DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry

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April 14th, 2005 Edition


 

Digital Thoughts - Growing Pains
While not directly connected to the topic discussed in this week’s Trends Report, the purchase of CDT by 180 Solutions touches upon a topic that I would wager many in this space have faced - growth. With the successes of 2004, many in our space found themselves rapidly hiring...

Trends Report - 180's Solution
One of the most consistent trends in our industry over the past year revolves around companies in our space either selling a portion of their company for funding or buying another company for growth.

You Picked the Wrong Technology - Tip #4
The first thing anybody generally does after selecting and paying for a technology to run their affiliate program is to have second thoughts. Did I buy the right software, ASP, or whatever?

Banner Ads Revisited
In 1985 if someone had explained banner advertising to you, traditional wisdom would have likely made you think banner ads you would see on Web sites would not be very effective in selling products. Since then many companies and studies have challenged that assumption.

Oz Behind The Curtain
In an industry that at times appears to be completely anonymous and automated I find it rather relieving when I receive the “So and so has moved on to pursue other interests and so and so will be your new account rep” email. I tend to get so entirely caught up with...

Strategy and the Affiliate Space
Imagine $100 bills being dropped from a helicopter and a mad rush of people scrambling to pick up as much money as they could. A young woman is stuffing as much as she can down her shirt, another kid is just simply jumping up and catching the bills as they fall from the sky and in the background is an older gentleman pulling a vacuum cleaner out of the back of his Lexus LS.

May's Take - Jet Gleam and Fly Swatta
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Breaking News and Industry Headlines

The DM Confidential Blog Pages
New Blogs. AutoLoanProvider , BlinkAds, CPAEmpire, DentalPlans, DirectTrack, goZing Network, IronOffers, LeadGeNetwork, MaxBounty, QuoteMatch, Rextopia, SearchFeed, SendTec, UniqueLeads












DM Confidential - Back Issues

  • Issue Date (April 14, 2005)
  • Issue Date (April 07, 2005)
  • Issue Date (March 31, 2005)
  • Issue Date (March 24, 2005)
  • Issue Date (March 17, 2005)
  • Issue Date (March 10, 2005)
  • Issue Date (March 03, 2005)

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    Scott Rewick’s Tip of the Week

    The YFDirect Network

    " The beauty of online direct marketing, is that the responses generated (high click through, a sale, etc.) are much more likely to be measured, tested, and improved upon more rapidly than their offline counterparts "



    Tip Of The Weekk

    " When adding new computers to your office, consider having them all tied into a wireless network instead of the regular cat5 cabling network - it is much easier to pick up and move. "

    Jason Wolfe

     


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