I recently read Michael Ray’s The Highest Goal: The
Secret That Sustains You in Every Moment and immediately
started picking out points that I thought would be
beneficial to all of you. This book is based on the author's
acclaimed Personal Creativity in Business class, which he
taught at Stanford University for 25 years to the likes of
eBay entrepreneur Jeff Skoll and Good to Great bestselling
author Jim Collins. With that kind of track record, it would
be wise of me to start incorporating some of his points in
my partner marketing efforts.
What made Ray's book interesting was that he gave heuristics
in the form of systematic exercises that he calls "live-withs."
These help transform mere intellectual insight into real
experience of life. When you "live with" behavioral guides
such as "Pay Attention," "Walk Into Fear," or "Be Loyal to
Your Own Values," you start seeing unexplored potential in
yourself and start viewing things differently.
Let’s take an in depth look at one of Ray’s ‘live with’-
such as the counterintuitive notion that the path to True
Prosperity can start by living with "Do Only What You Love,
Love Everything You Do." So now take a look at your business
life and ask yourself, are you really doing what you enjoy?
I took a look at my own role at YFDirect as Director of
Partner Marketing and felt quite blessed that I can truly
say that I love what I do. Whether its meeting, talking,
AIMing, or calling our partners, I really love it. Because I
enjoy it so much I have created some lasting and mutually
beneficial affiliate relationships. If you aren’t happy with
what you are doing, it shows- either by being unpleasant
towards others or not having the ability to form great
affiliate partnerships.
So my friends, I selected five of Ray’s live withs that we
could use in affiliate partner marketing.
*If at first you don't succeed, surrender
At what point do you stop trying to set up a conference call
with a big email publisher who won’t give you the time of
day? Sometimes you just have to move on.
*Destroy judgement, create curiosity
Do you have your own opinions or thoughts about an
affiliate’s business model? You think all companies in Boca
Raton are shady? Start asking questions to discover more
about their business- you might even uncover another
business opportunity. The wonderful thing about curiosity is
that it opens up a lot of doors.
*Ask dumb questions
Going back to what your grade school teacher told you- there
is no such thing as a dumb question.
*Do only what is easy, effortless, and enjoyable
Please do this in your personal life because your
professional life (and affiliates) will reap the benefits.
Haven’t you noticed that the happiest and most successful
people know how to take the time to relax and enjoy life?
*Everything in life is either a yes or a no
Will you run this offer- yes. Will you hit $100k in
commission this month- no. Be straightforward- don’t waste
people’s time with a “maybe”.
I leave you with my favorite “live with”- Amplify
positive deviance.
Elizabeth M.
Lloyd
Director, Partner Marketing
The YFDirect Trust Network
Elizabeth@yfdirect.com
