“If it cannot be measured, it cannot be managed.”
How do you know which publisher to create a long and
mutually beneficial relationship with? At what point do you
cut your losses and move on? How many AIMs from a specific
low volume unprofitable partner will you reply to until you
have finally decided that you have bigger fish to fry?
Below are a couple pointers designed to help you gauge the
quality of your affiliate partners:
-
Data
collection and analysis
When was the last time you looked at your affiliates’
statistics for the last 3 months? Do you notice a trend?
Which offers work best for each partner? Can you see great
growth potential three to six months from now?
A good application of data can prevent you from investing in
partner relationships that will not return gains to your
affiliate program.
-
Mutual
reciprocity
Is this an “I drive volume to you, you drive volume to me”
type partnership?
If so, recognize it as one and do what you can to fulfill
the request. Partners need to feel that they are gaining at
least as much as they are giving away in the relationship.
-
Quality or Quantity?
What kind of network/program/company do you want to run? A
huge network with 100s of publishers generating close to
zero, or do you want to spend your time and resources on the top
twenty that generate high volume?
Your time is valuable. There are so many GREAT partner
relationships to be made.
Elizabeth M.
Lloyd
Director, Partner Marketing
The YFDirect Trust Network
Elizabeth@yfdirect.com
