What’s the
method to your madness? I know for me, it’s relationship
marketing. Here are five marketing methods guaranteed to
help you grow profitable and satisfying partner
relationships.
Do you
implement these marketing methods into your sales and
business development plans? If not, start.
https://www.lynxtrack.com/signup.php
Relationship
Marketing
Increase your
sales by 50% without increasing your marketing budget by
nurturing, retaining, and maintaining your partner
relationships with your existing partner base. It’s all
about partner marketing, identify your top 25 and grow
relationships with them- personally and professionally. I
was recently in New York and had the pleasure of spending
time with some of my partners- we had a great time! Not just
talking about biz but talking about travels, films,
champagne, everything. Get to know your top partners.
Viral
Marketing
How did
Hotmail gain over 12 million subscribers in 18 months? The
answer lies in the power of “buzz.” Buzz or word-of-mouth
marketing influences more people to buy, or not to buy
products and services, than most other forms of marketing.
Why is it so powerful? Basically, we have a need to share
information as a means of communication and also as a way of
understanding the world around us. So, start creating a BUZZ
by implementing guerilla marketing tactics.
Guerilla Marketing
Remember the 16-foot-tall
sculpture of an impeccably dressed bald man sitting amidst
piles of books at the Macy's Thanksgiving Day parade a
couple years ago? That was the Ask Jeeves butler. Through
this guerilla marketing tactic, Ask Jeeves received national
attention and thousands of visits to their website that day.
Does your affiliate
organization understand breakthrough, grassroots-oriented
marketing in contrast to traditional advertising as a sole
means of awareness? If not, get creative TODAY.
Public Relations
Every day in
your business, something happens that others should know
about. Issue email blasts, press releases, anything that is
newsworthy- meaning information that has a unique value
proposition. To get more personal, consider having the face
of your affiliate network speak at industry events. Public
Speaking can be one of the best methods of marketing your
affiliate organization, but how do you create a lasting
impression? How about adding a little humor to your next
speech? Check out all speaking opportunities in online
advertising conferences- AdTech, Affiliate Summit, go crazy.
Advertising
Advertise!
Develop strategies such as ad placement, frequency, etc.
Check out Digital Moses, AdBumb, iMedia. The key is to get
your brand in front of as many people as possible.
Care to
chat? Drop me a line:
Elizabeth@yfdirect.com
