Since I commute from San Francisco to Silicon Valley
everyday, I ventured into the world of Books on CDs (only
for a short while though- ADD at its finest). During this
brief phase, I picked up Deepak Chopra’s
The Seven Spiritual Laws of Success. In this audio version
of his best selling book, Chopra explains that there are
seven laws which we must follow in order to create
affluence in our lives (both professionally and personally).
Based off of these useful suggestions, I’ve put together and
figured out ways in which we can use them to enhance our
affiliate partner relations. Please note that the bold text
is Chopra’s laws verbatim. My affiliate partner marketing
translation is below.
The Seven Spiritual Laws of Affiliate Partner
Marketing Success
Law of
Karma:
Every action generates a force of energy that returns
to us in like kind...what we sow is what we reap. And when
we choose actions that bring happiness and success to
others, the fruit of our karma is happiness and success.
Partner Marketing Point: Evaluate consequences. Be honest
and take the higher road. In one instance, I was shocked to
discover that a pretty well known affiliate partner was
sending out email offers with our customer service
information- so that if
consumers complained, we would be on the receiving end, not
to mention, our reputation would be at stake. Shady. Is this
the way you would like to conduct your business and partner
relationships? Just remember, what goes around comes around.
Think
Boy George: Karma Chameleon.
Law of
Least Effort:
Nature's intelligence functions with effortless ease...with
carefreeness and harmony. And when we harness the forces of
harmony, we create success and good fortune with effortless
ease.
Partner Marketing Point: Practice acceptance - accept people
and situations as they are- - know that this moment is as it
is supposed to be. Instead of trying to persuade partners on
running this offer or that offer, know that sometimes the
timing for them isn’t right. And trust me, it’s all about
timing.
https://www.lynxtrack.com/signup.php
Law of
Giving and Receiving:
The universe operates through dynamic exchange...giving and
receiving are different aspects of the flow of energy in the
universe. And in our willingness to give that which we seek,
we keep the abundance of the universe circulating in our
lives.
Partner Marketing Point: Give something to your partners-
not necessarily money, gifts, but non-business related
conversation. Build a rapport. Make a commitment to call/AIM
your partners on a daily/weekly basis.
Pure
Potentiality:
Practice
Silent Meditation
- 15 minutes in morning & night, ideally 30mins dawn & dusk.
Commune With Nature - appreciate the beauty.
Partner Marketing Point: Enough said.
Law of
Intention and Desire:
Inherent in every intention and desire is the mechanics for
its fulfillment. When we introduce and realize its potential,
we put this organizing power to work for us.
Partner Marketing Point: List your desires. What kind of
affiliate marketing organization do you want to have within
the next 6-12 months? Do you have a target list of top 10
partners you want to grow relationships with? What is your
end goal while working in the affiliate space (okay, aside
from cash)?
Law of
Detachment:
In
detachment lies the wisdom of uncertainty...in the wisdom of
uncertainty lies the freedom from our past, from the known,
which is the prison of past conditioning.
Partner Marketing Point: Commit to Detached Involvement –
let go of past mistakes or bad partner relationships.
So look for ways in which to improve the situation
moving forward.
Law
of Dharma:
Everyone has a purpose in life...a unique or special talent
to give to others. And when we blend this unique talent with
service to others, we experience the ecstasy and exultation
of our own spirit, which is the ultimate goal of all goals.
Partner Marketing Point: Serve your partners. Ask
your partners how can I help you generate more cash and give
you the best offers for your particular business. Rather
than ask what's in it for me - share more, take a different
approach- instead of thinking of your commission structure-
think about how you can be a value add in your partner’s
business.
For
more information on the Seven Spiritual Laws of Success,
click here.
Elizabeth M.
Lloyd
Director, Partner Marketing
The YFDirect Trust Network
Elizabeth@yfdirect.com
