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*Dec 17, 2009
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Digital Thoughts |
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Assessing Ad:Tech
When Experian purchased LowerMyBills creating Experian Interactive, the lead generation company had reached a size and scale that seemed tough to increase. Yet, both companies will most likely share the fact that LMB, as it’s...
Making Waves
In the interactive advertising space, Ad:Tech holds the title of most significant conference, with Ad:Tech New York as the crown jewel in the series. At each show, and certainly during the New York one, you can count on companies to...
Online Video Ads Growing, but Will They Get Smarter?
Advertising in the realm of online videos has become a popular and important topic that has been highlighted with Google’s recent YouTube deal. There are those who foresee more clouds than sunshine in this medium’s future (Mark...
Zango Settles for $3 Million
Last Friday, the Federal Trade Commission announced that Zango Inc., an Internet adware company, had agreed to pay a $3 million settlement to the U.S. government in response to assertions that it had covertly installed pop-up ad...
Online Marketing Jobs: What You Can Earn, What You Can Learn
Folio, a B-to-B review about the magazine industry, held its annual conference in New York City last week. Among the workshops offered at the well-attended conference was, “Search-Engine Optimization as a Marketing Tool”, and the...
MySpace Heads to Japan, Korean Portal Courting Google
According to the Nihon Keizai Shimbun, a Japanese business newspaper, News Corp. and Japanese technology giant Softbank Corp. will participate in a 50-50 joint venture to launch MySpace Japan, which hopes to be the Godzilla to...
Wikipedia Gets Bad Press
Antivirus vendor Sophos published a notice last Friday indicating that malicious code was being spread by way of the German version of Wikipedia. The code was found in links to a fix on the page for the “Lovesan/MSBlast...
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Top Affiliate Deals from Top Networks |
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Top deals from these top networks.
ClickBooth, Revenue Street, AdStation, Revenue Street, Epicenter-Network, TheBizOppNetwork, Blue Phoenix Network, Affiliate.com, Infinite Traffic, eAdvertising,
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Press Releases |
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QualityHealth, a leading marketer and publisher, is looking for experienced online marketers for consumer-based direct marketing campaigns in the healthcare space. Individual must be creative and self-driven, organized and analytical, and have a strong working knowledge of online marketing strategies and metrics.
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Affiliate Tip of The Week |
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Jazette Pester
affiliate.com
Remember that your affiliate manager can be a great resource for you on a lot more than just suggesting new offers to run.
Ask what they are hearing about industry trends and developments that impact your business.
Keeping up with all of the latest industry info can be a real challenge. Make sure you are tapping into all of your resources to make it easier.
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Lizbeth Cardozo
BlinkAds
Keeping notes on a conversation in a notebook is so 2000 and late.
And most CRM's systems are expensive. An affordable, web-based option like Highrise is a Godsend for managing customer relationships.
Keep track of past conversations, calls and e-mails, Never again forget to follow up. Tag your contacts by category and much more. And it's incredibly user friendly. Find it here at: http://37signals.com/
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Craig Richey
NeverBlue
The facebook crackdown on freebie campaigns definitely hurts.
However it will likely open up some inventory at slightly lower bid prices so keep testing different offers on facebook and you could find the next big thing.
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Dan Buontempone
GlobalizerNetwork
GO GLOBAL - the vast majority of affiliates are still focused on US traffic.
Branch out to English-speaking countries such as the United Kingdom, Canada, Ireland, Australia, and New Zealand to get your feet wet. Once comfortable
with your efforts there, try expanding into non-English speaking countries.
Use an inexpensive translating service to make sure your ads make
grammatical sense, and get ready to have your ads span the globe!
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Divya Patel
Swish Marketing
When in doubt ask questions.
It's always better to ask questions than to make statements, whether it be on the phone or email.
You'll get more help and get business done faster having a conversation rather than trying to sound like you know everything.
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Stephanie Hall
IronOffers
" Every week one of the affiliate tips reminds us of the importance of
"picking up the phone and calling".
Well, how about trying a video chat
instead. Video chats are an even better way to connect with old and new affiliates. Not to mention they can make your day stuck in the office a little more entertaining."
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Sean Wagner
InfiniteTraffic
Some people never learn...doing the same thing over & over expecting a different result is pure insanity, but many people in our business do this constantly.
I just heard a story today of someone who continues to repeat
their bad business practices and as a result will lose yet another quality team member. Change is almost always challenging, but it makes us better.
Learn from your mistakes so you can better yourself and your results!
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Bethany Taylor
Bloosky Interactive
Discovering a relationship on a personal level may be the difference between consistent business and a one-time high five on a single campaign.
Treat your position as your own personal business.
If you took this approach, would you treat relationships differently - with longevity in mind?
Learn your publishers' business and add value where you can; send the best converting creatives without being asked and, if you have room, set payout increases before they can find the same offer through another source.
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Eugen Ilie
LeadPile
Value your partnerships that you have - by looking at the relationships as long term, will help you to make the right choices and grow your business by adding multiple revenue streams from one company.
A business partnership is more important than going for the quick extra buck, and circumventing your already established relationships.
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Rachel Nugent
Direct Agents
An important area to strengthen is client services.
In order to stay connected, schedule a daily report to be sent to your advertiser or affiliate. This can go a long way when it comes time to increase budgets and delivery.
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Freda Sotto
Advertise.com
We are nearing the end of Q1. Have you reached the goals you set for yourself?
Make sure to reflect on this quarter and figure out what you did right and what you did wrong in order to have a more successful Q2 for you and your affiliates. Make what you learned in the past count!
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Sam Sim
Guppy Media
It's critical to diversify your network with a well rounded offer base of varying verticals and categories.
Due to political, financial, and other socioeconomic factors which are always constantly in flux, to have any one majority dependency on any one vertical / category could potentially be disastrous.
Keeping a good, well rounded campaign mix of at least thirty plus categories is the only sure fire way to hedge your bets and leave enough cushion for global events and circumstances, which exist outside of our control.
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Rick Ahuja
Affiliate Venture Group
You can;t soar with the eagles, if you spend your time hanging with the chickens (replaceable with chicks also :-)).
Seek people who are going where you want to go, and "conspire to aspire before you expire (I can not take credit for this phrase)."
Your surroundings and environment are crucial, vigilantly secure who enters your inner-circle. Your friends are a forecast of your future. Hold for it.....a cheap plug - for more life changing tidbits go to www.rickyahuja.com
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Victoria Hansen
Qwik Media
"Hard work trumps skill 9 out of 10 times, but hard work and skill always wins.
Always continue to learn and grow your online marketing skill set, but keep in mind that it's your hard work that will deliver results."
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April Pfender
W4.com
Keep an arsenal of helpful websites at your disposal.
Use these to do research and investigate traffic sources wisely. For example, quantcast.com will help plan & find your audience if you are SEO/PPC marketing & alexa.com is great for search analytics.
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Cydney Moora
XY7
Make sure that you have all the most up to date creatives and content for offers.
Advertisers are always sending updated banner and email creatives to keep their offers new and exciting!
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Breaking News and Industry Headlines |
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