DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry
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March 24th, 2005 Edition


 

Digital Thoughts - The Next Big Thing
Were I to have access to more time, energy, and/or a statistician, I could point out the instances in my articles dedicated to the incentive promotion space. Without those, I can only speculate, but I feel confident in suggesting that they are numerous. In many ways, these campaigns summarize our industry and are among the single point of differentiation between our space and others online.

Trends - content, search and commerce
Arguably the biggest purchase impacting our space last year occurred in June when AOL announced its intent to purchase Advertising.com for north of $400 million. Two months prior, in March, another substantial acquisition took place. This one saw Ask Jeeves acquiring Interactive Search Holdings, more commonly known under the iWon brand.

Online Advertising is poised to deliver on the promise
Over the past few years, and increasingly over the past few months, one technology firm that allows advertisers to target consumers has taken some serious heat. In last weeks article we discussed desktop application issues that were focused on the distribution models and practices.

DM Confidential – Affiliate Marketing Tips
Let me start by saying that the overwhelming majority of affiliates are nice, honest, hard-working people. However, there are the occasional shysters out there which stand ready to take advantage of unsuspecting affiliate managers who are not monitoring their affiliates’ activities constantly.

Why In-House Affiliate Programs Should Watch Out When Using Rich Media
Have you ever been lured into clicking on a banner that is flashing, twitching, or shaking? These ads are made using Rich Media and although they get your attention, there can be a downside to using them with an in-house affiliate program.

May's Take - Blogcentric Frankentetric Hit Your Metric
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Breaking News and Industry Headlines










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DM Confidential Classifieds

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Scott Rewick’s Tip of the Week

The YFDirect Trust Network

" Search is the new Spam"


Tip Of The Weekk

"So I returned from Buenos Aries, Argentina Sunday from a 4 day business trip. We have been looking at Argentina as a good place to expand. First, because we are offering a Spanish version of DirectTrack, but secondly to explore adding employees to our staff. Why look at Argentina? Here is what I found - 1 - they are essentially in a similar time zone as the east coast of the USA (unlike India or Philippines), 2 - the folks 'think outside the box' as opposed to only doing exactly what are in the specs, 3 - the flight is not bad, about 9 hours from Atlanta, 4 - they work very hard for their company since the unemployment rate is around 15%, and 5 - the peso is about 1/3 the value of a dollar and labor is somewhat cheap. You might want to consider Argentina if you are looking to expand."

Jason Wolfe

 

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