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Digital Thoughts |
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A Tale Of Two Acquisitions
Direct Response wasn’t the only company in the news this week because of an acquisition. In what could be construed as a case of one-upmanship, Think Partnership, the parent company of competitor affiliate network solutions
Direct Response Sold
When it comes to affiliate marketing solutions, two pairs of companies get mentioned more often than any others. One is Commission Junction and Linkshare, the other Direct Response and KowaBunga. ValueClick snapped...
Chasing the Search Tail
Although popular search words garner all the attention and adoration in the news, they only make up about 50% of all searches, according to Google estimates. The other 50% is made up of unique searches using specific...
Marketing Budgets Shifting From Above to Below-the-Line
A new study conducted by Winterberry Group indicates that marketing efforts are shifting from above-the-line (ATL) to below-the-line (BTL) efforts. In other words, marketing campaigns are moving away from...
Mortgage Information is Money Power
You’ve heard the saying, “Information is Power”. But have you heard the one that goes like this…”Not having the right mortgage information to match your particular circumstances can wind up costing you tens of thousands of...
Online Retail Sales: Online Loyalty Equals Retail Gold
As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in - and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period...
Ads on Rooftops Aimed at Google Maps?
If you have ever taken a flight from or to busy airports such as O’Hare in Chicago or LaGuardia in New York City, you may have noticed the big red bull’s-eyes on the rooftops of Target stores nearby. These rooftop ads are...
Google Owned 46% of Searches in November
According to Nielsen/NetRatings, Google captured 46.3% of search queries in November 2005, while Yahoo! trailed behind with 23.4%. Approximately 2.4 billion searches were done through Google’s search engine, while about...
DM Pimping Cartoon V16
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.
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Top Affiliate Deals from Top Networks |
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Press Releases |
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QualityHealth, a leading marketer and publisher, is looking for experienced online marketers for consumer-based direct marketing campaigns in the healthcare space. Individual must be creative and self-driven, organized and analytical, and have a strong working knowledge of online marketing strategies and metrics.
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Affiliate Tip of The Week |
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Jazette Pester
affiliate.com
The capabilities of social media advertising seem to grow almost daily.
For example, Facebook just launched some great new tools that allow you to target thousands of additional cities with your ads.
Staying on top of the latest advertising tool updates may be a challenge, but it can have a real impact on the success of your campaigns.
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Lizbeth Cardozo
BlinkAds
Last week I suggested you "get out there", network and meet your potential affiliates.
While networking, be genuine.
People like to do business with people they like, and nobody likes a pretender. Most people can spot a faker and will run in the other direction. Be yourself. Being authentic will leave a lasting impression and people will want to work with you.
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Craig Richey
NeverBlue
Facebook and other social networking sites are great traffic sources. Most allow you to target specific demos and user interests, and don’t just limit your traffic to the United States.
Internationally social network traffic is a huge opportunity with less competition and, in most cases, less restrictions on what campaigns you can promote.
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Dan Buontempone
GlobalizerNetwork
As an affiliate, don't fall victim to banner blindness.
See which offers are being promoted most on websites, social media sites, etc. If you keep seeing the same offer over and over again, it's likely to be a successful campaign. If a particular offer fits within your niche, or even if you feel like testing something new, visit a site such as Offervault to see which networks have the best rates and go from there!
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Divya Patel
Swish Marketing
With the current economic state budgeting is key. But remember, be realistic
yet flexible. A sensible budget allows you to spend on testing offers, but
allows you to save at the same time.
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Andrea Blass
IronOffers
most of these affiliate marketing tips are no huge secret to being successful. the only real thing you need to be successful is to be a committed hard worker.
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Sean Wagner
InfiniteTraffic
Be careful who you trust in life and in business.
Our industry is abundant with money hungry and short sighted individuals who often times will sell anyone and anything out to get a quick buck.
Make sure you know who you put your trust in when it comes to your business. After all it only takes 1 bad seed to ruin a good thing!
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Samantha Singer
Bloosky Interactive
Listen to your publishers' feedback.
When your publishers give you suggestions on how to make a campaign perform better, take those into consideration and see what you can do with them.
Not only will this help to build your relationship and credibility with those publishers, it will also keep you on your toes and give you insight into what works well and what doesn’t for others in the space.
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Eugen Ilie
LeadPile
Consistently communicate with your publishers regarding reporting and tools they would need to have available to make their advertising more successful. Depending on whether your publishers are posting leads to you or sending you direct traffic, allow them to have more transparency in terms of what's been purchased by your advertisers and why. The more information is sent out there, the better ROIs for all parties.
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Jenny Solodukha
Direct Agents
Keep an eye out for sites with user-generated content.
These would include review sites, forums, etc. Placements with these sites convert well and placing there is a great way to reach an audience interested in a particular product or service. The number of these sites in the affiliate space grows all the time.
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Christina Meono
Advertise.com
“March is here! Have you sent the March Madness creatives to your affiliates?
Stay on top of seasonal trends and keep your affiliates informed of what’s available to them; they will thank you.”
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Sam Sim
Guppy Media
Its certainly proven that if you make calls to follow up with your prospects, as opposed to generic email blasts or even personal mass emails, your close ratio will almost always be higher.
As we all know, sales is a two way relationship and must be carried out and engaged with a personal touch to have any effectiveness. No automated tool or functionality can ever replace a live human's voice on the other line :)
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Rick Ahuja
Affiliate Venture Group
To be a successful entrepreneur, you have to be comfortable in
your decision-making.
This means you have to try to acquire as much knowledge as possible from a variety of sources, while surrounding yourself with experienced people whom you trust.
You want to be sure that if you need to know something, you
can get the answer quickly.
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Victoria Hansen
Qwik Media
"Beware the ides of March!
Not like Caesar should have been aware, but be aware that traffic will pick up.
There will be seasonal spikes from St. Patrick's Day (March 17th) and Easter (April 4th). You need to have those campaigns up before the ides of March are upon us."
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Lisa Galansky
W4.com
Don’t just stick to one offer - If an offer is working for you try others in the same vertical and see if they convert better for your data.
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Cydney Moora
XY7
How about something simple that I think we tend to forget...in work life and in our personal lives...Treat people how you want to be treated. It goes along way! :)
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Breaking News and Industry Headlines |
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