A Beginners Guide To Search Advertising Part 1
We here at the Digital Moses Confidential have been covering the online advertising industry for over 3 years now. We have a combined 8 years of search engine advertising experience. Our years of search engine advertising...

Account Managers - Masters of our Domain
Each week, the Confidential includes tips from some of the best known faces in the industry - if not figuratively, certainly literally as their wonderful mugs adorn the bottom portion of the newsletter. When I started in Internet...

Do No Evil. Google Gets Back to Roots.
Over the years, Google's mantra of "Do no evil" went from an unorthodox, out of the box approach to capitalism to the butt of many jokes dealing with their lack of transparency. They have even been accused of having an unpredictable, unexplainable, almost dictatorial behavior.

The Future of Online Security - Be Aware
Part of what I do here in the iLegal column is attempt to assist affiliates who might not have the resources to hire their own counsel. That means directing them to resources they can use to keep themselves educated and out of...

Yahoo and Google Alter Ads
The past few days have been eventful for Yahoo! and Google ads, with the former announcing future word limits and the latter altering some colors, functionalities, and formats.

How to make more money with your list using behavioral targeting
For years, we’ve all heard about behavioral targeting for the web and how its going to work... but never quite does... Well, some of the techniques being used in this kind of targeting for web inventory can also..

Yahoo! Top Search Engine In Terms of Downtime
Google may have a stranglehold on the search market, but they can’t take anything away from Yahoo! when it comes to downtime in 2007.

Video Game Ad Spend to Reach $1.9 Billion by 2011
According to a recent study released by eMarketer, worldwide video game advertising spending will grow at a compound annual growth rate of almost 23% to reach $1.938 billion by 2011. This figure was $692 million in 2006, and...

E-Commerce Conversions Stagnant
Besides a few stellar exceptions, online merchants are seeing very few conversions. According to two studies, conversions for retail e-commerce sites mostly fall in between 2% to 3%.

Digital Moses Invites You to ad:tech San Francisco - 20% Discount
As a partner of ad:tech, we would like to extend our preferred pricing to you, our valued colleague, with a super-saver discount of 20% off the current conference price. To lock in your 20% discount, register with Promotion Code: BRSFDC.

Ad Tech Party
Come and meet the whose who of the internet marketing industry and enjoy a night of entertainment.