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 2008 Issues
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2006 Issues
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2005 Issues
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Digital Thoughts |
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Hot Transfer - Pay per Call and Lead Generation
Pay per call reminds me in many ways of online video. It’s an area that shows tremendous growth and promise, but at the same time is so broad and has so many applications that wrapping one’s mind around it is difficult. There isn’t...
Pay Per Call and Local Services
Earlier this week, MediaPost ran an article written by Gord Hotchkiss, president of search engine marketing company Enquiro, on the pay per call market that focused on a pay per call advertiser Radiator.com and pay per call...
Search Engine Marketers to See Big Holiday Season
According to DoubleClick’s affiliate network arm, Performics, online marketers could be in for a huge holiday season. This is assuming that a general rule remains true to form.
Spammers Go Old School and Geeky, IM Attacks Increase
According to a recent report released by IT security firm Sophos, September was both good and bad for the battle against spam. The upside was the fact that the overall ratio of infected e-mail was at an all-time low of 0.33%, or just...
Future of Internet Advertising
It’s getting almost predictable, but there’s more reaffirming reports about the good health of Internet advertising. According to PricewaterhouseCoopers and the Interactive Advertising Bureau, the first six months of 2006 delivered...
Online Gambling Goes Bust in the U.S.
After the House of Representatives and the Senate approved the Safe Port Act on Saturday, a bill that includes the barring of U.S. banks and credit card companies from making payments to online gambling sites, the industry all...
Local Search’s Growth Bolstered by Google, Yahoo
According to recent figures released by comScore Networks, local search is continuing its ascent. The study for the month of July found that about 109 million people in the U.S., or about 63% of the American online population, performed local...
CHECKING OUT THE FLYOVER: CONQUERING THE DIGITAL DIVIDE
Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the...
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Top Affiliate Deals from Top Networks |
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Top deals from these top networks.
Hydra Network, ClickBooth, Revenue Street, AdStation, WagonMailer, TheBizOppNetwork, AdZacta, Blue Phoenix Network, SmileyMedia, eAdvertising,
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Press Releases |
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Affiliate Tip of The Week |
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Brittany Kimel
Clickbooth
“It's always a good idea to clean up shop regularly. Consider exploring new traffic sources, testing out new landing page designs and cutting out any keywords that aren't converting for you.”
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Susannah Booth
Hydra Network
Often times, people are over concerned with the payout of an offer. That is not necessarily the greatest metric to go by. Split test offers with lower payouts and against different tracking systems to see if you can come out with higher eCPCs.
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Lizbeth Cardozo
BlinkAds
Get to know a personal, fun fact about your Affiliate contact. Offer them info on the things they love and apply humor when you can. And always smile when you talk on the phone. Believe it or not, you can hear a frown or somebodies bad attitude on the phone a mile away.
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Craig Richey
NeverBlueAds
When considering some new campaigns to promote make sure you hit up your Affiliate Manager to get some insight into how other publishers are promoting the offers successfully. Your AM also has access to detailed stats about what creatives and LP's are performing the best along with information about estimated and average epc's for different promotion types.
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Divya Patel
Swish Marketing
When working on new campaigns, it's good to see why something wouldn't work.
This will help you find how to make it work. The key is to actually
implement.
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Frank Ciuffo
COPEAC
Pushing affiliates to test offers that have a bad track record will
tarnish your relationship. Be honest and advise on what works. Know
your publishers track record as far as what he or she has had luck
with in the past. Also, let your publishers know where and when this
offers convert the best (traffic method, time of day, demographic,
etc). Be wary of test’s on the weekends as well as testing during
holiday weekends. With the 4th of July coming up traffic is going to
be slower and this might not be the most opportune time to have a high
volume publisher test one of your offers.
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Anna Sloush
IronOffers
Affiliates: You don’t necessarily have to give out an incentive for users to
fill out an offer. If the offer has a value to the user, they will fill it
out regardless of incent or not. Try emailing your users with a non-incent
offer that would truly be valuable to them and see how they bite the bait
without any additional incentivization."
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Michelle Wood
GetAds
Your work is not done at the day’s end. Be available for your affiliates and provide them with what they need every hour of every day.
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Samantha Murphy
AdZacta
When looking to bring on new offers, think outside the box a bit. Sure, its nice to have the same old standbys that are tried and true, but if you can find that one "different" offer...one that will pique the interests of your publishers...you might find a diamond in the rough.
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Justin Perlman
TrafficNeeds
In order to save face, it's important to show your face once in a while.
When is the last time you attended an industry conference? This may be one
of the most valuable & rewarding trips of the year. Taking time out to meet
with people you do frequent business with can reap benefits beyond your
expectations. It's amazing what a quick 15 minute face to face meeting can
do for you and your bottom line.
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Sean Wagner
InfiniteTraffic
Make it exciting! People want to be around exciting people! Have fun with
what you do and create a sense of exciting, intrigue, and fun with
everything you do. There are so many other networks that your publishers
can work with, make it exciting for them to be part of yours!
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Sara Fuller
Bloosky Interactive
Unexpected changes and last minute requests occur on a daily basis in this industry. To be successful (and to stay happy and sane!) you need to realize that this is just the nature of the business; it’s best to just smile and roll with the punches!
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Eugen Ilie
LeadPile
Remember, you only have one chance to make a first impression. Email and chat are good ways to introduce yourself, but don't stop there! Your customers need to know that you will be available when they need you, so pick up the phone, build rapport, and let your customers know that you care about their success.
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Megan Conahan
Direct Agents
"Tired of decreased conversions and increased competition in the US - why
not try international offers? English speaking countries such as the UK
would be a logical fit - just make sure to keep in mind the subtle
differences such as current currency conversion rates. Talk to your
affiliate managers - they will be able to recommend good international
campaigns for your traffic."
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Trouve Media is looking to hire a talented, experienced, Director of Affiliate Marketing in the Bay Area. more info
Position Title: Affiliate Manager
Location: New York City
POSITION REPORTS TO: VP, Business Development
more info
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Breaking News and Industry Headlines |
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