FOR IMMEDIATE RELEASE: March 4, 2005
Premier Singles, a
nation-wide network of online/offline singles communities,
offers an unrivaled combination of localized content and
real life social events.
Unmarried Americans are the majority of households in over
300 US Cities. According to the latest Bureau of Labor
Statistics Consumer Expenditure survey, Single adults make
up 49.8% or HALF of all US consumer units; their annual
expenditure is a whopping $1.6 TRILLION -- that’s 35.1% of
the total annual US expenditure.
Despite media representation
of young singles as hedonistic and impulsive, a closer look
at their purchases indicates that they are introspective and
plan for the future. They are brand-conscious and remain
loyal to brands that respect their values, social status and
core attitudes. “Our web to real life business model
provides our business partners, advertisers and sponsors
with a direct way of reaching a very influential purchasing
demographic”, says Tony Lange, Director of Marketing for
PremierSingles. “We have the ability to deliver a brand’s
message both online and directly to the consumer offline.
Many of our competitors have attempted this same business
model and have failed. We really are the only online singles
community that consistently produces successful offline
events for our membership”, says Lange.
PremierSingles has already partnered with some of the most
recognized brands in the world including Budweiser, Miller,
Dave & Buster’s, Out Back Steakhouse, Future Brands, and
many others. ”One of our core strengths has always been the
ability to expose any product, service or message to our
online membership base and deliver that same product,
service or message directly to the consumer through our
unique offline events” says Lange. “We are the only online
Singles community locally, regionally or nationally that
offers this ability”. “Thousands of Premier Singles members
attend our diverse events every week in markets all across
the nation”, says Business Development Director, Patrick
Kassebaum.
Singles have a thirst for
specialized services and simple solutions that provide speed
and convenience. Singles place a higher emphasis on
community rather than family, they define family
differently; their hangout spots, favorite websites etc.,
are all included in the definition of their community. “One
of the many advantages of our business model is the fact
that we have created a community that fits our members
lifestyles and not just a searchable database. As a result,
members stay online longer, login more frequently, attend
our offline events in greater numbers and utilize the
products and services of our business partners, advertisers
and sponsors”, says CEO, Jeff Zakrzewski.
