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Issue Date (Dec 20, 2007)
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Issue Date (Oct 11, 2007)
Issue Date (Oct 04, 2007)
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Issue Date (Aug 16, 2007)
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Issue Date (May 24, 2007)
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Issue Date (Apr 26, 2007)
Issue Date (Apr 19, 2007)
Issue Date (Apr 12, 2007)
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Issue Date (Mar 29, 2007)
Issue Date (Mar 22, 2007)
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Issue Date (Mar 08, 2007)
Issue Date (Mar 01, 2007)
Issue Date (Feb 22, 2007)
Issue Date (Feb 15, 2007)
Issue Date (Feb 08, 2007)
Issue Date (Feb 01, 2007)
Issue Date (Jan 25, 2007)
Issue Date (Jan 18, 2007)
Issue Date (Jan 11, 2007)
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 2009 Issues
*Dec 17, 2009
2008 Issues
*Dec 18, 2008
2007 Issues
*Dec 20, 2007
2006 Issues
*Dec 21, 2006
2005 Issues
*Dec 22, 2005
2004 Issues
*Dec 30, 2004
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Digital Thoughts |
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Birth of Web 3.0
Hard to believe, but more than four years has passed since eBay bought PayPal. In those four years, those at PayPal, and specifically, those who decided to leave PayPal have kept busy. In the Long Island of the West, Silicon...
TheLoanPage.com 1997 - 2007
When we cover the lead generation space, we most often focus on new companies, acquisitions, interesting technologies, and/or strategies used in the space. In today’s hot bed of lead generation growth, we don’t often cover or...
MySpace Top Term in 2006
Hitwise recently released their "Top US Search Lists of 2006." This list gives us a different perspective compared to other lists concerning what Web users were interested about last year.
YouTube Will Share the Wealth
In a mildly surprising statement over the weekend, YouTube co-founder Chad Hurley indicated that the video sharing site would begin to share revenues produced by its videos with their creators “in the coming months.”
Online News Beats Out Newspapers in Classrooms
The Carnegie-Knight Task Force released a report on the Future of Journalism Education on Monday, which indicated that 57% of teachers use online news sources with some frequency.
MySpace Helps Out
MySpace’s huge popularity and fame has not come without a cost. As the social networking site has swelled to enormous numbers, high-profile problems involving young users have led to complaints that the company has...
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Top Affiliate Deals from Top Networks |
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Top deals from these top networks.
ClickBooth, Revenue Street, AdStation, Revenue Street, Epicenter-Network, PartnerWeekly, TheBizOppNetwork, Blue Phoenix Network, Affiliate.com, eAdvertising,
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Press Releases |
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Affiliate Tip of The Week |
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Ashlee Pendleton
Clickbooth
Adaptability is key during transitional periods in any industry. With continuity campaigns being compromised, the top marketers are adapting to take advantage of lower marketing costs and less competition.
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Jazette Pester
affiliate.com
Here are a few quick tips to get the most out of your email programs.
Be very familiar with the makeup of your list and the kinds of offers that make sense. Ask your network if they can provide you with multiple landing pages to test. Also, be sure to test a variety of other creative elements (subject lines, colors, from lines, etc.). Be creative and most importantly, track your results. An effective testing
program can have a tremendous impact on your results.
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Lizbeth Cardozo
BlinkAds
We're 10 days away from the big day of love. It's not too late to pick up and run Valentine's Day offers, including of the dating variety. It's no secret that these offers can generate huge numbers especially if they are unique. If you're currently running them, don't be discouraged by the lower than expected conversion rates. Hang it there, and the closer you get to the big love holiday the higher your conversion rates will be.
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Craig Richey
NeverBlue
The week leading up to Valentine's Day is the biggest week of the year for MyFunCards and other free ecard type campaigns. February 10th to February 14th are the really good days with the best click through and conversion rates.
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Dan Buontempone
GlobalizerNetwork
Know your global audience. If you are promoting offers internationally, make sure your landing pages, creative, and ad copy all mesh with the local language and culture. A payday offer targeted for UK traffic shouldn’t have someone holding a stack of US $100 dollar bills. Pay attention to these cultural details, and your ads will improve dramatically.
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Divya Patel
Swish Marketing
Albert Einstein once said- “Intellectual growth should commence at birth and cease only at death”
There is so much to learn in our industry.
Stay on top of trends, patterns, standards, etc.
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Andrea Blass
IronOffers
In affiliate marketing it is very important to build relationships.
Put yourself out there! Attend the conferences, comment on blogs and participate in the online forums.
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Sean Wagner
InfiniteTraffic
Reputation is priceless!
Whatever you do in this industry & in life, don’t compromise who you are in order to make a fast buck. Treat your advertisers and publishers how you'd like to be treated and always stick to your word. You'd be surprised just how much your reputation can take you or hold you back depending!
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Chelsea Schwenn
Bloosky Interactive
Affiliate marketing can be an intimidating industry when you’re first getting started. Remember these key points and you’ll be on top of it all in no time!
Don’t get frustrated: There is much to learn so allow yourself a few months to get the hang of it.
Research all the latest trends: The “next big thing” could be right around the corner.
Build good relationships: Trust and close relationships are vital to success so always put your publishers first and always be honest with them.
4)Stay focused: Think of all the possibilities and keep at it!
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Eugen Ilie
LeadPile
Keep your affiliates informed with newsletters and personal updates. Even minor changes in creatives or tools offered inside your network can change the way they monetize their traffic. One small adjustment inside your network can result into significant improvements when it comes to their monetization opportunities.
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Kim Champley
Epicenter Network
Organization and testing are key for any ppc campaign to be successful.
Be sure to thoroughly research your offer/topic first, then break down your ad campaigns and keywords into subgroups to target specific demographics. You'll get the most from your advertising spend when your targeting is more specific and you are able to clearly identify your more profitable demographics.
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Freda Sotto
Advertise.com
At the start of every month you should review the past month's revenue and see which campaigns were converting and which ones were not. Taking time to examine your stats and actually understanding them will help you better assist your affiliates in figuring out which campaigns they should run and what method of distribution they should use.
Analyzing the numbers can help you figure out patterns and better ways to increase the profitability of each campaign. The numbers do not lie.
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Lisa Galansky
W4.com
Make ASW count! We all party it up in Vegas over ASW but are you following up on all the new connections you made? Everyone collects business cards but not many will put them to good use so set yourself apart and follow up!
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Cydney Moora
XY7
Make sure to show appreciation to the people you work with. Even just a thank you shows that you noticed the work they are doing. Sometimes in a fast passed industry, things/people get overlooked and it always makes a person feel good to be recognized or acknowledged for keeping up their hard work!
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Victoria Hansen
Qwik Media
Staying focused is the key ingredient to success and is definitely true in online marketing.
There are a million different things you can do to make money online, but if you don't focus on a few you won't succeed at any of them. Focus on the campaigns that yield the largest margins and traffic.
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Sam Sim
Guppy Media
Certainly automation in its various formats, whether utilizing software and tools to improve efficiency is by all means necessary to run and operate profitable and efficient operations.
Also creating programs to streamline many activities definitely has its merits. I would say however, perhaps moreso pertinent to sales and marketing teams, that becoming too reliant on automation could have an adverse affect for the mid to longer term. In my mind nothing replaces, or will ever replace for that matter, "the human touch" at least as it relates to consumating any sales transactions and deals.
As an example, the cross pub feature within Direct Track is a great feature within DT.
At Guppy, we actually maintain a "no cross pub" policy internally, because I believe that it detaches from the necessary engagement that is needed for one on one interaction. Each salesperson is also actually required to provide all unique links and creative manually, for the primary reason to stay engaged with the prospect - this always keeps opportunities for upsell available as well as solidifies the personal relationship which is so critical between the AM and the prospect.
Do we all agree that stronger 1:1 relationships and personal touch is tantamount to greater sales and higher close ratios? Im curious to know everyone's elses policies / thoughts...
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Rick Ahuja
Affiliate Venture Group
Delegation is one of the most important management skills. These rules and techniques below will help you to delegate well.
Good delegation saves you time, develops your people, grooms a successor, and motivates. Poor delegation will cause you frustration, demotivates and confuses the other person, and fails to achieve the task or purpose itself. So it's a management skill that's worth improving.
a) Define the task
b) Select an individual or team
c) Assess ability and training needs
d) Explain reasoning
e) Express desired results
f) Implement a deadline
g) Support
h) Feedback on results
Managing the way you receive and agree to do delegated tasks is one of the central skills of managing.
The principles are just as useful for people being managed.
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Breaking News and Industry Headlines |
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