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 2010 Issues
*Dec 23, 2010
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*Dec 17, 2009
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*Dec 18, 2008
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*Dec 20, 2007
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*Dec 21, 2006
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Digital Thoughts |
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Ringtone Shakeup - Part 1
If asked what an unknown article in the DMConfidential might cover, longtime readers as well as significant others to writers of this publication might guess any of the following - a) Google, b) search arbitrage, or c) the ringtone...
Ringtone Shakeup - Part 2
If you read Part 1, you see the makings for an industry ripe for change. It's a market that relies heavily on affiliates to drive new sign-ups and has little to low barrier to entry. Few offers have the breadth of reach, the run of...
Push vs. Pull in Lead Generation
If you follow the public companies within the Internet advertising space, you should have some familiarity with the rise and fall of Valueclick. The stock went from around $13 in the middle of 2006, doubled within five...
Cell Phone-Only Homes Overtake Landline-Only Homes
For the first time ever, cell phone-only households are more popular than landline-only households, according to the most recent Mediamark Research report titled “The Birth of a Cellular Nation.”
Mergers and Acquisitions - What Does it all Mean?
In the latest major acquisition announcement to rock the industry Yahoo revealed that it will acquire BlueLithium for roughly $300 million in cash. Yahoo said its purchase of the three-year-old company will allow it to accelerate its...
Behavioral is Better Than Contextual
According to a recent study done by Forrester for RevenueScience, behavioral targeting advertising efforts are better for reaching online consumers than contextual advertising.
B2B Search Marketers’ Budgets Unaffected by Competition
B2B search marketers keep close watch of their competition’s activities. That, of course, is obvious. But a new study released by Business.com takes a closer look into the details and finds that though these search marketers...
Canada Stands Up to Google
Google Maps’ Street View feature has caused some buzz since its debut in May. Much of the buzz has been negative, with countless publications and Web sites finding bizarre and disturbingly private images available on Street View.
News, the Broken Variety: Breaking of Champions
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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Top Affiliate Deals from Top Networks |
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Press Releases |
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(Senior) Sales Manager, Online and Direct Marketing
Are you a well-connected Sales go-getter, looking for the benefits of a large company with the career opportunities offered from a small one?
eGENTIC (fka Planet49) is hiring a Talented Sales Member to join our team! more info..
Account Manager
A tremendous opportunity for a highly motivated and assertive sales professionals with a three time Inc. 500/5000 company and 2010/2011 Best Company to Work For in Florida. The Account Managers will assist in leading the rapid growth of our online marketing divisions. more info..
Acquinity Interactive, a team of interactive media professionals who are obsessed with optimization and conversions. more opportunities from Acquinity Interactive
Senior Affiliate Manager (Los Angeles)
The W4 Performance Ad Market™ is looking for an experienced affiliate/publisher manager with extensive knowledge of online promotional channels. more info...
Account Manager/ Ad Operations (Hollywood)
New Start-up Internet Advertising Company located in Hollywood is looking for an Account Manager/ Ad Operations person with a minimum 1-2 years experience in the Online Affiliate Marketing Space. Must be self reliant, quick learner, and have a working knowledge of affiliate marketing and social media. more info..
Acquinity Interactive, a team of interactive media professionals who are obsessed with optimization and conversions. We design promotions and products that turn online users into real-time buyers.
- Senior Online Web Product Manager
Acquinity Interactive is looking for a Senior Online Web Product Manager with a deep knowledge of web-based business models and product “know-how.” more info
- Campaign Analyst
Acquinity Interactive is searching for our next Campaign Analyst! If you are a production-oriented individual with a blend of keen business knowledge and solid technical skills; then we want you! more info..
- Senior Affiliate Manager - Online Marketing
Acquinity Interactive is looking for a Senior Affiliate Manager - Online Marketing to manage affiliate/partner relationships. more info..
- Senior Account Executive
YOU are a talented senior account executive fluent in email/online marketing, the web and websites, who can assist in AI’s growth. …if this sounds like you, PLEASE keep reading!
- Sales Director
YOU are a ninja of sales management who has what it takes to attain monthly and annual sales targets. …if this sounds like you, PLEASE keep reading!
- Marketing Coordinator
YOU are a multitasking magician who has the ability to look after every aspect of the Sales and Marketing team. …if this sounds like you, PLEASE keep reading
- Director of Operations
We are a team of interactive media professionals looking to hire a Director of Operations for our Deerfield Beach location. more info..
- Account Executive
YOU are a talented account executive fluent in email/online marketing, the web and websites, who can assist in AI’s growth. …if this sounds like you, PLEASE keep reading!
- Online Media Buyer
Acquinity Interactive is looking for an Online Media Buyer who combines creativity, marketing and analytics with a passion for maximizing profitability. more info...
- Online Marketing Manager
Acquinity Interactive is looking for an Online Marketing Manager with extensive online media buying and business development experience. more info..
- Senior Account Executive – Online Ad Sales
Acquinity Interactive is looking for a talented Senior Account Executive fluent in email/online marketing, web and websites, who can assist in AI's growth. more info..
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Affiliate Tip of The Week |
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Melissa Filipkowski
Clickbooth
In an industry where rules change by the second, your biggest protection is diversifying the verticals you work in to ensure you always have a steady base.
Keep a wide portfolio of accounts and offers in your repertoire and work with your AM's and Ad Reps to help you in any area where you don't have as much experience.
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Talia Bahri
GlobalWide Media
"That Extra Half an Inch"
In our fast paced industry, an hour is a week and an inch is a mile.
When it comes to managing relationships put in that extra inch of effort and the payoff will be a mile.
For example, send assets manually, crunch numbers for your affiliates, find out who the appropriate contact is for their accounting, operations, and sales and include them as needed in your emails to your account representatives.
After all, this is a relationship based industry and going above and beyond to provide exceptional customer service will not be left unnoticed, and your affiliates will appreciate it. J
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Eugen Ilie
LeadPile
Make sure your perfectionism is not pushing you over the limits.
We are often forced to get things done without having the actual strength left to complete the task according to the requirements.
Know when it is the time to stop. Things can be left for tomorrow, and your efficiency will be even higher when your mind is clear.
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Megan Shulby
W4.com
It takes two to tango – you talk to me and I talk to you.
Social media definitely helps in this game – LinkedIn or Facebook.
Communication in all forms really strengthens ties and can help people help each other.
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Brian Appel
InfiniteTraffic
When you first start to run offers, be sure to A/B test the offer with different networks or advertisers.
Sometimes you'll find that one company's version or page is converting better than another. You may even find out one of the companies is shaving leads from your account, which is completely unacceptable.
Always protect yourself from situations like this by A/B testing offers with a couple companies. If all goes well, pick the network that converts the best and make yourself the money you deserve!
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Bryan Greer
DoublePlayMedia
It is that time of the month when you expect your gross numbers to be billable.
Always double and triple check that you have recorded the correct payment terms so you can ensure you receive your payments on time.
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James Carner
Quickie Marketing, Inc
"If you tell the truth, you don't have to remember anything."
-- Mark Twain.
Never lie. You can influence more friends and win more sales by playing stupid and getting the answers later.
I'll never forget this waitress who told her customers, "Today is my first day. I will make many mistakes." We tipped her heavily until 2 months later, she used the same line. Be honest.
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