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Issue Date (Dec 20, 2007)
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Issue Date (Oct 11, 2007)
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Issue Date (Apr 19, 2007)
Issue Date (Apr 12, 2007)
Issue Date (Apr 05, 2007)
Issue Date (Mar 29, 2007)
Issue Date (Mar 22, 2007)
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Issue Date (Feb 22, 2007)
Issue Date (Feb 15, 2007)
Issue Date (Feb 08, 2007)
Issue Date (Feb 01, 2007)
Issue Date (Jan 25, 2007)
Issue Date (Jan 18, 2007)
Issue Date (Jan 11, 2007)
Issue Date (Jan 04, 2007)
 2009 Issues
*Dec 17, 2009
2008 Issues
*Dec 18, 2008
2007 Issues
*Dec 20, 2007
2006 Issues
*Dec 21, 2006
2005 Issues
*Dec 22, 2005
2004 Issues
*Dec 30, 2004
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Digital Thoughts |
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Ringtone Shakeup - Part 1
If asked what an unknown article in the DMConfidential might cover, longtime readers as well as significant others to writers of this publication might guess any of the following - a) Google, b) search arbitrage, or c) the ringtone...
Ringtone Shakeup - Part 2
If you read Part 1, you see the makings for an industry ripe for change. It's a market that relies heavily on affiliates to drive new sign-ups and has little to low barrier to entry. Few offers have the breadth of reach, the run of...
Push vs. Pull in Lead Generation
If you follow the public companies within the Internet advertising space, you should have some familiarity with the rise and fall of Valueclick. The stock went from around $13 in the middle of 2006, doubled within five...
Cell Phone-Only Homes Overtake Landline-Only Homes
For the first time ever, cell phone-only households are more popular than landline-only households, according to the most recent Mediamark Research report titled “The Birth of a Cellular Nation.”
Mergers and Acquisitions - What Does it all Mean?
In the latest major acquisition announcement to rock the industry Yahoo revealed that it will acquire BlueLithium for roughly $300 million in cash. Yahoo said its purchase of the three-year-old company will allow it to accelerate its...
Behavioral is Better Than Contextual
According to a recent study done by Forrester for RevenueScience, behavioral targeting advertising efforts are better for reaching online consumers than contextual advertising.
B2B Search Marketers’ Budgets Unaffected by Competition
B2B search marketers keep close watch of their competition’s activities. That, of course, is obvious. But a new study released by Business.com takes a closer look into the details and finds that though these search marketers...
Canada Stands Up to Google
Google Maps’ Street View feature has caused some buzz since its debut in May. Much of the buzz has been negative, with countless publications and Web sites finding bizarre and disturbingly private images available on Street View.
News, the Broken Variety: Breaking of Champions
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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Top Affiliate Deals from Top Networks |
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Press Releases |
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Director of Media
QualityHealth, a top consumer health website, is looking for an exceptional Director of Media. This individual will own deployment of a multi-million dollar annual media spend for a Top 50 internet marketing company (annual media spend).
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Affiliate Tip of The Week |
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Wendy L. Herzberg
Gallant Network
As long as you're going to be thinking anyway, think big.
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Dave Walker
Hydra Group
You can't evade a good compliance department, so when in doubt - it is always better to ask first!
Your Affiliate Managers are there to help, and we want your account to be the best that it can be. You should never hesitate to ask us, no matter what the question may be.
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Lizbeth Cardozo
BlinkAds
As the old adage goes, what you resist, persists. So face your fears.
They'll never go away unless you tackle them head on. So get moving,
grab what you're resisting by the horns, and if it throws you on the
floor and you fail; who cares.
Dust yourself off, get yourself up and back in the saddle.
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Craig Richey
NeverBlue
University and grade school students are heading back to school now and this is going to drastically change the daily traffic habits of the 16-24 demographic.
If you were day parting your traffic over the summer you may want to open your campaigns up to the full day to collect some data so you can re-optimize your campaigns for the fall semester.
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Caroline Valdini
Globalizer
Take advantage of a network's Exclusive offers.
If a network has an exclusive rate or a white label on an offer, it means that advertiser fully trusts them with the majority of their traffic. Since it's a networks' exclusive, they will be able to give you the best targeting tips to make the offer work for you.
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Divya Patel
Swish Marketing
Compromise, quality vs. Quantity.
Everyday we get pushed by advertisers for 'more leads' only to get a return file at the end of the month. So if quality is your thing, then provide your publishers with the type of lead you're looking for. If you're looking for volume, figure out a payout that will keep you in the black, and still get the quantity you're aiming for.
In either case, there is a compromise that has to be made by either side. Which will always be a win-win.
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Andrea Blass
IronOffers
It is extremely important to be trustworthy.
It is your repeat visitors that will drive traffic. They are the ones who will spread the word and recommend your site as the go-to place for valuable content.
You need to build a relationship based on genuine content.
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Sean Wagner
InfiniteTraffic
Speak up.
You want something, you need to go get it. No one else is going to hold your hand and take you to it.
Maybe your publishers don't know you can accept more traffic to a certain offer. Maybe your advertisers don't know you need better creatives for their offer to do well. Speak up and you will find more people wanting to help you then you realize!
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Eugen Ilie
LeadPile
Do you know what makes you unique in this industry?
Share with your publishers and partners the offers and tools your company provides in this market that make you stand out. The performance of your offers is great, but the reporting tools and other company features & benefits can give you an advantage in this industry.
'Stand out and be noticed!
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Curtis Fullmer
Adknowledge
Too much of a good thing can be counterproductive, so remember to switch out your creatives on a regular basis if you find a category or brand that works for you.
A stale creative is a big turn-off and you'll soon see your open rates start to dip. Keep it fresh and share your findings with your AM so the network can provide a steady stream of refreshed and action-oriented creatives.
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Aaron Koch
Advertise.com
Know Your Prospect: Research is King
Selling is a sequential process and it all starts with effective research. Make it a habit to learn about your prospect before you speak with them for the first time.
Warm-up and discovery are far easier when you can show the client that you have done your homework.
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Mike Williams
Qwik Media
Any barriers on the road to success are only there to test your desire and will to achieve.
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Lisa Galansky
W4.com
Let your delivery impress!
Sending top quality leads shows advertisers you know what you're doing.
This can open doors for top quality offers and higher payouts for top publishers.
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Maggie Rath
Empyre Media
Never think your work is done - the trick to being successful is persistence and to follow
things through without letting anything slip through the cracks.
Make sure you know the details of what your publishers need and help accommodate them as quickly as
possible...the sooner the better, then the more money everyone will make!!!
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Colleen Darwent
RevenueStreet.com
Follow up and Follow Through:
We all know how inundated our Inbox gets with email and things we need to follow up with.
At the end of each day take five to ten minutes and create a checklist of things you'e working on and also those items you want to accomplish the next day so that when you get into the office the following morning you can pick right back up.
Managing your day by your inbox can lead to a disaster in which you forget to follow up on important details.
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Breaking News and Industry Headlines |
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