DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry
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March 17th, 2005 Edition


 

Digital Thoughts - Clash of the Titans
 There is something fun about watching two titans clash. Think of Godzilla battling King Kong. It’s fun especially, and probably only, assuming the battle doesn’t lead to one’s own demise. Instead of Godzilla and King Kong, the two titans doing battle are none other than Yahoo and Google with their battlefield being web site ads.

Trends
As anticipated, this year has brought no shortage of investment activity into our space. Just last week, for example CGI Holding Corp – not to be confused with the famous dot com bomb CMGI – d/b/a Think Partnership (AMEX: THX) announced its intent to acquire the six man group of PrimaryAds. 

Download Space Investment
Over the past two years Internet companies have started to reacquaint themselves with the US investment community. Notably the desktop software space has been a favorite segment for investors to place dollars.

Why Are Christian Offers So HOT?
Market Segmentation is defined as targeting a specific group or audience and is vital for a healthy ROI. Notice how we see more “Christian” offers on the Net these days? From Christian mortgage to Christian debt consolidation to Christian dating, there are many offers targeting the Christian community.

Breaking News and Industry Headlines










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Scott Rewick’s Tip of the Week

The YFDirect Trust Network

"Who is your Cinderella team?"


Tip Of The Weekk

"Seems like CGI Holdings, aka Think Partnership has been aggressively acquiring firms in our space. It reminds me of the days when others did the same and then collapsed in the late 90's and early 2000. When considering being acquired, you might want to consider the ability of the leadership to take you to the promised land. Consider carefully before jumping - you might be better off keeping your feet on solid ground, your solid ground."

Jason Wolfe

 

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