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 2010 Issues
*Dec 23, 2010
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Digital Thoughts |
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Evolution of the Quality Score - Part 1
A little more than a week ago, beginning November 6, 2006, Google unveiled its fourth Quality Score announcement. If you don’t advertise on Google, this might not mean to much to you, but if you do advertise on Google, especially if...
Evolution of the Quality Score - Part 2
With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual...
Lead Quality: “A Two Way Street”
A few months ago, I was talking about the state of online lead quality with the head of performance marketing for one of the top interactive agencies. I asked him to sum up his view on the type of relationship that lead sellers and buyers...
What’s in a Follow-Up?
Now that Ad:Tech New York is over, the fun begins. We’re now one week past the show, and if you attended, it’s well past time for all of those dreadful follow-ups. It’s time to kick it in gear (especially if you haven’t yet) and really explore...
AD:TECH: A Collision of Marketing and Technology
Ad:tech is not the place to sell or pitch, but to inform and share the happenings of the fifteen billion dollar Interactive Marketing and Advertising Industry. The three-day conference and two-day expo in New York City was dedicated to the...
FTC Raises Fist Against ERG Ventures
About a week after Zango settled with the Federal Trade Commission for $3 million concerning its adware installation procedures, the FTC has its eyes set on a similar battle with ERG Ventures and Timothy P. Taylor, one of its...
Calling Dr. Google
Reports surfaced a few weeks ago indicating that Web users were relying on the Internet for answers to their medical queries and concerns. A report titled “Online Health Search 2006” was released by the Pew Internet & American Life...
MySpace is the Driver, All Other Sites Are Destinations
If the Internet was a bus, MySpace would be the driver, and other Web sites would be stops that users are dropped off at. This is the basic idea behind a recent report by Hitwise. The report analyzes the traffic that big sites like...
Online Courses Growing, For Better or For Worse
Regardless of the disapproval from some academic officials, online learning is a phenomenon that is continuing to grow quickly and does not look like it will dissipate any time soon. New figures released by the College Board in...
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Top Affiliate Deals from Top Networks |
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Press Releases |
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(Senior) Sales Manager, Online and Direct Marketing
Are you a well-connected Sales go-getter, looking for the benefits of a large company with the career opportunities offered from a small one?
eGENTIC (fka Planet49) is hiring a Talented Sales Member to join our team! more info..
Account Manager
A tremendous opportunity for a highly motivated and assertive sales professionals with a three time Inc. 500/5000 company and 2010/2011 Best Company to Work For in Florida. The Account Managers will assist in leading the rapid growth of our online marketing divisions. more info..
Acquinity Interactive, a team of interactive media professionals who are obsessed with optimization and conversions. more opportunities from Acquinity Interactive
Senior Affiliate Manager (Los Angeles)
The W4 Performance Ad Market™ is looking for an experienced affiliate/publisher manager with extensive knowledge of online promotional channels. more info...
Account Manager/ Ad Operations (Hollywood)
New Start-up Internet Advertising Company located in Hollywood is looking for an Account Manager/ Ad Operations person with a minimum 1-2 years experience in the Online Affiliate Marketing Space. Must be self reliant, quick learner, and have a working knowledge of affiliate marketing and social media. more info..
Acquinity Interactive, a team of interactive media professionals who are obsessed with optimization and conversions. We design promotions and products that turn online users into real-time buyers.
- Senior Online Web Product Manager
Acquinity Interactive is looking for a Senior Online Web Product Manager with a deep knowledge of web-based business models and product “know-how.” more info
- Campaign Analyst
Acquinity Interactive is searching for our next Campaign Analyst! If you are a production-oriented individual with a blend of keen business knowledge and solid technical skills; then we want you! more info..
- Senior Affiliate Manager - Online Marketing
Acquinity Interactive is looking for a Senior Affiliate Manager - Online Marketing to manage affiliate/partner relationships. more info..
- Senior Account Executive
YOU are a talented senior account executive fluent in email/online marketing, the web and websites, who can assist in AI’s growth. …if this sounds like you, PLEASE keep reading!
- Sales Director
YOU are a ninja of sales management who has what it takes to attain monthly and annual sales targets. …if this sounds like you, PLEASE keep reading!
- Marketing Coordinator
YOU are a multitasking magician who has the ability to look after every aspect of the Sales and Marketing team. …if this sounds like you, PLEASE keep reading
- Director of Operations
We are a team of interactive media professionals looking to hire a Director of Operations for our Deerfield Beach location. more info..
- Account Executive
YOU are a talented account executive fluent in email/online marketing, the web and websites, who can assist in AI’s growth. …if this sounds like you, PLEASE keep reading!
- Online Media Buyer
Acquinity Interactive is looking for an Online Media Buyer who combines creativity, marketing and analytics with a passion for maximizing profitability. more info...
- Online Marketing Manager
Acquinity Interactive is looking for an Online Marketing Manager with extensive online media buying and business development experience. more info..
- Senior Account Executive – Online Ad Sales
Acquinity Interactive is looking for a talented Senior Account Executive fluent in email/online marketing, web and websites, who can assist in AI's growth. more info..
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Affiliate Tip of The Week |
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Melissa Filipkowski
Clickbooth
In an industry where rules change by the second, your biggest protection is diversifying the verticals you work in to ensure you always have a steady base.
Keep a wide portfolio of accounts and offers in your repertoire and work with your AM's and Ad Reps to help you in any area where you don't have as much experience.
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Talia Bahri
GlobalWide Media
"That Extra Half an Inch"
In our fast paced industry, an hour is a week and an inch is a mile.
When it comes to managing relationships put in that extra inch of effort and the payoff will be a mile.
For example, send assets manually, crunch numbers for your affiliates, find out who the appropriate contact is for their accounting, operations, and sales and include them as needed in your emails to your account representatives.
After all, this is a relationship based industry and going above and beyond to provide exceptional customer service will not be left unnoticed, and your affiliates will appreciate it. J
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Eugen Ilie
LeadPile
Make sure your perfectionism is not pushing you over the limits.
We are often forced to get things done without having the actual strength left to complete the task according to the requirements.
Know when it is the time to stop. Things can be left for tomorrow, and your efficiency will be even higher when your mind is clear.
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Megan Shulby
W4.com
It takes two to tango – you talk to me and I talk to you.
Social media definitely helps in this game – LinkedIn or Facebook.
Communication in all forms really strengthens ties and can help people help each other.
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Brian Appel
InfiniteTraffic
When you first start to run offers, be sure to A/B test the offer with different networks or advertisers.
Sometimes you'll find that one company's version or page is converting better than another. You may even find out one of the companies is shaving leads from your account, which is completely unacceptable.
Always protect yourself from situations like this by A/B testing offers with a couple companies. If all goes well, pick the network that converts the best and make yourself the money you deserve!
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Bryan Greer
DoublePlayMedia
It is that time of the month when you expect your gross numbers to be billable.
Always double and triple check that you have recorded the correct payment terms so you can ensure you receive your payments on time.
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James Carner
Quickie Marketing, Inc
"If you tell the truth, you don't have to remember anything."
-- Mark Twain.
Never lie. You can influence more friends and win more sales by playing stupid and getting the answers later.
I'll never forget this waitress who told her customers, "Today is my first day. I will make many mistakes." We tipped her heavily until 2 months later, she used the same line. Be honest.
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