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Issue Date (Dec 22, 2005)
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 2009 Issues
*Dec 17, 2009
2008 Issues
*Dec 18, 2008
2007 Issues
*Dec 20, 2007
2006 Issues
*Dec 21, 2006
2005 Issues
*Dec 22, 2005
2004 Issues
*Dec 30, 2004
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Digital Thoughts |
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Sealed Vs. Open Keyword Auction
If you have ever seen a mortgage lead form, you will know that one of the drop downs deals with the potential borrower’s credit. Not being a mortgage banker or broker, it would seem reasonable to believe that those on the lending side would only want to...
A Giant In The Making
Could a company that generates per year what a similar company does per month, one whose market cap equals that bigger company’s quarterly revenues, be considered the “next” iteration of it? That appears to be the question that CGI Holdings Corp...
International Affiliates Generate Domestic Sales:
While it is generally true that the majority of sites visited by domestic customers are domestic sites themselves, domestic advertisers should not ignore the international web space. This is because a large portion of domestic customers will view...
Google Possibly Courting Riya
There is speculation on the Web that Google is in talks with recently-launched Silicon Valley company Riya to acquire the company for about $40 million. Riya is a Redwood City, California-based startup that allows people to search their digital photos...
Match.com and Yahoo! Have Dates in Court
Earlier this month, on November 10th, a racketeering lawsuit was filed against Match.com, a popular online dating service. Match.com, a division of IAC/Interactive, is being accused of trying to lure customers into renewing their subscriptions...
DM Pimping Cartoon V8
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.
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Top Affiliate Deals from Top Networks |
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Top deals from these top networks.
ClickBooth, Revenue Street, AdStation, Revenue Street, Epicenter-Network, PartnerWeekly, TheBizOppNetwork, Blue Phoenix Network, Affiliate.com, eAdvertising,
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Press Releases |
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QualityHealth, a leading marketer and publisher, is looking for experienced online marketers for consumer-based direct marketing campaigns in the healthcare space. Individual must be creative and self-driven, organized and analytical, and have a strong working knowledge of online marketing strategies and metrics.
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Affiliate Tip of The Week |
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Dean DuBois
Clickbooth
Online marketing is very volatile and is in constant change. To stay ahead of the curve it is crucial to diversify your top offers, test new traffic sources, and expand your marketing reach.
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Jazette Pester
affiliate.com
When marketing with email, remember to be creative and test all the different variables.
Many marketers focus on the email design (HTML, graphics, etc.) and forget about some of the basics, like subject lines and text based creatives. Optimizing these variables can have a major impact on your delivery rate and overall EPC.
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Lizbeth Cardozo
BlinkAds
Get out there and meet your affiliates. In our industry, it's easy to resort to just e-mail and IM but a friendly, authentic phone call or meeting face-to-face helps foster relationships. It'll set you apart and make you memorable.
Even if you're currently not doing business with your affiliate, if something comes up later, you'll be the first they reach out to.
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Craig Richey
NeverBlue
Consider collecting names and email addresses on your landing pages and SEO sites.
This data can be extremely valuable for cross promoting similar offers and future monetization.
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Dan Buontempone
GlobalizerNetwork
Always keep a pulse on the international market. New offers are popping up every day and are having immediate success. Reach out to companies that specialize in international campaigns, find out
what campaigns are working for them, and see how you can match your traffic with their inventory.
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Divya Patel
Swish Marketing
New month, new opportunities.
But remember, to take steps and not jump!
The faster you are at getting campaigns up, the faster they go away. Get all the details, develop a clean execution plan and keep rolling in the dough!
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Stephanie Hall
IronOffers
Do your research when searching for new affiliates and contacts.
If you come across someone on Facebook, LinkedIn, etc., Google both their name and company. You'll be able to relate a more meaningful first message if you have some idea of what they do.
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Sean Wagner
InfiniteTraffic
Always watch your traffic. It still amazes me the lengths that
people/groups will go through to fraud our industry & it's systems.
These fraud affiliates go through great lengths to infiltrate our networks and then push through bad/fake/bogus leads & sales which ultimately can do a huge amount of damage all the way down the line.
Do your best to watch all traffic and know all your affiliates on a personal level, it'll save you a ton of time, money, & headaches!
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Nicole Rogers
Bloosky Interactive
Get to know your competition.
What are they doing doing that is making them successful or unsuccessful? Ask your publishers why they like working with certain companies over others.
Dive in and do your research on the companies that are succeeding or failing. Take what you learn and apply it to your own business!
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Eugen Ilie
LeadPile
Send your publishers multiple offers and creatives to test on the same niche. Promoting 3-4 offers on the same site, can give visitors the variety they need, and can result in better eCPMs for your publishers. Once you get the traffic through and analyze the data, you can make the appropriate changes together with your publishers so they can be more successful.
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Caroline Tullie
Hybryd Ads
A lot of educational-based advertisers are starting to crack down on what messages they will allow publishers to use while running offers.
For example, some terms I’ve noticed recently that are not permitted, include ‘President Obama,’ ‘Government Aid,’ ‘Stimulus,’ and ‘Pell Grants.’
Be sure that you are aware of these particular restrictions when pushing education campaigns, as you want to prevent any discrepancies down the road when it comes to creative compliancy.
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Rachel Nugent
Direct Agents
A great area to build is knowledge in technology.
There are many types of tracking systems and technical issues can occasionally delay start dates.
If you don't have a helpdesk, designate someone in your company who has experience with your internal tracking system to quickly facilitate advertiser and affiliate set-ups if there are any issues.
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Freda Sotto
Advertise.com
“Being able to adapt is key to being successful in Affiliate Marketing.
There are constant changes in this industry and its part of your job to keep up with them. Keep track of all the regulations and guidelines being implemented on all methods of distribution and more importantly, find out what your Affiliates are doing to adapt to these new rules.
Be proactive and stay in the know so that you and your affiliates can stay afloat regardless of the changes, and not sink like the others.
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Sam Sim
Guppy Media
I can't stress enough the importance of maintaining accurate EPC and eCPM reports.
At Guppy, at minimum, we typically keep a running tab of 50+ top offers which are measured on total views and or open rates, view to click, total clicks, CTL and overall yeild.
Keeping tabs on an effective Key Performance Index, will allow you to master the knowledge base of your offers and ultimately win you the business. You are now more informed, and if you can prove performance by historic metrics, broken down by psychographics, it may save you from having to bump your payouts.
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Rick Ahuja
Affiliate Venture Group
Remove all negative things from your life.
Negativity is the number one thing holding people back. Negative people tell
you that you can't do things or are constantly complaining about things totally beyond their control. You have
to either stop talking to these people or, if unavoidable, make sure to brush off their negativity like an annoying fly on your shoulder. Sometimes, it's that simple.
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Victoria Hansen
Qwik Media
"The work you do today will pay off in coming weeks and months.
So, it's important to continually and consistently stay active within your network of business partners. Stay in touch, talk business and be sure to have the offers and affiliates needed to create a consistent ongoing business. Affiliates and offers will drop off and pick up on a regular basis, so you need to have replacements to remain constantly profitable and grow."
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Cydney Moora
XY7
In this industry we tend to communicate through text messages, AIMs or Email...to really get something across or just form a great connection with clients, I find it best to pick up the phone and have a conversation where you can hear the other person's voice...and even better, if you can, try and schedule face to face meetings with your clients.
It leaves a much more lasting impression when people can put names to voices and faces.
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Breaking News and Industry Headlines |
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