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Digital Thoughts |
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A Beginners Guide To Search Advertising Part 1
We here at the Digital Moses Confidential have been covering the online advertising industry for over 3 years now. We have a combined 8 years of search engine advertising experience. Our years of search engine advertising...
Account Managers - Masters of our Domain
Each week, the Confidential includes tips from some of the best known faces in the industry - if not figuratively, certainly literally as their wonderful mugs adorn the bottom portion of the newsletter. When I started in Internet...
Do No Evil. Google Gets Back to Roots.
Over the years, Google's mantra of "Do no evil" went from an unorthodox, out of the box approach to capitalism to the butt of many jokes dealing with their lack of transparency. They have even been accused of having an unpredictable, unexplainable, almost dictatorial behavior.
The Future of Online Security - Be Aware
Part of what I do here in the iLegal column is attempt to assist affiliates who might not have the resources to hire their own counsel. That means directing them to resources they can use to keep themselves educated and out of...
Yahoo and Google Alter Ads
The past few days have been eventful for Yahoo! and Google ads, with the former announcing future word limits and the latter altering some colors, functionalities, and formats.
How to make more money with your list using behavioral targeting
For years, we’ve all heard about behavioral targeting for the web and how its going to work... but never quite does... Well, some of the techniques being used in this kind of targeting for web inventory can also..
Yahoo! Top Search Engine In Terms of Downtime
Google may have a stranglehold on the search market, but they can’t take anything away from Yahoo! when it comes to downtime in 2007.
Video Game Ad Spend to Reach $1.9 Billion by 2011
According to a recent study released by eMarketer, worldwide video game advertising spending will grow at a compound annual growth rate of almost 23% to reach $1.938 billion by 2011. This figure was $692 million in 2006, and...
E-Commerce Conversions Stagnant
Besides a few stellar exceptions, online merchants are seeing very few conversions. According to two studies, conversions for retail e-commerce sites mostly fall in between 2% to 3%.
Digital Moses Invites You to ad:tech San Francisco - 20% Discount
As a partner of ad:tech, we would like to extend our preferred pricing to you, our valued colleague, with a super-saver discount of 20% off the current conference price. To lock in your 20% discount, register with Promotion Code: BRSFDC.
Ad Tech Party
Come and meet the whose who of the internet marketing industry and enjoy a night of entertainment.
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Top Affiliate Deals from Top Networks |
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Top deals from these top networks.
ClickBooth, Revenue Street, AdStation, Revenue Street, Epicenter-Network, PartnerWeekly, TheBizOppNetwork, Blue Phoenix Network, Affiliate.com, eAdvertising,
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Press Releases |
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QualityHealth, a leading marketer and publisher, is looking for experienced online marketers for consumer-based direct marketing campaigns in the healthcare space. Individual must be creative and self-driven, organized and analytical, and have a strong working knowledge of online marketing strategies and metrics.
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Affiliate Tip of The Week |
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Dean DuBois
Clickbooth
Online marketing is very volatile and is in constant change. To stay ahead of the curve it is crucial to diversify your top offers, test new traffic sources, and expand your marketing reach.
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Jazette Pester
affiliate.com
When marketing with email, remember to be creative and test all the different variables.
Many marketers focus on the email design (HTML, graphics, etc.) and forget about some of the basics, like subject lines and text based creatives. Optimizing these variables can have a major impact on your delivery rate and overall EPC.
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Lizbeth Cardozo
BlinkAds
Get out there and meet your affiliates. In our industry, it's easy to resort to just e-mail and IM but a friendly, authentic phone call or meeting face-to-face helps foster relationships. It'll set you apart and make you memorable.
Even if you're currently not doing business with your affiliate, if something comes up later, you'll be the first they reach out to.
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Craig Richey
NeverBlue
Consider collecting names and email addresses on your landing pages and SEO sites.
This data can be extremely valuable for cross promoting similar offers and future monetization.
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Dan Buontempone
GlobalizerNetwork
Always keep a pulse on the international market. New offers are popping up every day and are having immediate success. Reach out to companies that specialize in international campaigns, find out
what campaigns are working for them, and see how you can match your traffic with their inventory.
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Divya Patel
Swish Marketing
New month, new opportunities.
But remember, to take steps and not jump!
The faster you are at getting campaigns up, the faster they go away. Get all the details, develop a clean execution plan and keep rolling in the dough!
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Stephanie Hall
IronOffers
Do your research when searching for new affiliates and contacts.
If you come across someone on Facebook, LinkedIn, etc., Google both their name and company. You'll be able to relate a more meaningful first message if you have some idea of what they do.
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Sean Wagner
InfiniteTraffic
Always watch your traffic. It still amazes me the lengths that
people/groups will go through to fraud our industry & it's systems.
These fraud affiliates go through great lengths to infiltrate our networks and then push through bad/fake/bogus leads & sales which ultimately can do a huge amount of damage all the way down the line.
Do your best to watch all traffic and know all your affiliates on a personal level, it'll save you a ton of time, money, & headaches!
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Nicole Rogers
Bloosky Interactive
Get to know your competition.
What are they doing doing that is making them successful or unsuccessful? Ask your publishers why they like working with certain companies over others.
Dive in and do your research on the companies that are succeeding or failing. Take what you learn and apply it to your own business!
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Eugen Ilie
LeadPile
Send your publishers multiple offers and creatives to test on the same niche. Promoting 3-4 offers on the same site, can give visitors the variety they need, and can result in better eCPMs for your publishers. Once you get the traffic through and analyze the data, you can make the appropriate changes together with your publishers so they can be more successful.
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Caroline Tullie
Hybryd Ads
A lot of educational-based advertisers are starting to crack down on what messages they will allow publishers to use while running offers.
For example, some terms I’ve noticed recently that are not permitted, include ‘President Obama,’ ‘Government Aid,’ ‘Stimulus,’ and ‘Pell Grants.’
Be sure that you are aware of these particular restrictions when pushing education campaigns, as you want to prevent any discrepancies down the road when it comes to creative compliancy.
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Rachel Nugent
Direct Agents
A great area to build is knowledge in technology.
There are many types of tracking systems and technical issues can occasionally delay start dates.
If you don't have a helpdesk, designate someone in your company who has experience with your internal tracking system to quickly facilitate advertiser and affiliate set-ups if there are any issues.
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Freda Sotto
Advertise.com
“Being able to adapt is key to being successful in Affiliate Marketing.
There are constant changes in this industry and its part of your job to keep up with them. Keep track of all the regulations and guidelines being implemented on all methods of distribution and more importantly, find out what your Affiliates are doing to adapt to these new rules.
Be proactive and stay in the know so that you and your affiliates can stay afloat regardless of the changes, and not sink like the others.
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Sam Sim
Guppy Media
I can't stress enough the importance of maintaining accurate EPC and eCPM reports.
At Guppy, at minimum, we typically keep a running tab of 50+ top offers which are measured on total views and or open rates, view to click, total clicks, CTL and overall yeild.
Keeping tabs on an effective Key Performance Index, will allow you to master the knowledge base of your offers and ultimately win you the business. You are now more informed, and if you can prove performance by historic metrics, broken down by psychographics, it may save you from having to bump your payouts.
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Rick Ahuja
Affiliate Venture Group
Remove all negative things from your life.
Negativity is the number one thing holding people back. Negative people tell
you that you can't do things or are constantly complaining about things totally beyond their control. You have
to either stop talking to these people or, if unavoidable, make sure to brush off their negativity like an annoying fly on your shoulder. Sometimes, it's that simple.
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Victoria Hansen
Qwik Media
"The work you do today will pay off in coming weeks and months.
So, it's important to continually and consistently stay active within your network of business partners. Stay in touch, talk business and be sure to have the offers and affiliates needed to create a consistent ongoing business. Affiliates and offers will drop off and pick up on a regular basis, so you need to have replacements to remain constantly profitable and grow."
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Cydney Moora
XY7
In this industry we tend to communicate through text messages, AIMs or Email...to really get something across or just form a great connection with clients, I find it best to pick up the phone and have a conversation where you can hear the other person's voice...and even better, if you can, try and schedule face to face meetings with your clients.
It leaves a much more lasting impression when people can put names to voices and faces.
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Breaking News and Industry Headlines |
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