DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry
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April 7th, 2005 Edition


 

Digital Thoughts - Five Rules Of Hardball
 Most of the companies in our space did very well in 2004. Some of them did so well that unanticipated but certainly desired exit strategies were realized. 2005 brings more promise but most likely not the easy gold of 2004.

Trends Report - Look Internaly
Traditionally, this section of the DM Confidential looks externally at the market. Topics range from capital markets activity to insights gleaned from watching Yahoo and Google indirectly and directly compete for dominance. This week’s article takes a step back...

Creating Powerful Listings
A commonly overlooked component, the listing, aids in the creation of a powerful Pay Per Click advertising campaign. The listing is what a visitor sees after typing in a search term. It consists of an accurate title, relevant description and working URL.

Ads To Your Cell
Delivering ads to wireless devices from Internet based applications promises personalization but also the potential to exhaust the patience of audiences. In many ways, the newness of advertising to wireless devices is like a second coming of the Web’s Wild West: There are no clear rules, and everyone expects a gold rush.

Successful Baseball Strategy In Our Space
Billy Beane, General Manager of the Oakland Athletics and protagonist of Michael Lewis’s Moneyball, had a problem: how to win in the Major Leagues with a budget smaller than that of nearly every other team.

Can Advertising-Biased Search Sites Take Lessons In Trust From Privacy Fundamentals?
Travel Web sites help customers search for great fares -- but not always the cheapest ones. When they display the results of a fare search, many of the most popular sites leave the most prominent positioning to the products and services of the highest bidders.

To Know Us is To Love Us (...and Sometimes Hate Us!)
An Affiliate Manager’s job isn’t easy. My affiliates who are reading this right now will attest to the 20 IM conversations I juggle, while simultaneously answering email, running reports, adding/deleting/modifying campaigns, answering posts on message boards, all while carrying on a coherent and pleasant conversation via phone.

Breaking News and Industry Headlines

The DM Confidential Blog Pages
New Blogs. AutoLoanProvider , BlinkAds, DentalPlans, DirectTrack, goZing Network, IronOffers, LeadGeNetwork, MaxBounty, QuoteMatch, Rextopia, SendTec, UniqueLeads










DM Confidential - Back Issues

  • Issue Date (April 07, 2005)
  • Issue Date (March 31, 2005)
  • Issue Date (March 24, 2005)
  • Issue Date (March 17, 2005)
  • Issue Date (March 10, 2005)
  • Issue Date (March 03, 2005)


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    Scott Rewick’s Tip of the Week

    The YFDirect Trust Network

    " It is interesting to see the shift in focus on CPA. Notice how major brands are now adopting this model.

    Were we the smart ones all along?     "


    Tip Of The Weekk

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    Jason Wolfe

     

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