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Digital Thoughts |
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Finding The Sweet Spot Part 1
The sweet spot for selling right now seems to lie right around a half a billion dollars. More companies than not have sold for less, much less, but there is something about that $500 million number that has many companies saying “I do.” This includes companies...
Finding The Sweet Spot Part 2: Sky Is The Limit
A company’s financials are an affect of their business. In Part 1 located here, we laid the groundwork for our discussion on understanding and evaluating why certain companies attain the size they do. The result was a set of criteria, that when...
Never Ever Ever Ignore Search, Ever!
eMarketer’s October Ad Spending Trends report takes a look at changes in online and offline media spending, showing interactions between the two channels. The report identified four basic trends contributing to the continued growth of Internet ad spending...
MTV Gets the URGE to Team With Microsoft
On Tuesday, MTV Networks announced that it had partnered with Microsoft to develop an online music service that will be called URGE. It will be integrated into the next version of the Windows Media Player, and will be launched in 2006. A statement...
Microsoft and MCI Join the VoIP Fray
Microsoft’s MSN and MCI announced on Monday that they have teamed up to form a global computer-to-phone service. Users will be able to make calls for as little as 2.3 cents per minute, which is lower than the best MCI rate...
US Hispanics: Online Market Opportunity
The Direct Marketing Association recently released the 2005 Hispanic Market Report that highlighted three significant facts for marketers:
U.S. Census projections indicate that the Hispanic...
Welcome to “The Long Tail”~the Search Marketing
If we took all the movie buffs of the world, grouped them according to favorite movies, and made a graph of the head-count starting from largest to smallest numbers, we would end up with a line gently sloping down from the box-office smashes to contemporary...
Yahoo! Teams With Movable Type
Sunnyvale, California-based Yahoo! has teamed with Six Apart, creator of Movable Type, the most popular software used to generate professional blogs. The announcement made on Sunday asserted that Yahoo! is now the preferred supplier of Movable Type for...
DM Pimping Cartoon V11
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.
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Top Affiliate Deals from Top Networks |
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Press Releases |
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QualityHealth, a leading marketer and publisher, is looking for experienced online marketers for consumer-based direct marketing campaigns in the healthcare space. Individual must be creative and self-driven, organized and analytical, and have a strong working knowledge of online marketing strategies and metrics.
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Affiliate Tip of The Week |
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Jazette Pester
affiliate.com
The capabilities of social media advertising seem to grow almost daily.
For example, Facebook just launched some great new tools that allow you to target thousands of additional cities with your ads.
Staying on top of the latest advertising tool updates may be a challenge, but it can have a real impact on the success of your campaigns.
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Lizbeth Cardozo
BlinkAds
Last week I suggested you "get out there", network and meet your potential affiliates.
While networking, be genuine.
People like to do business with people they like, and nobody likes a pretender. Most people can spot a faker and will run in the other direction. Be yourself. Being authentic will leave a lasting impression and people will want to work with you.
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Craig Richey
NeverBlue
Facebook and other social networking sites are great traffic sources. Most allow you to target specific demos and user interests, and don’t just limit your traffic to the United States.
Internationally social network traffic is a huge opportunity with less competition and, in most cases, less restrictions on what campaigns you can promote.
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Dan Buontempone
GlobalizerNetwork
As an affiliate, don't fall victim to banner blindness.
See which offers are being promoted most on websites, social media sites, etc. If you keep seeing the same offer over and over again, it's likely to be a successful campaign. If a particular offer fits within your niche, or even if you feel like testing something new, visit a site such as Offervault to see which networks have the best rates and go from there!
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Divya Patel
Swish Marketing
With the current economic state budgeting is key. But remember, be realistic
yet flexible. A sensible budget allows you to spend on testing offers, but
allows you to save at the same time.
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Andrea Blass
IronOffers
most of these affiliate marketing tips are no huge secret to being successful. the only real thing you need to be successful is to be a committed hard worker.
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Sean Wagner
InfiniteTraffic
Be careful who you trust in life and in business.
Our industry is abundant with money hungry and short sighted individuals who often times will sell anyone and anything out to get a quick buck.
Make sure you know who you put your trust in when it comes to your business. After all it only takes 1 bad seed to ruin a good thing!
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Samantha Singer
Bloosky Interactive
Listen to your publishers' feedback.
When your publishers give you suggestions on how to make a campaign perform better, take those into consideration and see what you can do with them.
Not only will this help to build your relationship and credibility with those publishers, it will also keep you on your toes and give you insight into what works well and what doesn’t for others in the space.
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Eugen Ilie
LeadPile
Consistently communicate with your publishers regarding reporting and tools they would need to have available to make their advertising more successful. Depending on whether your publishers are posting leads to you or sending you direct traffic, allow them to have more transparency in terms of what's been purchased by your advertisers and why. The more information is sent out there, the better ROIs for all parties.
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Jenny Solodukha
Direct Agents
Keep an eye out for sites with user-generated content.
These would include review sites, forums, etc. Placements with these sites convert well and placing there is a great way to reach an audience interested in a particular product or service. The number of these sites in the affiliate space grows all the time.
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Christina Meono
Advertise.com
“March is here! Have you sent the March Madness creatives to your affiliates?
Stay on top of seasonal trends and keep your affiliates informed of what’s available to them; they will thank you.”
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Sam Sim
Guppy Media
Its certainly proven that if you make calls to follow up with your prospects, as opposed to generic email blasts or even personal mass emails, your close ratio will almost always be higher.
As we all know, sales is a two way relationship and must be carried out and engaged with a personal touch to have any effectiveness. No automated tool or functionality can ever replace a live human's voice on the other line :)
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Rick Ahuja
Affiliate Venture Group
To be a successful entrepreneur, you have to be comfortable in
your decision-making.
This means you have to try to acquire as much knowledge as possible from a variety of sources, while surrounding yourself with experienced people whom you trust.
You want to be sure that if you need to know something, you
can get the answer quickly.
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Victoria Hansen
Qwik Media
"Beware the ides of March!
Not like Caesar should have been aware, but be aware that traffic will pick up.
There will be seasonal spikes from St. Patrick's Day (March 17th) and Easter (April 4th). You need to have those campaigns up before the ides of March are upon us."
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Lisa Galansky
W4.com
Don’t just stick to one offer - If an offer is working for you try others in the same vertical and see if they convert better for your data.
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Cydney Moora
XY7
How about something simple that I think we tend to forget...in work life and in our personal lives...Treat people how you want to be treated. It goes along way! :)
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Breaking News and Industry Headlines |
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