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*Dec 17, 2009
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*Dec 18, 2008
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*Dec 20, 2007
2006 Issues
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2005 Issues
*Dec 22, 2005
2004 Issues
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Digital Thoughts |
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Exitcution: The “150/100” Challenge, Part 1
In The Tipping Point, Malcolm Gladwell writes, “There is a concept in cognitive psychology called the channel capacity, which refers to the amount of space in our brain for certain kinds of information.” Channel capacity helps explain why...
Exitcution: The “150/100” Challenge, Part 2
Exitcution is all about how a company handles grow. Exitcution deals with not just how companies handle growth but whether they will continue to grow. It’s part strategy and a big part execution. With respect to those in the Internet...
SPOTLIGHT ON... Scott Mitchell from Think Partnership
interview with Scott Mitchell, CEO of Think Partnership find out:
- Why there have been many changes inside Think Partnership
- What their strategy is going forward
- What you need to do to be a good acquisition candidate
- How you can contact Scott directly
Search Marketers Are Getting Smarter
New findings released by DoubleClick’s Performics indicate that search marketers are becoming more adept at handling fluctuating marketing conditions and are running more effective campaigns...
I’d Like to Teach the World to Blog
The Coca-Cola jingle is one of television’s classics: “I’d like to teach the world to sing, in perfect harmony…” Through the years its message of togetherness hasn’t lost an iota of relevance. The songwriters were alluding to elements of...
MySpace Implements Safety Measures
Safety for young users of MySpace has always been a concern for parents and safety experts, but the issue was thrusted even further into the limelight when the mother of a Texas teenager, who claims she was raped by a man she met...
Google Eyeing Radio Ads
It seems that Google’s futile meddling in print advertising hasn’t perturbed their desire to expand AdWords into areas outside of the Internet. Now Google appears set to make a run at the radio advertising market...
Big Brands Securing .mobi Domain Names
There’s a new top-level domain in town, and its name is Dotmobi. The name is a moniker for mLTD, which stands for mobile Top Level Domain, Ltd. It was appointed to be the authorized worldwide registry for the .mobi domain by the...
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Top Affiliate Deals from Top Networks |
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Top deals from these top networks.
ClickBooth, Revenue Street, AdStation, Revenue Street, Epicenter-Network, TheBizOppNetwork, Blue Phoenix Network, Affiliate.com, Infinite Traffic, eAdvertising,
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Press Releases |
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QualityHealth, a leading marketer and publisher, is looking for experienced online marketers for consumer-based direct marketing campaigns in the healthcare space. Individual must be creative and self-driven, organized and analytical, and have a strong working knowledge of online marketing strategies and metrics.
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Affiliate Tip of The Week |
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Jazette Pester
affiliate.com
Remember that your affiliate manager can be a great resource for you on a lot more than just suggesting new offers to run.
Ask what they are hearing about industry trends and developments that impact your business.
Keeping up with all of the latest industry info can be a real challenge. Make sure you are tapping into all of your resources to make it easier.
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Lizbeth Cardozo
BlinkAds
Keeping notes on a conversation in a notebook is so 2000 and late.
And most CRM's systems are expensive. An affordable, web-based option like Highrise is a Godsend for managing customer relationships.
Keep track of past conversations, calls and e-mails, Never again forget to follow up. Tag your contacts by category and much more. And it's incredibly user friendly. Find it here at: http://37signals.com/
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Craig Richey
NeverBlue
The facebook crackdown on freebie campaigns definitely hurts.
However it will likely open up some inventory at slightly lower bid prices so keep testing different offers on facebook and you could find the next big thing.
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Dan Buontempone
GlobalizerNetwork
GO GLOBAL - the vast majority of affiliates are still focused on US traffic.
Branch out to English-speaking countries such as the United Kingdom, Canada, Ireland, Australia, and New Zealand to get your feet wet. Once comfortable
with your efforts there, try expanding into non-English speaking countries.
Use an inexpensive translating service to make sure your ads make
grammatical sense, and get ready to have your ads span the globe!
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Divya Patel
Swish Marketing
When in doubt ask questions.
It's always better to ask questions than to make statements, whether it be on the phone or email.
You'll get more help and get business done faster having a conversation rather than trying to sound like you know everything.
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Stephanie Hall
IronOffers
" Every week one of the affiliate tips reminds us of the importance of
"picking up the phone and calling".
Well, how about trying a video chat
instead. Video chats are an even better way to connect with old and new affiliates. Not to mention they can make your day stuck in the office a little more entertaining."
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Sean Wagner
InfiniteTraffic
Some people never learn...doing the same thing over & over expecting a different result is pure insanity, but many people in our business do this constantly.
I just heard a story today of someone who continues to repeat
their bad business practices and as a result will lose yet another quality team member. Change is almost always challenging, but it makes us better.
Learn from your mistakes so you can better yourself and your results!
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Bethany Taylor
Bloosky Interactive
Discovering a relationship on a personal level may be the difference between consistent business and a one-time high five on a single campaign.
Treat your position as your own personal business.
If you took this approach, would you treat relationships differently - with longevity in mind?
Learn your publishers' business and add value where you can; send the best converting creatives without being asked and, if you have room, set payout increases before they can find the same offer through another source.
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Eugen Ilie
LeadPile
Value your partnerships that you have - by looking at the relationships as long term, will help you to make the right choices and grow your business by adding multiple revenue streams from one company.
A business partnership is more important than going for the quick extra buck, and circumventing your already established relationships.
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Rachel Nugent
Direct Agents
An important area to strengthen is client services.
In order to stay connected, schedule a daily report to be sent to your advertiser or affiliate. This can go a long way when it comes time to increase budgets and delivery.
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Freda Sotto
Advertise.com
We are nearing the end of Q1. Have you reached the goals you set for yourself?
Make sure to reflect on this quarter and figure out what you did right and what you did wrong in order to have a more successful Q2 for you and your affiliates. Make what you learned in the past count!
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Sam Sim
Guppy Media
It's critical to diversify your network with a well rounded offer base of varying verticals and categories.
Due to political, financial, and other socioeconomic factors which are always constantly in flux, to have any one majority dependency on any one vertical / category could potentially be disastrous.
Keeping a good, well rounded campaign mix of at least thirty plus categories is the only sure fire way to hedge your bets and leave enough cushion for global events and circumstances, which exist outside of our control.
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Rick Ahuja
Affiliate Venture Group
You can;t soar with the eagles, if you spend your time hanging with the chickens (replaceable with chicks also :-)).
Seek people who are going where you want to go, and "conspire to aspire before you expire (I can not take credit for this phrase)."
Your surroundings and environment are crucial, vigilantly secure who enters your inner-circle. Your friends are a forecast of your future. Hold for it.....a cheap plug - for more life changing tidbits go to www.rickyahuja.com
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Victoria Hansen
Qwik Media
"Hard work trumps skill 9 out of 10 times, but hard work and skill always wins.
Always continue to learn and grow your online marketing skill set, but keep in mind that it's your hard work that will deliver results."
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April Pfender
W4.com
Keep an arsenal of helpful websites at your disposal.
Use these to do research and investigate traffic sources wisely. For example, quantcast.com will help plan & find your audience if you are SEO/PPC marketing & alexa.com is great for search analytics.
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Cydney Moora
XY7
Make sure that you have all the most up to date creatives and content for offers.
Advertisers are always sending updated banner and email creatives to keep their offers new and exciting!
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Breaking News and Industry Headlines |
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