Digital Thoughts: Bridging the Gap, Part One
If you made it to the end of last week’s Digital Thoughts, you will have read that other companies are waiting to take your talent, and you’re the only one that can prevent that.

Digital Thoughts: Bridging the Gap, Part Two
For better and worse, our industry possesses some unique traits that, at the moment, enable a variety of employees to effectively live two work lives. With one group, the biggest threat does not involve trade secrets and conflict of interest so much as the precedent it sets.

Who Owns the Gmail Mark ?
Google Inc., the world's most widely used online search engine with a market cap hovering $90 billion, yesterday bowed to the demands of a British company just a fraction of its size

Adware dead?
Two formerly highflying stars of the Adware world are laying off workers. What could cause this, especially in the most lucrative time of year in one of the hottest growth industries?

Tia Fix Predicts and Industry Wit
I have a confession to make: a few months ago I glimpsed into the future and decided not to tell anyone about it. I wanted to keep all the mind-blowing revelations for my company and myself even though it could have benefited just about everyone in online marketing.

DM Pimping Cartoon V3
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

DM University: SEO
Abbreviation for Search Engine Optimization. SEO refers to the changes made to a webpage to improve upon its ranking or positioning in the search engine results pages (SERPs) of one or more search engines for a particular keyword(s).

DM University: CPC CPA CPM
Abbreviation for Cost-Per-Click. CPC is the agreed upon cost charged to the advertiser by the site’s publisher each time a visitor clicks on the advertiser’s ad (link, banner, etc.).

DM University: Email Marketing
explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003

DM University: Affiliate Marketing on Search
Affiliate Marketing on Search is a widespread method of online marketing, in which an affiliate gets compensated for every visitor, subscriber and/or customer he or she delivers to the merchant or website.