Better Practices for Incentive Marketers
After thinking that the incentive space might have slowed down, last week's analysis showed that if anything the opposite has occurred. Despite the competition on display, ongoing challenges with email marketing, and...

The Race to Buy DoubleClick
This past week, the Internet's version of an arms race launched. It started exactly a week ago with articles similar to that published in MediaPost stating, "Microsoft/DoubleClick Deal Seems Likely." Four days later, the likely deal...

Beware of Offers from “Outer Space”
Last week I received a rather bizarre request. According to the sales department at our company, we had a new client, and I was needed to review the contract and the creative. This is normal protocol in the company, but the...

Lessons from one of the most competitive markets on the Internet
One of the most competitive markets on the Internet for a low cost, general interest product is the government grants information market. It’s filled with people looking for free money from the government, and the level of marketing...

Television Ads Do Well Online
According to recent findings released by marketing research firm Millard Brown, advertisements made for television carry over very well, if not better in some respects, online.

Online Video Viewed More by Males
In 2007, the online audience in the U.S. will be made up of 97 million females and 91 million males. This female-dominated ratio does not hold, however, for the total online video audience.

No .xxx TLD
At the Internet Corporation for Assigned Names and Numbers (ICANN)’s 28th International Public Meeting in Lisbon, Portugal last Friday, the possibility of a .xxx top-level domain (TLD) was shot down by the organization for the second...

The Possible Importance of DoubleClick
DoubleClick has been the rumored apple of Microsoft’s eye since reports began popping up last week about a possible acquisition of the third-party ad firm. Things got even more interesting earlier this week when Google was...