding from the study was that 78% of Web users around the globe think that consumer opinions are the most effective mode of advertising.

Google, Microsoft Popular in U.K., Facebook Growing
In August, Google attracted 28.3 million unique visitors in the U.K., or about 88.8% of the U.K.’s total online audience (ages 15 and older), according to recent comScore numbers.

News, the Broken Variety: Germans Advertising
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.


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 Top Affiliate Deals from Top Networks  

Top deals from these top networks.

W4 Performance Ad MarketCutting Edge Offers



Press Releases  

NATIONAL AD FORCE TO OFFER ADVERTISERS ALMONDNET’S POST-SEARCH™


To have your Press Release listed, please contact editor@digitalmoses.com



 Internet Marketing Classifieds  


(Senior) Sales Manager, Online and Direct Marketing

Are you a well-connected Sales go-getter, looking for the benefits of a large company with the career opportunities offered from a small one?

eGENTIC (fka Planet49) is hiring a Talented Sales Member to join our team! more info..



Account Manager

A tremendous opportunity for a highly motivated and assertive sales professionals with a three time Inc. 500/5000 company and 2010/2011 Best Company to Work For in Florida. The Account Managers will assist in leading the rapid growth of our online marketing divisions. more info..

Acquinity Interactive, a team of interactive media professionals who are obsessed with optimization and conversions. more opportunities from Acquinity Interactive

Senior Affiliate Manager (Los Angeles)

The W4 Performance Ad Market is looking for an experienced affiliate/publisher manager with extensive knowledge of online promotional channels. more info...

Account Manager/ Ad Operations (Hollywood)

New Start-up Internet Advertising Company located in Hollywood is looking for an Account Manager/ Ad Operations person with a minimum 1-2 years experience in the Online Affiliate Marketing Space. Must be self reliant, quick learner, and have a working knowledge of affiliate marketing and social media. more info..

Acquinity Interactive, a team of interactive media professionals who are obsessed with optimization and conversions. We design promotions and products that turn online users into real-time buyers.





Affiliate Tip of The Week  

Melissa Filipkowski Clickbooth Melissa Filipkowski
Clickbooth

In an industry where rules change by the second, your biggest protection is diversifying the verticals you work in to ensure you always have a steady base.

Keep a wide portfolio of accounts and offers in your repertoire and work with your AM's and Ad Reps to help you in any area where you don't have as much experience.

Talia Bahri GlobalWide Media Talia Bahri
GlobalWide Media

"That Extra Half an Inch"

In our fast paced industry, an hour is a week and an inch is a mile.

When it comes to managing relationships put in that extra inch of effort and the payoff will be a mile.

For example, send assets manually, crunch numbers for your affiliates, find out who the appropriate contact is for their accounting, operations, and sales and include them as needed in your emails to your account representatives.

After all, this is a relationship based industry and going above and beyond to provide exceptional customer service will not be left unnoticed, and your affiliates will appreciate it. J

Eugen Ilie LeadPile Eugen Ilie
LeadPile

Make sure your perfectionism is not pushing you over the limits.

We are often forced to get things done without having the actual strength left to complete the task according to the requirements.

Know when it is the time to stop. Things can be left for tomorrow, and your efficiency will be even higher when your mind is clear.

Megan Shulby W4.com Megan Shulby
W4.com

It takes two to tango – you talk to me and I talk to you.

Social media definitely helps in this game – LinkedIn or Facebook.

Communication in all forms really strengthens ties and can help people help each other.

Brian Appel InfiniteTraffic Brian Appel
InfiniteTraffic

When you first start to run offers, be sure to A/B test the offer with different networks or advertisers.

Sometimes you'll find that one company's version or page is converting better than another. You may even find out one of the companies is shaving leads from your account, which is completely unacceptable.

Always protect yourself from situations like this by A/B testing offers with a couple companies. If all goes well, pick the network that converts the best and make yourself the money you deserve!

Bryan Greer DoublePlayMedia Bryan Greer
DoublePlayMedia

It is that time of the month when you expect your gross numbers to be billable.

Always double and triple check that you have recorded the correct payment terms so you can ensure you receive your payments on time.

James Carner Quickie Marketing, Inc James Carner
Quickie Marketing, Inc

"If you tell the truth, you don't have to remember anything."
-- Mark Twain.

Never lie. You can influence more friends and win more sales by playing stupid and getting the answers later.

I'll never forget this waitress who told her customers, "Today is my first day. I will make many mistakes." We tipped her heavily until 2 months later, she used the same line. Be honest.



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