Everyone in this industry has seen the last 2 years of
online marketing following a trend of gathering leads by
offering “free” goods. We have had several articles
documenting this trend, and touching on some of the points
of why this has come to be, and how effective it is for
marketers. In this article we will discuss some of the
factors that will help you to become successful with this
type of marketing.
https://www.lynxtrack.com/signup.php
It is
hard to believe that in less than 24 months the marketplace
for incentive based registration sites has become so
competitive. The days of running a "process based website"
with just a few employees from your dorm room, such as
theuseful.com, is not at all a reality anymore. From what I
hear, even they employ almost 60 people now.
There
are certain factors that influence the sudden swell of the
companies attempting to join the incentive space. Without
all of these components working together in synch it would
be impossible to be any kind of a player in this new richly
competitive game. If you have not yet jumped on the
bandwagon of one-field payouts for free incentivised offers,
here are some pointers to help you succeed in this vertical.
Creative: The reason that I start with creative is
intentional. This is a game of consumer appeal. To be a
player in this highly lucrative industry, you need to have a
sizable creative team that can innovate on the fly.
Depending on the amount of registrations you are looking to
drive per day get ready to hire about 5-10 full time flash
designers
Sales:
Offers, Offers, and more offers! Unfortunately the cost of
a registration is the cost that you are going to pay out
regardless of whether you have 1 offer in your registration
path or 100 offers! Sales and your ability to keep the
client happy are absolutely critical to one's success in
this game. Consistent offer flow insures that your revenue
per registration will remain high and unmoving because the
price of the traffic is only increasing!
Media:
Depending on your appetite for traffic, be prepared to
compete for registrations by paying in upwards of $1.65 per
zip code submitted. Saturation is an understatement. The
top people in this space are spending in excess of
$30,000.00 per day and driving up the costs with all formats
of media.
Technology: Think you can build the technology in your
sleep?
Guess
again! There is much more than meets the eye if you want to
compete in this space. Data delivery, data hygiene and
fulfillment are big time headaches unless you have a
niche-automated system to handle this for you.
All in
all the incentive marketing space is hot and on the upswing
with lots of companies throwing their hats in the ring.
However, the original incentive marketers in the space still
hold the majority of the market share. Simply following
their model will not be enough to make your mark if you are
considering trying this out for yourself. It's up to the
new wave of incentive marketers to keep innovating both with
technology and creative in order to make your mark.
Tatsuya Otsuka
CTO, Eyeserve, Inc.
