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Digital Thoughts |
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Blogging in the Corporate World
In my inbox today, I saw a MediaPost article titled, “Execs Mull Pitfalls Of Corporate Blogs.” It stemmed from the author attending a panel at OMMA Hollywood in which the participants discussed blogging as the new CRM. The...
Blogging in the Corporate World - The Company Blog, Part 2
In Part 1 of Blogging in the Corporate World, we discussed the significance of blogs, who has a company blog, and the different implementations of them. In Part 2 we conclude our look at the company blog landscape first with an...
V for Vanquishing Spam
Yahoo! and AOL’s plan for teaming with Goodmail to offer a certified e-mail service has not been the most well-received news of the year. Nonprofit groups and small businesses in particular have voiced their disdain for these...
Testing 1, 2, 3
Do you remember the story of New Coke?
Its pretty interesting. In 1985 Pepsi had been beating Coca Cola in lots of taste tests. In addition, Coke's market share had been slipping over the
previous 15 years. After doing a lot of research...
WAA Takes Aim at Spyware
Late last week, the Web Analytics Association (WAA) released a “statement of principles” in hopes of clearly differentiating spyware and cookies that are used by Web analytics applications. Though the difference between the two is...
Hey, It’s Your Domain, Your Future
Establishing your business or organization online is critical to business planning. And a good starting point is to establish your own domain name. Since the registration process is a snap and its benefits undeniable, there’s...
212 Newsmaker Night with John Battelle: Author of The Search
I’m looking at John Battelle’s words that I jotted onto my notepad: “ephemeral to the eternal”. He was describing the permanent trace we leave behind as Internet users - how our immediate needs or curious whims are logged..
Yahoo! Updates Toolbar
Yahoo!’s updated Yahoo! Toolbar includes improvements for both IE and Firefox users. For users of IE 5 or 6, tabbed browsing capability has been added to appease users until IE 7 is released. The Toolbar for Firefox users...
Google Wi-Fi Ads Patent in the Works
The U.S. Patent and Trademark Office published a patent application filed by three of Google’s employees back in September of 2004. Google engineers Wesley Chan, Shioupyn Shen, and Georges Harik are trying to get a patent on...
DM Pimping Cartoon V25
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.
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Top Affiliate Deals from Top Networks |
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Press Releases |
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QualityHealth, a leading marketer and publisher, is looking for experienced online marketers for consumer-based direct marketing campaigns in the healthcare space. Individual must be creative and self-driven, organized and analytical, and have a strong working knowledge of online marketing strategies and metrics.
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Affiliate Tip of The Week |
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Jazette Pester
affiliate.com
The capabilities of social media advertising seem to grow almost daily.
For example, Facebook just launched some great new tools that allow you to target thousands of additional cities with your ads.
Staying on top of the latest advertising tool updates may be a challenge, but it can have a real impact on the success of your campaigns.
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Lizbeth Cardozo
BlinkAds
Last week I suggested you "get out there", network and meet your potential affiliates.
While networking, be genuine.
People like to do business with people they like, and nobody likes a pretender. Most people can spot a faker and will run in the other direction. Be yourself. Being authentic will leave a lasting impression and people will want to work with you.
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Craig Richey
NeverBlue
Facebook and other social networking sites are great traffic sources. Most allow you to target specific demos and user interests, and don’t just limit your traffic to the United States.
Internationally social network traffic is a huge opportunity with less competition and, in most cases, less restrictions on what campaigns you can promote.
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Dan Buontempone
GlobalizerNetwork
As an affiliate, don't fall victim to banner blindness.
See which offers are being promoted most on websites, social media sites, etc. If you keep seeing the same offer over and over again, it's likely to be a successful campaign. If a particular offer fits within your niche, or even if you feel like testing something new, visit a site such as Offervault to see which networks have the best rates and go from there!
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Divya Patel
Swish Marketing
With the current economic state budgeting is key. But remember, be realistic
yet flexible. A sensible budget allows you to spend on testing offers, but
allows you to save at the same time.
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Andrea Blass
IronOffers
most of these affiliate marketing tips are no huge secret to being successful. the only real thing you need to be successful is to be a committed hard worker.
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Sean Wagner
InfiniteTraffic
Be careful who you trust in life and in business.
Our industry is abundant with money hungry and short sighted individuals who often times will sell anyone and anything out to get a quick buck.
Make sure you know who you put your trust in when it comes to your business. After all it only takes 1 bad seed to ruin a good thing!
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Samantha Singer
Bloosky Interactive
Listen to your publishers' feedback.
When your publishers give you suggestions on how to make a campaign perform better, take those into consideration and see what you can do with them.
Not only will this help to build your relationship and credibility with those publishers, it will also keep you on your toes and give you insight into what works well and what doesn’t for others in the space.
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Eugen Ilie
LeadPile
Consistently communicate with your publishers regarding reporting and tools they would need to have available to make their advertising more successful. Depending on whether your publishers are posting leads to you or sending you direct traffic, allow them to have more transparency in terms of what's been purchased by your advertisers and why. The more information is sent out there, the better ROIs for all parties.
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Jenny Solodukha
Direct Agents
Keep an eye out for sites with user-generated content.
These would include review sites, forums, etc. Placements with these sites convert well and placing there is a great way to reach an audience interested in a particular product or service. The number of these sites in the affiliate space grows all the time.
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Christina Meono
Advertise.com
“March is here! Have you sent the March Madness creatives to your affiliates?
Stay on top of seasonal trends and keep your affiliates informed of what’s available to them; they will thank you.”
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Sam Sim
Guppy Media
Its certainly proven that if you make calls to follow up with your prospects, as opposed to generic email blasts or even personal mass emails, your close ratio will almost always be higher.
As we all know, sales is a two way relationship and must be carried out and engaged with a personal touch to have any effectiveness. No automated tool or functionality can ever replace a live human's voice on the other line :)
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Rick Ahuja
Affiliate Venture Group
To be a successful entrepreneur, you have to be comfortable in
your decision-making.
This means you have to try to acquire as much knowledge as possible from a variety of sources, while surrounding yourself with experienced people whom you trust.
You want to be sure that if you need to know something, you
can get the answer quickly.
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Victoria Hansen
Qwik Media
"Beware the ides of March!
Not like Caesar should have been aware, but be aware that traffic will pick up.
There will be seasonal spikes from St. Patrick's Day (March 17th) and Easter (April 4th). You need to have those campaigns up before the ides of March are upon us."
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Lisa Galansky
W4.com
Don’t just stick to one offer - If an offer is working for you try others in the same vertical and see if they convert better for your data.
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Cydney Moora
XY7
How about something simple that I think we tend to forget...in work life and in our personal lives...Treat people how you want to be treated. It goes along way! :)
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Breaking News and Industry Headlines |
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