Digital Marketing 101 - Part I
What if you worked for a company that had a successful product, one with good offline exposure but with none online, and you were handed the responsibility of marketing it online?

Digital Marketing 101 - Part II
Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.

Lost in Translation
An extremely useful and exciting aspect of the affiliate marketing on the internet is the ability to reach diverse customers through media that is extremely relevant and localized to their interests.

The $100 Drink of Water
The Gold Rush is on in China. Companies are running to China faster than gold miners headed out to California back in the 1800’s. In late 1849, the California Gold Rush was in full swing. Because of poor planning, many western-bound 49ers were...

Firefox Gets Good News and Google's Help
Despite three months of sluggish growth, Firefox is back on its merry way to closing in on the Goliath that is Microsoft's Internet Explorer.

Leaked Gates Memo Signals Another “Wave”
It was 1995 when Bill Gates wrote his famous “The Internal Tidal Wave” memo, where he called Microsoft to pay heed to the emerging importance of the Internet.

DM Pimping Cartoon V6
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

DM University: Build vs. License vs. Buy
Licensing Technology vs. ASP vs. Developing Internally When it comes to fulfilling technology needs (e.g. ad server or affiliate network software), companies in our space typically have multiple options readily available to them.

DM University: Arbitrage
If you’ve ever taken an economics class, in all likelihood you’ve come across the term, arbitrage. If you paid attention at all, you’d have learned that arbitrage is the practice of taking advantage of the state of imbalance between two or more market prices for a given product (e.g. currency, apples, leads/RFPs).