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Digital Thoughts |
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Yahoo and the Internet, Part 1
If this were baseball, Yahoo would not be going to the playoffs. And, if the adage, “three strikes and your out” applied, then the current number two in search would have even bigger worries. At the beginning of last week, Yahoo...
Yahoo and the Internet, Part 2
As we saw in Part 1, Yahoo’s stock price has seen better days. In the beginning of this year, the company announced guidance that met expectations only to be treated with a double-digit percentage decline in their...
Online Ad Spend Up 37% in First Half of 2006
According to the latest report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), marketers spent $7.9 billion in their Web advertising campaigns during the first half of 2006. This was a 37%...
AOL Sued, Makes Organizational Changes
It was bound to happen soon, and last Friday it finally did. Three AOL subscribers filed a lawsuit and are seeking class action status in the U.S. District Court for the Northern District of California in Oakland.
Video Sharing
The uploading and sharing of video on the Internet must be a bonanza for copyright lawyers, be they in defense or prosecution of the practice. In addition to the endless supply of amateur video clips, generations of television and...
MySpace, Seventeen Team Up in the Name of Safety
Social networking giant MySpace is teaming up with Seventeen magazine, the National School Board Association (NSBA), and the National Association of Independent Schools (NAIS) to publish and distribute materials concerning...
Social Networking Software
Is social networking software on the decline? After boasting so much success, is this seemingly lucrative software no longer on Murdock's radar?
Microsoft’s New Umbrella
On Monday, Microsoft announced that they would be converging their various advertising products and outlets under an umbrella brand called Microsoft Digital Advertising Solutions.
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Top Affiliate Deals from Top Networks |
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Press Releases |
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Director of Media
QualityHealth, a top consumer health website, is looking for an exceptional Director of Media. This individual will own deployment of a multi-million dollar annual media spend for a Top 50 internet marketing company (annual media spend).
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Affiliate Tip of The Week |
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Wendy L. Herzberg
Gallant Network
As long as you're going to be thinking anyway, think big.
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Dave Walker
Hydra Group
You can't evade a good compliance department, so when in doubt - it is always better to ask first!
Your Affiliate Managers are there to help, and we want your account to be the best that it can be. You should never hesitate to ask us, no matter what the question may be.
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Lizbeth Cardozo
BlinkAds
As the old adage goes, what you resist, persists. So face your fears.
They'll never go away unless you tackle them head on. So get moving,
grab what you're resisting by the horns, and if it throws you on the
floor and you fail; who cares.
Dust yourself off, get yourself up and back in the saddle.
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Craig Richey
NeverBlue
University and grade school students are heading back to school now and this is going to drastically change the daily traffic habits of the 16-24 demographic.
If you were day parting your traffic over the summer you may want to open your campaigns up to the full day to collect some data so you can re-optimize your campaigns for the fall semester.
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Caroline Valdini
Globalizer
Take advantage of a network's Exclusive offers.
If a network has an exclusive rate or a white label on an offer, it means that advertiser fully trusts them with the majority of their traffic. Since it's a networks' exclusive, they will be able to give you the best targeting tips to make the offer work for you.
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Divya Patel
Swish Marketing
Compromise, quality vs. Quantity.
Everyday we get pushed by advertisers for 'more leads' only to get a return file at the end of the month. So if quality is your thing, then provide your publishers with the type of lead you're looking for. If you're looking for volume, figure out a payout that will keep you in the black, and still get the quantity you're aiming for.
In either case, there is a compromise that has to be made by either side. Which will always be a win-win.
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Andrea Blass
IronOffers
It is extremely important to be trustworthy.
It is your repeat visitors that will drive traffic. They are the ones who will spread the word and recommend your site as the go-to place for valuable content.
You need to build a relationship based on genuine content.
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Sean Wagner
InfiniteTraffic
Speak up.
You want something, you need to go get it. No one else is going to hold your hand and take you to it.
Maybe your publishers don't know you can accept more traffic to a certain offer. Maybe your advertisers don't know you need better creatives for their offer to do well. Speak up and you will find more people wanting to help you then you realize!
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Eugen Ilie
LeadPile
Do you know what makes you unique in this industry?
Share with your publishers and partners the offers and tools your company provides in this market that make you stand out. The performance of your offers is great, but the reporting tools and other company features & benefits can give you an advantage in this industry.
'Stand out and be noticed!
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Curtis Fullmer
Adknowledge
Too much of a good thing can be counterproductive, so remember to switch out your creatives on a regular basis if you find a category or brand that works for you.
A stale creative is a big turn-off and you'll soon see your open rates start to dip. Keep it fresh and share your findings with your AM so the network can provide a steady stream of refreshed and action-oriented creatives.
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Aaron Koch
Advertise.com
Know Your Prospect: Research is King
Selling is a sequential process and it all starts with effective research. Make it a habit to learn about your prospect before you speak with them for the first time.
Warm-up and discovery are far easier when you can show the client that you have done your homework.
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Mike Williams
Qwik Media
Any barriers on the road to success are only there to test your desire and will to achieve.
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Lisa Galansky
W4.com
Let your delivery impress!
Sending top quality leads shows advertisers you know what you're doing.
This can open doors for top quality offers and higher payouts for top publishers.
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Maggie Rath
Empyre Media
Never think your work is done - the trick to being successful is persistence and to follow
things through without letting anything slip through the cracks.
Make sure you know the details of what your publishers need and help accommodate them as quickly as
possible...the sooner the better, then the more money everyone will make!!!
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Colleen Darwent
RevenueStreet.com
Follow up and Follow Through:
We all know how inundated our Inbox gets with email and things we need to follow up with.
At the end of each day take five to ten minutes and create a checklist of things you'e working on and also those items you want to accomplish the next day so that when you get into the office the following morning you can pick right back up.
Managing your day by your inbox can lead to a disaster in which you forget to follow up on important details.
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Breaking News and Industry Headlines |
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